Sonoco Products Company (SON) Fair Value & Analysis
Consumer Cyclical · US · Market cap $5.5B · ISIN US8354951027
What is Sonoco Products Company really worth?
Sonoco Products Company
SON · US
A solid business, currently priced close to our fair value of $54.67.
Strengths
Risks
For context
Fair value as of: Aug 30, 2026
From 25 valuation models · updated 6 days ago
Share price −10.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range ($33.56 to $85.19) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range $38.00 – $60.56 · fair‑value band $33.56 – $85.19 · the $52.69 price screens below the $54.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.
Analysis
Sonoco Products Company (SON) currently trades at $52.69, while our model-based Fair Value estimate is $54.67, implying the stock looks roughly 3.6% fairly valued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Multiples group reads highest at a median of $68.16 per share, and 11 of the 25 models we run sit above the $52.69 price. Bear case: the Earnings-Based group reads lowest at $21.79, and 14 of the 25 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Sonoco Products Company generated revenue of $7.5B at a net margin of 13.6%. Revenue declined 1.9% year over year. It earns a return on equity of 20.2%. Net debt stands at $4.5B. Fundamentals as of Aug 30, 2026
Our scenario range runs from $33.56 (bear case) to $85.19 (bull case); at $52.69, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 8% below its 52-week high and 41% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −39% fair-value upside, at 4%, SON screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $2.70 per share, which is 4.9 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 25 models by family
Widest divergence: Multiples ($68.16) versus Earnings-Based ($21.79). Highest evidence: Residual Income (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 64
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operates in two segments, Consumer Packaging and Industrial Paper Packaging.
Full company description
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operates in two segments, Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment offers round and shaped rigid paper, steel, and plastic containers, as well as metal and peelable membrane ends, closures, and components. Its Industrial Paper Packaging segment provides paperboard tubes, cones, and cores; paper-based protective packaging; and uncoated recycled paperboards. The company also offers packaging materials, such as plastic, paper, foam, and various other specialty materials. It sells its products in various markets, including the paper, textile, film, food, packaging, construction, and wire and cable markets. The company was founded in 1899 and is headquartered in Hartsville, South Carolina.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sonoco Products Company reported revenue of $7.5B in FY2025 versus $5.6B in FY2021, a compound +7.7%/yr. Reported net income was $396M in FY2025.
of which total revenue +2.4 % · buybacks/dilution +0.4 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Sonoco to Increase Paperboard Prices in EMEA Region
- Insider Alert: Sonoco CEO Coker Both Acquires and Disposes of 4,345 Shares
- Sonoco Products (SON) Could Be 9% Undervalued After EMEA Consumer Packaging Leadership Change
- Sonoco (SON) Stock Still Looks Cheap As Cash Flow Stays In Focus
Peer Group
Packaging & Containers · 270 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Packaging & Containers median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 66/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Packaging & Containers stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Smurfit Westrock Plc, SW | $49.25 | $22.66 | −54% |
| Packaging Corporation PKG | $233.94 | $122.63 | −48% |
| International Paper Company IP | $36.46 | $21.44 | −41% |
| Amcor plc AMCR | $46.52 | $18.79 | −60% |
| Ball Corporation BALL | $61.67 | $36.57 | −41% |
| Crown Holdings CCK | $119.08 | $118.59 | +0% |
| Avery Dennison Corporation AVY | $173.07 | $113.05 | −35% |
| CCL Industries Inc CCLA | C$93.99 | C$77.64 | −17% |
| Stora Enso Oyj STEAV | €9.74 | €11.42 | +17% |
| SIG Group SIGN | CHF 13.66 | CHF 8.32 | −39% |
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