PUMA SE (PUM) Fair Value & Analysis
Consumer Cyclical · DE · Market cap €4.2B · ISIN DE0006969603
What is PUMA SE really worth?
Below-average quality, and trading another 125% above our fair value of €10.57.
Risks
Fair value as of: Aug 30, 2026
From 4 valuation models · updated 6 days ago
Share price −11.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (€15.93). The favourable scenario is already priced in.
- Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide (€5.33 to €15.93). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range €15.46 – €106.70 · fair‑value band €5.33 – €15.93 · the €23.83 price screens above the €10.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.
Analysis
PUMA SE (PUM) currently trades at €23.83, while our model-based Fair Value estimate is €10.57, implying the stock looks roughly 125.4% overvalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the Dividend Discount group reads highest at a median of €9.23 per share, and 0 of the 4 models we run sit above the €23.83 price. Bear case: the Multiples group reads lowest at €1.86, and 4 of the 4 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, PUMA SE generated revenue of €7.2B at a net margin of −8.6%. Revenue declined 6.3% year over year. It earns a return on equity of −27.3%. Net debt stands at €2.3B. Fundamentals as of Aug 30, 2026
Our scenario range runs from €5.33 (bear case) to €15.93 (bull case); at €23.83, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 56% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 43% fair-value upside, at −56%, PUM screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 4 models by family
Widest divergence: Dividend Discount (€9.23) versus Multiples (€1.86). Highest evidence: EV/EBITDA (66).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 48
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally.
Full company description
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores, as well as wholesale and retail trade. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PUMA SE reported revenue of €7.3B in FY2025 versus €6.8B in FY2021, a compound +1.8%/yr. Reported net income was −€644M in FY2025.
of which total revenue +12.0 % · buybacks/dilution +0.0 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
PUM screens 125% overvalued. Compare with NIKE, Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Puma Exploration Announces Trenching at McKenzie Gold Project to Define Drill Targets
- Puma Exploration Announces Launch of Kinross Gold Corp. Drilling Program at Williams Brook
- Puma Biotechnology Reports Second Quarter 2026 Financial Results
- Puma Biotechnology Reports Inducement Awards Under Nasdaq Listing Rule 5635(c)(4)
Peer Group
Footwear & Accessories · 93 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Footwear & Accessories median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NIKE, Inc NKE | $38.44 | $35.63 | −7% |
| Deckers Outdoor Corporation DECK | $87.76 | $125.16 | +43% |
| On Holding ONON | $31.03 | $17.79 | −43% |
| Zhejiang China Commodities City Group 600415 | ¥12.61 | ¥13.03 | +3% |
| Birkenstock Holding BIRK | $33.95 | $44.93 | +32% |
| Crocs, Inc CROX | $122.23 | $203.65 | +67% |
| Huali Industrial Group 300979 | ¥34.24 | ¥51.36 | +50% |
| Steven Madden, Ltd SHOO | $47.70 | $11.69 | −75% |
| Yue Yuen Industrial (Holdings) Limited 0551 | HK$13.65 | HK$31.67 | +132% |
| Samsonite Group 1910 | HK$13.20 | HK$36.62 | +177% |
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