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OPENLANE, Inc. (OPLN) fair value: what the stock is really worth

We calculate from audited financials what OPENLANE, Inc. is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Cyclical · US · ISIN US48238T1097

OI OPENLANE, Inc. logo Some data Sep 19, 2026

OPENLANE, Inc.

OPLN · US

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $33.46 · Fairly valued (−2%)
Quality 68/100
Healthy Growth (revenue 5y +7.8 %/yr)
!Thin margins · 9.5% net margin (TTM)
Low debt · generates free cash flow
!Mixed vs. peers (6/14)
!Moderate moat 52/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain
!Weak on dividend: 20 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$42.90 $11.17 Fair Value $33.46 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 19, 2026.

How to read this chart

60‑month range $11.17 – $42.90 · fair‑value band $23.27 – $44.03 · the $34.27 price screens above the $33.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 19, 2026.

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Company profile

OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance.

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OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance. The Marketplace segment includes various activities designed to facilitate the transfer of used vehicles for sellers and buyers; vehicle logistics center locations; SaaS-based private label remarketing solutions to automobile manufacturers, captive finance companies, and other commercial customers to digitally offer vehicles for sale; wholesale vehicle marketplaces; and value-added ancillary services including inbound and outbound transportation logistics, reconditioning and mechanical work, vehicle inspection and certification, titling, administrative, and collateral recovery services. This segment sells its products and services through commercial fleet operators, financial institutions, car rental companies, new and used vehicle dealers, and vehicle manufacturers. Its marketplaces include OPENLANE platform, a mobile app enabled solutions that allows dealers to sell and source inventory. The Finance segment offers floorplan financing, a short-term inventory-secured financing to independent vehicle dealers; liquidity for customer trade-ins; and title services. In addition, the company provides pre- and post-sale inspection; transportation and logistics; digital marketplace services; remarketing services; and vehicle research services. It serves commercial customers, and franchise and independent dealer customers. The company was formerly known as KAR Auction Services, Inc. and changed its name to OPENLANE, Inc. in May 2023. OPENLANE, Inc. was incorporated in 2006 and is headquartered in Carmel, Indiana.

Stock analysis

OPENLANE, Inc. (OPLN) currently trades at $34.27, while our model-based Fair Value estimate is $33.46, implying the stock looks roughly 2.4% fairly valued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $34.73 per share, and 9 of the 25 models we run sit above the $34.27 price.

Bear case: the Dividend Discount group reads lowest at $4.59, and 16 of the 25 models stay below the price. Evidence for this calculation is medium.

Scenario range: $23.27 (bear) to $44.03 (bull), the price of $34.27 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

OPENLANE, Inc. reported revenue of $1.9B in FY2025 versus $1.5B in FY2021, a compound +7.5%/yr. Reported net income was $178M in FY2025, compounding +27.9%/yr from FY2021.

Key figures

Market cap $4.2B · P/S ratio 2.09 · EPS (TTM) $−0.7900 · Dividend yield 1.0% · Net margin 9.2% · Return on equity 10.8% · Return on assets (EBIT) 2.8% · Operating margin 18.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 12% below its 52-week high and 55% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 6% fair-value upside, at −2%, OPLN screens richer than that median.

Fair Value models

Bear $23.27 Fair Value $33.46 Bull $44.03
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $28.28 $41.13 $58.51 80
Growth DCF $29.15 $41.08 $56.58 79
Owner Earnings $16.65 $24.82 $35.87 76
All 25 models by family
DCF Models
FCF DCF $28.28 $41.13 $58.51 80
Owner Earnings $16.65 $24.82 $35.87 76
5Y Revenue Exit $21.80 $33.03 $46.64 72
5Y EBITDA Exit $29.10 $45.93 $64.54 75
5Y P/E Exit $22.76 $34.73 $46.46 71
10Y Revenue Exit $23.41 $33.71 $46.05 67
10Y EBITDA Exit $28.48 $42.20 $58.72 68
10Y P/E Exit $24.62 $34.83 $45.93 64
Earnings-Based
Graham-Dodd $11.41 $25.65 $32.81 65
PEG = 1.0 $4.19 $5.99 $7.78 57
EPV $21.23 $25.16 $28.55 74
Dividend Discount
Gordon GGM $3.20 $5.08 $7.11 68
DDM Multi-Stage $3.20 $4.59 $6.09 67
Multiples
P/E Multiple $26.42 $35.22 $44.03 63
P/S Multiple $21.39 $28.51 $35.64 58
P/B Multiple $21.39 $28.51 $35.64 55
EV/EBIT $35.13 $48.06 $61.00 66
EV/EBITDA $34.44 $47.14 $59.85 67
EV/Revenue $19.34 $29.20 $39.06 53
Asset-Based
NCAV (Graham) $7.26 $9.72 $14.51 54
Growth DCF
Growth DCF $29.15 $41.08 $56.58 79
Rev-Margin DCF $21.80 $33.51 $46.05 73
Economic Profit
Residual Income $13.06 $15.03 $27.89 73
ROIC Compounder $21.95 $27.39 $33.27 72
Growth Earnings
Growth-Adj P/E $19.75 $28.21 $36.68 67

