Pandora A/S (PNDORA) Fair Value & Analysis
Consumer Cyclical · DK · Market cap 58.3B DKK
Fair value as of: Aug 13, 2026
From 26 valuation models · updated yesterday
Share price +2.9% over the past month.
A solid business, screening 74% undervalued on our models.
What matters now
- The rarer combination: high quality (72/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (kr 906.77). The market is more pessimistic than our downside scenario.
- A fairly wide model range (kr 906.77 to kr 1,840) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 320.85 – kr 1,311 · fair‑value band kr 906.77 – kr 1,840 · the kr 819.20 price screens below the kr 1,424 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Pandora A/S (PNDORA) currently trades at kr 819.20, while our model-based Fair Value estimate is kr 1,424, implying the stock looks roughly 73.8% undervalued today. The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Pandora A/S generated revenue of 32.3B DKK at a net margin of 15.7%. Revenue declined 3.2% year over year. It earns a return on equity of 129.4%. Net debt stands at 17.9B DKK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 906.77 (bear case) to kr 1,840 (bull case); at kr 819.20, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 91% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -39% fair-value upside, at 74%, PNDORA screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (kr 1,748) versus Asset-Based (kr 47.31). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 52
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pandora A/S engages in the design, crafting, and marketing of jewelry worldwide. The company operates in two segments, Core and Fuel With More. It offers charm and carrier products; and lab grown diamonds. The company sells its products through physical stores, online stores, and wholesale and third-party distribution.
Full company description
Pandora A/S engages in the design, crafting, and marketing of jewelry worldwide. The company operates in two segments, Core and Fuel With More. It offers charm and carrier products; and lab grown diamonds. The company sells its products through physical stores, online stores, and wholesale and third-party distribution. Pandora A/S was founded in 1982 and is based in Copenhagen, Denmark.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pandora A/S reported revenue of kr 32.5B in FY2025 versus kr 23.4B in FY2021, a compound +8.6%/yr. Reported net income was kr 5.2B in FY2025, compounding +5.9%/yr from FY2021.
of which total revenue +7.3 pp · buybacks/dilution +4.7 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch PNDORA: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Pandora appoints Paulo Garcia as new CFO as Anders Boyer will retire
- Assessing Pandora (CPSE:PNDORA) Valuation After Recent Share Price Momentum Shift
- Trading in Pandora A/S shares by board members, executives and associated persons
- Pandora reduces treasury shares to less than 5% of share capital
Peer Group
Luxury Goods · 136 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 193.70 | CHF 119.08 | -39% |
| Christian Dior SE DIO | €423.60 | €1,095 | +159% |
| Kering SA KER | €270.60 | €56.23 | -79% |
| Tapestry, Inc TPR | $153.74 | $19.95 | -87% |
| Chow Tai Fook Jewellery Group 1929 | HK$12.31 | HK$11.51 | -6% |
| The Swatch Group UHRN | CHF 37.90 | CHF 21.48 | -43% |
| Prada S.p.A 1913 | HK$42.22 | HK$64.07 | +52% |
| Laopu Gold Co 6181 | HK$359.20 | HK$544.05 | +51% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹596.70 | ