Celsius Holdings Inc (CELH) Fair Value & Analysis
Consumer Defensive · US · Market cap $7.8B · ISIN US15118V2079
What is Celsius Holdings Inc really worth?
Celsius Holdings Inc
CELH · US
A solid business, but trading 278% above our fair value of $8.36.
Strengths
Risks
Fair value as of: Aug 31, 2026
From 26 valuation models · updated 5 days ago
Share price +7.0% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($10.71). The favourable scenario is already priced in.
- Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 31, 2026.
How to read this chart
60‑month range $13.50 – $96.11 · fair‑value band $8.36 – $10.71 · the $31.61 price screens above the $8.36 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 31, 2026.
Analysis
Celsius Holdings Inc (CELH) currently trades at $31.61, while our model-based Fair Value estimate is $8.36, implying the stock looks roughly 278.1% overvalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Defensive sector. Bull case: the DCF Models group reads highest at a median of $19.42 per share, and 1 of the 26 models we run sit above the $31.61 price. Bear case: the Dividend Discount group reads lowest at $2.22, and 25 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Celsius Holdings Inc generated revenue of $3.0B at a net margin of 5.9%. Revenue grew 137.7% year over year. It earns a return on equity of 8.1%. Net debt stands at $271M. Fundamentals as of Aug 31, 2026
Our scenario range runs from $8.36 (bear case) to $10.71 (bull case); at $31.61, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 53% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −74%, CELH screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $0.2922 per share, which is 3.5 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models ($19.42) versus Dividend Discount ($2.22). Highest evidence: EPV (74).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 31, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 22
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
Full company description
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Celsius Holdings Inc reported revenue of $2.5B in FY2025 versus $314M in FY2021, a compound +68.2%/yr. Reported net income was $108M in FY2025, compounding +128.9%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
CELH screens 278% overvalued. Compare with The Coca-Cola Company →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Celsius Holdings (CELH) Stock May Be No Bargain After A 50% Fall And Rich Earnings
- Wall Street Bulls Look Optimistic About Celsius (CELH): Should You Buy?
- Why Celsius (CELH) Shares Are Getting Obliterated Today
- Celsius downgrade reflects slower recovery as shares outrun fundamentals
Peer Group
Beverages - Non-Alcoholic · 87 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 30/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Aug 31, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $89.06 | $36.57 | −59% |
| PepsiCo, Inc PEP | $139.72 | $106.91 | −23% |
| Monster Beverage Corporation MNST | $46.70 | $35.82 | −23% |
| Nongfu Spring Co 9633 | HK$42.54 | HK$30.90 | −27% |
| Coca-Cola Europacific Partners PLC CCEP | €92.10 | €70.86 | −23% |
| Keurig Dr Pepper Inc KDP | $32.18 | $30.99 | −4% |
| Coca-Cola FEMSA, S.A. KOF | $112.58 | $108.50 | −4% |
| Coca-Cola HBC AG EEE | €53.10 | €46.77 | −12% |
| Varun Beverages Limited VBL | ₹431.00 | ₹187.49 | −56% |
| Eastroc Beverage (Group) Co 605499 | ¥123.07 | ¥107.57 | −13% |
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