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Quality Score breakdown

Overall quality 68/100

Of which business quality 65 · Market factors (momentum, volatility) 54

Profitability 37
Margins and returns on capital today
Quality Growth 67
Are margins and returns improving?
Cashflow 83
Earnings quality: real cash, not paper profit
Fin. Strength 36
Balance sheet, leverage, solvency risk
Investment 98
Disciplined investing over empire-building
Low Volatility 51
Calm price path (market factor)
Momentum 55
Price trend over the last 3–12 months (market factor)
52W Momentum 55
Distance to the 52-week high (market factor)
Net Issuance 93
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 76/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.2%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.2%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.8%
Revenue growth 18 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.2%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+26.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+25.4%
Dividend (yield on the price)1.0%
Pace: 5 vs 10 years Two data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.25% vs 1%, picking up
Profit margin 2020 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 17%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.5%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+10.0%
Forecast 2027 (sales)+6.5%
Projected 2028 (sales)+6.0%
Projected 2029 (sales)+5.4%
Projected 2030 (sales)+4.8%

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto & Truck Dealerships · 97 stocks

Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 68 · Top 25%
Fair Value upside −6% · Below median
Profitability
Return on equity (TTM) 11% · Above median
Return on assets 4% · Above median
Net margin (TTM) 9% · Top 25%
Operating margin (TTM) 19% · Top 25%
Growth and dividend
Revenue growth 15% · Top 25%
Dividend yield (TTM) 1.0% · Bottom 25%
Balance sheet
Debt / equity 0.35× · Above median

Valuation Multiplesvs Auto & Truck Dealerships median · lower = cheaper

P/B 2.72× · Pricier than median
P/S (TTM) 2.09× · Priciest 25%
P/FCF 12.4× · Priciest 25%
EV/EBITDA 10.5× · Pricier than median
PEG 1.22× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)30 · sector 40
FUTURE (revenue growth)74 · sector 8
PAST (return on equity)43 · sector 20
HEALTH (low debt)83 · sector 91
DIVIDEND (yield)20 · sector 74

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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AUTO1 Group AG1 €18.54 €2.93 −84%
Rush Enterprises, Inc RUSHA $49.68 $87.70 +77%
Valvoline Inc VVV $27.06 $24.55 −9%
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Frequently asked questions

