Watches Of Switzerland Group PLC (WOSG) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 1.8B GBX · ISIN GB00BJDQQ870
What is Watches Of Switzerland Group PLC really worth?
A solid business, trading 26% below our fair value of £9.41.
Strengths
Risks
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 22 days ago
Share price −6.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£5.79 to £11.76) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range £3.19 – £15.18 · fair‑value band £5.79 – £11.76 · the £6.95 price screens below the £9.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Watches Of Switzerland Group PLC (WOSG) currently trades at £6.95, while our model-based Fair Value estimate is £9.41, implying the stock looks roughly 26.1% undervalued today. The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of £11.78 per share, and 18 of the 24 models we run sit above the £6.95 price. Bear case: the Asset-Based group reads lowest at £1.82, and 6 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Watches Of Switzerland Group PLC generated revenue of £1.7B at a net margin of 4.1%. Revenue grew 7.7% year over year. It earns a return on equity of 12.2%. Net debt stands at £483M. Fundamentals as of Aug 13, 2026
Our scenario range runs from £5.79 (bear case) to £11.76 (bull case); at £6.95, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at 35%, WOSG screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2026 figures, and about 4 months have passed since. In that time the company retained roughly £0.1496 per share, which is 1.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models (£11.78) versus Asset-Based (£1.82). Highest evidence: FCF DCF (78).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 66
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company engages in the sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services.
Full company description
Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company engages in the sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services. It trades under the Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, Betteridge, Analog:Shift, and Hodinkee brands, as well as hosts Rolex, Cartier, OMEGA, TUDOR, and TAG Heuer brands. The company sells its products through showrooms, and online and wholesale channel. Watches of Switzerland Group PLC was founded in 1775 and is based in Leicester, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Watches Of Switzerland Group PLC reported revenue of 1.8B GBX in FY2026 versus 1.2B GBX in FY2022, a compound +10.2%/yr. Reported net income was 99.0M GBX in FY2026, compounding −0.5%/yr from FY2022.
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Peer Group
Luxury Goods · 135 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hermès International Société en commandite par actions RMS | €1,598 | €950.24 | −41% |
| Compagnie Financière Richemont SA CFR | CHF 192.15 | CHF 119.49 | −38% |
| Christian Dior SE DIO | €423.60 | €1,095 | +159% |
| Titan Company TITAN | ₹5,106 | ₹972.23 | −81% |
| Tapestry, Inc TPR | $153.74 | $19.95 | −87% |
| Chow Tai Fook Jewellery Group 1929 | HK$12.31 | HK$11.51 | −6% |
| The Swatch Group UHRN | CHF 36.35 | CHF 8.46 | −77% |
| Prada S.p.A 1913 | HK$40.86 | HK$64.71 | +58% |
| Pandora A/S PNDORA | kr 783.00 | kr 1,424 | +82% |
| Laopu Gold Co 6181 | HK$385.00 | HK$654.83 | +70% |
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