OPENLANE, Inc (OPLN) Fair Value & Analysis
Consumer Cyclical · US · Market cap $4.2B
OPENLANE, Inc
OPLN · US
Fair value as of: Aug 13, 2026
From 25 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from $33.81 to $33.46 (−1.0%) since Jul 19, 2026. Share price −12.4% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range ($23.27 to $44.03) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range $11.17 – $42.90 · fair‑value band $23.27 – $44.03 · the $35.30 price screens above the $33.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
OPENLANE, Inc (OPLN) currently trades at $35.30, while our model-based Fair Value estimate is $33.46, implying the stock looks roughly 5.2% fairly valued today. The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, OPENLANE, Inc generated revenue of $2.0B at a net margin of 9.5%. Revenue grew 14.7% year over year. It earns a return on equity of 10.8%. Net debt stands at $1.3B. Fundamentals as of Aug 13, 2026
Our scenario range runs from $23.27 (bear case) to $44.03 (bull case); at $35.30, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 9% below its 52-week high and 60% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -18% fair-value upside, at -5%, OPLN screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: DCF Models ($34.73) versus Dividend Discount ($4.59). Highest evidence: Growth DCF (80).
Notify me when OPLN reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 59
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance.
Full company description
OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance. The Marketplace segment includes various activities designed to facilitate the transfer of used vehicles for sellers and buyers; vehicle logistics center locations; SaaS-based private label remarketing solutions to automobile manufacturers, captive finance companies, and other commercial customers to digitally offer vehicles for sale; wholesale vehicle marketplaces; and value-added ancillary services including inbound and outbound transportation logistics, reconditioning and mechanical work, vehicle inspection and certification, titling, administrative, and collateral recovery services. This segment sells its products and services through commercial fleet operators, financial institutions, car rental companies, new and used vehicle dealers, and vehicle manufacturers. Its marketplaces include OPENLANE platform, a mobile app enabled solutions that allows dealers to sell and source inventory. The Finance segment offers floorplan financing, a short-term inventory-secured financing to independent vehicle dealers; liquidity for customer trade-ins; and title services. In addition, the company provides pre- and post-sale inspection; transportation and logistics; digital marketplace services; remarketing services; and vehicle research services. It serves commercial customers, and franchise and independent dealer customers. The company was formerly known as KAR Auction Services, Inc. and changed its name to OPENLANE, Inc. in May 2023. OPENLANE, Inc. was incorporated in 2006 and is headquartered in Carmel, Indiana.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
OPENLANE, Inc reported revenue of $1.9B in FY2025 versus $1.5B in FY2021, a compound +7.5%/yr. Reported net income was $178M in FY2025, compounding +27.9%/yr from FY2021.
of which total revenue −3.9 pp · buybacks/dilution +2.7 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch OPLN: get an alert when its fair value changes →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Openlane Inc (OPLN) (Q2 2026) Earnings Call Highlights: Record Marketplace Growth Drives 15% ...
- OPENLANE (OPLN) Q2 Earnings and Revenues Surpass Estimates
- OPENLANE (NYSE:OPLN) Reports Upbeat Q2 CY2026
- OPENLANE, Inc. Reports Second Quarter 2026 Financial Results
Peer Group
Auto & Truck Dealerships · 104 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $72.48 | $24.58 | -66% |
| Penske Automotive Group PAG | $218.00 | $217.41 | -0% |
| D'Ieteren Group DIE | €175.00 | €105.40 | -40% |
| Hotai Motor Co 2207 | 524.00 TWD | 558.82 TWD | +7% |
| CarMax, Inc KMX | $58.71 | $29.44 | -50% |
| Lithia Motors, Inc LAD | $378.55 | $498.50 | +32% |
| AutoNation, Inc AN | $208.62 | $329.77 | +58% |
| Rush Enterprises, Inc RUSHA | $80.63 | $66.27 | -18% |
| Valvoline Inc VVV | $33.30 | $24.55 | -26% |
| Eagers Automotive Limited APE | A$23.70 | A$17.66 | -25% |
Compare OPENLANE, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is OPENLANE, Inc (OPLN) overvalued or undervalued?
What is the fair value of OPLN?
What is the quality score of OPLN?
What is the revenue of OPENLANE, Inc (OPLN)?
What is the net profit margin of OPLN?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track OPENLANE, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.