Nike Inc (NKE) Fair Value & Analysis
Consumer Cyclical · US · Market cap $63.4B · ISIN US6541061031
What is Nike Inc really worth?
Nike Inc
NKE · US
A strong business, currently priced close to our fair value of $35.63.
Strengths
Risks
For context
Fair value as of: Aug 29, 2026
From 25 valuation models · updated 7 days ago
Share price −6.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range ($23.75 to $44.54) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range $38.12 – $163.63 · fair‑value band $23.75 – $44.54 · the $38.77 price screens above the $35.63 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 29, 2026.
Analysis
Nike Inc (NKE) currently trades at $38.77, while our model-based Fair Value estimate is $35.63, implying the stock looks roughly 8.8% fairly valued today. The Quality Score stands at 76/100 (high quality), in the Consumer Cyclical sector. Bull case: the Growth Earnings group reads highest at a median of $40.93 per share, and 8 of the 25 models we run sit above the $38.77 price. Bear case: the Asset-Based group reads lowest at $6.72, and 17 of the 25 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Nike Inc generated revenue of $46.5B at a net margin of 4.8%. Revenue grew 0.1% year over year. It earns a return on equity of 16.0%. Net debt stands at $3.5B. Fundamentals as of Aug 29, 2026
Our scenario range runs from $23.75 (bear case) to $44.54 (bull case); at $38.77, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 50% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 43% fair-value upside, at −8%, NKE screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2026 figures, and about 3 months have passed since. In that time the company retained roughly $0.1236 per share, which is 0.3 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 25 models by family
Widest divergence: Growth Earnings ($40.93) versus Asset-Based ($6.72). Highest evidence: FCF DCF (78).
Notify me when NKE reaches fair value
Put NKE on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Free, no payment details. Unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 70 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America.
Full company description
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Nike Inc reported revenue of $46.4B in FY2026 versus $46.7B in FY2022, a compound −0.2%/yr. Reported net income was $3.1B in FY2026, compounding −15.3%/yr from FY2022.
of which total revenue +4.5 % · buybacks/dilution +1.6 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
Watch NKE: get an alert when its fair value changes →
Peer Group
Footwear & Accessories · 93 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Footwear & Accessories median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 88/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Deckers Outdoor Corporation DECK | $87.76 | $125.16 | +43% |
| On Holding ONON | $31.03 | $17.79 | −43% |
| Zhejiang China Commodities City Group 600415 | ¥12.61 | ¥13.03 | +3% |
| Birkenstock Holding BIRK | $33.95 | $44.93 | +32% |
| Crocs, Inc CROX | $122.23 | $203.65 | +67% |
| Huali Industrial Group 300979 | ¥34.24 | ¥51.36 | +50% |
| PUMA SE PUM | €25.63 | €10.57 | −59% |
| Steven Madden, Ltd SHOO | $47.70 | $11.69 | −75% |
| Yue Yuen Industrial (Holdings) Limited 0551 | HK$13.65 | HK$31.67 | +132% |
| Samsonite Group 1910 | HK$13.20 | HK$36.62 | +177% |
Compare Nike Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Nike Inc (NKE) overvalued or undervalued?
What is the fair value of NKE?
What is the quality score of NKE?
What is the revenue of Nike Inc (NKE)?
What is the net profit margin of NKE?
Does Nike Inc pay a dividend?
Watch Nike Inc in the live analysis
One click puts Nike Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.