Is OPENLANE, Inc. (OPLN) overvalued or undervalued?
As of Sep 19, 2026, our model estimates a fair value of $33.46 versus a price of $34.27, about −2% upside (fairly valued).
What is the fair value of OPLN?
Our model-based fair value for OPENLANE, Inc. is $33.46 (as of Sep 19, 2026), built from audited fundamentals. The current price: $34.27.
What is the quality score of OPLN?
OPENLANE, Inc. has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for OPENLANE, Inc. (OPLN)?
Our model-based price target is the fair value of $33.46 (as of Sep 19, 2026) from 25 valuation models. Cautious scenario $23.27, optimistic scenario $44.03. It is a calculation from audited fundamentals, not an analyst target.
What is the OPENLANE, Inc. stock forecast for 2026?
Our models put fair value at $33.46, about −2% upside versus a price of $34.27 (fairly valued). Cautious scenario $23.27, optimistic scenario $44.03. The calculation is refreshed regularly with new filings.
What is the revenue of OPENLANE, Inc. (OPLN)?
OPENLANE, Inc. reported trailing-twelve-month revenue of about $2.0B (latest available figure, as of Sep 19, 2026).
Does OPENLANE, Inc. pay a dividend?
OPENLANE, Inc. currently shows a dividend yield of about 0.99% relative to its recent price (as of Sep 19, 2026).
What growth is priced into OPENLANE, Inc. (OPLN)?
For today's price to be fair in a discounted-cash-flow model, OPENLANE, Inc. would have to grow free cash flow by +2.0 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.8 % per year. As of Sep 19, 2026.
What discount rate (WACC) does the fair value of OPLN use?
Our models discount OPENLANE, Inc. at 10.4 %: a base by market capitalisation (mid), damped by beta 1.26, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For OPENLANE, Inc. that is +2.0 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has OPENLANE, Inc. (OPLN) delivered so far?
Over the past 5 years revenue at OPENLANE, Inc. grew +7.8 % a year. The price currently implies +2.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of OPENLANE, Inc. (OPLN) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into OPENLANE, Inc. (+2.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of OPENLANE, Inc. (OPLN)?
The free-cash-flow yield on the price is 9.07 %: that much free cash flow OPENLANE, Inc. produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of OPENLANE, Inc. (OPLN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For OPENLANE, Inc. it is $33.46 per share (as of Sep 19, 2026), against a price of $34.27. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is OPENLANE, Inc. stock overvalued or undervalued in 2026?
As of Sep 19, 2026, OPLN trades above its calculated fair value: price $34.27, fair value $33.46, a gap of about −2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of OPLN?
No. The price is what the market pays today ($34.27); the fair value is what the company's own numbers justify ($33.46). For OPENLANE, Inc. the two are $0.8100 per share apart. That gap is exactly why we show both numbers side by side.
How much is OPENLANE, Inc. worth?
The market values OPENLANE, Inc. at about $4.2B (market capitalisation, as of Sep 19, 2026). Per share that is $34.27; our models calculate a fair value of $33.46 per share.
What do the bullish and bearish scenarios say about OPLN?
Our models span a range for OPENLANE, Inc.: cautious scenario $23.27, base $33.46, optimistic $44.03 per share (as of Sep 19, 2026, price $34.27). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of OPLN?
The PEG ratio of OPENLANE, Inc. is 1.22 (P/E divided by earnings growth, as of Sep 19, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of OPENLANE, Inc. (OPLN)?
Balance-sheet figures for OPENLANE, Inc. (as of Sep 19, 2026): return on equity 10.8%, debt of 0.35 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is OPLN from its 52-week high?
OPENLANE, Inc. trades at $34.27, about 12% below its 52-week high of $38.82 and 55% above the low of $22.09 (as of Sep 19, 2026). Distance from the high says nothing about value: that is what the fair value of $33.46 is for.
Which stocks are comparable to OPENLANE, Inc.?
From the same area (Consumer Cyclical) we also value Carvana Co, Penske Automotive Group, Hotai Motor Co, CarMax, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is OPENLANE, Inc. stock attractive at the current price?
The data as of Sep 19, 2026: price $34.27, calculated fair value $33.46 (−2%), Quality Score 68/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of OPLN calculated?
We run OPENLANE, Inc. through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $33.46, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.0 % above its aggregate fair value. OPENLANE, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of OPENLANE, Inc. (OPLN)?
The closing price on Sep 18, 2026 was $34.27. Our model-based fair value is $33.46, about −2% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with OPENLANE, Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($23.27 to $44.03) leaves room in how you read the outcome.
Where does the earnings growth of OPENLANE, Inc. (OPLN) come from?
Earnings per share at OPENLANE, Inc. grew −0.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.2 %, EBIT margin −1.7 %, tax rate +2.8 %, residual (interest, one-offs) −0.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of OPENLANE, Inc.

How large is the market capitalisation of OPENLANE, Inc. (OPLN)?
The market capitalisation of OPENLANE, Inc. is $4.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of OPENLANE, Inc. (OPLN)?
The price-to-sales ratio of OPENLANE, Inc. is 2.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of OPENLANE, Inc. (OPLN)?
Earnings per share at OPENLANE, Inc. are $−0.7900. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of OPENLANE, Inc. (OPLN)?
The dividend yield of OPENLANE, Inc. is 1.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of OPENLANE, Inc. (OPLN)?
The net margin of OPENLANE, Inc. is 9.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of OPENLANE, Inc. (OPLN)?
The return on equity (ROE) of OPENLANE, Inc. is 10.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of OPENLANE, Inc. (OPLN)?
On an EBIT basis the return on assets of OPENLANE, Inc. is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of OPENLANE, Inc. (OPLN)?
The operating margin of OPENLANE, Inc. is 18.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at OPENLANE, Inc. (OPLN)?
Revenue at OPENLANE, Inc. is growing +14.7% versus a year earlier (3y avg +8.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at OPENLANE, Inc. (OPLN)?
Earnings per share at OPENLANE, Inc. are growing +94.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does OPENLANE, Inc. (OPLN) carry?
The net debt of OPENLANE, Inc. is $1.3B (fiscal year 2025, ≈ 3.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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