Pernod Ricard SA (RI) Fair Value & Analysis
Consumer Defensive · FR · Market cap €16.4B
Fair value as of: Aug 13, 2026
From 24 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from €76.68 to €76.13 (−0.7%) since Jul 18, 2026. Share price +7.9% over the past month.
A solid business, screening 10% undervalued on our models.
What matters now
- Our model range runs from €59.68 (bear) to €103.77 (bull), base €76.13. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 59/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range €59.94 – €192.52 · fair‑value band €59.68 – €103.77 · the €69.16 price screens below the €76.13 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Pernod Ricard SA (RI) currently trades at €69.16, while our model-based Fair Value estimate is €76.13, implying the stock looks roughly 10.1% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Pernod Ricard SA generated revenue of €10.0B at a net margin of 14.1%. Revenue declined 14.9% year over year. It earns a return on equity of 8.6%. Net debt stands at €10.8B. Fundamentals as of Aug 13, 2026
Our scenario range runs from €59.68 (bear case) to €103.77 (bull case); at €69.16, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 34% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -3% fair-value upside, at 10%, RI screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Multiples (€109.77) versus Growth DCF (€31.64). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, …
Full company description
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Kahlua, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, Suze, The Glenlivet, TX, and Wyborowa. It also provides non-alcoholic beverages under the brands Beefeater 0%, Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pernod Ricard SA reported revenue of €11.0B in FY2025 versus €8.8B in FY2021, a compound +5.6%/yr. Reported net income was €1.6B in FY2025, compounding +5.7%/yr from FY2021.
of which total revenue +3.6 pp · buybacks/dilution +0.5 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Notice Establishing the Half-Year Report on the Liquidity Contract of Pernod Ricard
- Pernod Ricard Appoints New Executive Vice President, Finance & Tech
Peer Group
Beverages - Wineries & Distilleries · 96 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Kweichow Moutai Co 600519 | ¥1,343 | ¥1,238 | -8% |
| Diageo plc DEO | $93.96 | $73.29 | -22% |
| Wuliangye Yibin Co 000858 | ¥75.28 | ¥48.44 | -36% |
| Shanxi Xinghuacun Fen Wine Factory Co 600809 | ¥122.32 | ¥185.80 | +52% |
| Luzhou Laojiao Co 000568 | ¥91.09 | ¥149.17 | +64% |
| Brown-Forman Corporation BFA | $28.40 | $27.69 | -3% |
| United Spirits Limited UNITDSPR | ₹1,515 | ₹381.12 | -75% |
| Thai Beverage Public Company Y92 | 0.4700 SGD | 0.7000 SGD | +49% |
| Jiangsu Yanghe Distillery Co 002304 | ¥41.62 | ¥27.82 | -33% |
| Anhui Gujing Distillery Co 000596 | ¥99.18 | ¥182.41 | +84% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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