Rush Enterprises A Inc (RUSHA) Fair Value & Analysis
Consumer Cyclical · US · Market cap $6.2B · ISIN US7818462092
What is Rush Enterprises A Inc really worth?
Rush Enterprises A Inc
RUSHA · US
A solid business, but trading 13% above our fair value of $44.18.
Strengths
Risks
For context
Fair value as of: Aug 30, 2026
From 26 valuation models · updated 6 days ago
Share price −9.2% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range ($30.37 to $57.18) leaves room in how you read the outcome.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range $17.14 – $55.17 · fair‑value band $30.37 – $57.18 · the $50.11 price screens above the $44.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.
Analysis
Rush Enterprises A Inc (RUSHA) currently trades at $50.11, while our model-based Fair Value estimate is $44.18, implying the stock looks roughly 13.4% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of $125.55 per share, and 19 of the 26 models we run sit above the $50.11 price. Bear case: the Dividend Discount group reads lowest at $14.46, and 7 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Rush Enterprises A Inc generated revenue of $7.3B at a net margin of 3.7%. Revenue declined 9.0% year over year. It earns a return on equity of 11.9%. Net debt stands at $1.3B. Fundamentals as of Aug 30, 2026
Our scenario range runs from $30.37 (bear case) to $57.18 (bull case); at $50.11, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at −12%, RUSHA screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $1.73 per share, which is 3.9 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models ($125.55) versus Dividend Discount ($14.46). Highest evidence: FCF DCF (78).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 60
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Full company description
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rush Enterprises A Inc reported revenue of $7.4B in FY2025 versus $5.1B in FY2021, a compound +9.7%/yr. Reported net income was $264M in FY2025, compounding +2.2%/yr from FY2021.
of which total revenue +5.8 % · buybacks/dilution −3.2 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
RUSHA screens 13% overvalued. Compare with Carvana Co →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- How Prolonged End-Market Weakness At Rush Enterprises (RUSH.A) Has Changed Its Investment Story
- Rush Enterprises (RUSH.A) Faces End Market Pressure, Is The Stock Still Cheap?
- 1 Unpopular Stock That Deserves Some Love and 2 We Brush Off
- RUSHA Q2 Deep Dive: Diversified Model Drives Steady Results Amid Early Market Recovery
Peer Group
Auto & Truck Dealerships · 97 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $74.04 | $17.59 | −76% |
| Penske Automotive Group PAG | $219.62 | $217.41 | −1% |
| D'Ieteren Group DIE | €175.00 | €105.40 | −40% |
| Hotai Motor Co 2207 | 524.00 TWD | 558.82 TWD | +7% |
| CarMax, Inc KMX | $62.11 | $29.44 | −53% |
| Lithia Motors, Inc LAD | $369.61 | $498.50 | +35% |
| AutoNation, Inc AN | $196.57 | $329.77 | +68% |
| AUTO1 Group AG1 | €21.78 | €5.84 | −73% |
| Valvoline Inc VVV | $33.96 | $24.55 | −28% |
| Eagers Automotive Limited APE | A$23.44 | A$17.66 | −25% |
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