Primo Brands Corporation (PRMB) Fair Value & Analysis
Consumer Defensive · US · Market cap $8.8B · ISIN US7416231022
What is Primo Brands Corporation really worth?
Primo Brands Corporation
PRMB · US
Below-average quality, and trading another 112% above our fair value of $10.35.
Strengths
Risks
For context
Fair value as of: Aug 30, 2026
From 24 valuation models · updated 6 days ago
Share price −5.9% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($17.22). The favourable scenario is already priced in.
- Weak quality (31/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide ($3.49 to $17.22). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range $10.92 – $34.77 · fair‑value band $3.49 – $17.22 · the $21.91 price screens above the $10.35 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 30, 2026.
Analysis
Primo Brands Corporation (PRMB) currently trades at $21.91, while our model-based Fair Value estimate is $10.35, implying the stock looks roughly 111.6% overvalued today. The Quality Score stands at 31/100 (below-average quality), in the Consumer Defensive sector. Bull case: the DCF Models group reads highest at a median of $10.92 per share, and 4 of the 24 models we run sit above the $21.91 price. Bear case: the Earnings-Based group reads lowest at $1.68, and 20 of the 24 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Primo Brands Corporation generated revenue of $6.7B at a net margin of 0.9%. Revenue grew 0.8% year over year. It earns a return on equity of 2.3%. Net debt stands at $5.3B. Fundamentals as of Aug 30, 2026
Our scenario range runs from $3.49 (bear case) to $17.22 (bull case); at $21.91, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 29% below its 52-week high and 55% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −53%, PRMB screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models ($10.92) versus Earnings-Based ($1.68). Highest evidence: FCF DCF (77).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 33 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment.
Full company description
Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Stamford, Connecticut.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Primo Brands Corporation reported revenue of $6.7B in FY2025 versus $2.1B in FY2021, a compound +33.9%/yr. Reported net income was $60.1M in FY2025.
PRMB screens 112% overvalued. Compare with The Coca-Cola Company →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- From Decline to Momentum: Primo Brands’ (PRMB) Impressive Q2 Comeback
- Can Primo Brands (PRMB) Turn Merger Challenges Into a Free Cash Flow Opportunity?
- Primo Brands to Participate in Barclays 19th Annual Global Consumer Conference
Peer Group
Beverages - Non-Alcoholic · 87 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $89.06 | $36.57 | −59% |
| PepsiCo, Inc PEP | $139.72 | $106.91 | −23% |
| Monster Beverage Corporation MNST | $46.70 | $35.82 | −23% |
| Nongfu Spring Co 9633 | HK$42.54 | HK$30.90 | −27% |
| Coca-Cola Europacific Partners PLC CCEP | €92.10 | €70.86 | −23% |
| Keurig Dr Pepper Inc KDP | $32.18 | $30.99 | −4% |
| Coca-Cola FEMSA, S.A. KOF | $112.58 | $108.50 | −4% |
| Coca-Cola HBC AG EEE | €53.10 | €46.77 | −12% |
| Varun Beverages Limited VBL | ₹431.00 | ₹187.49 | −56% |
| Eastroc Beverage (Group) Co 605499 | ¥123.07 | ¥107.57 | −13% |
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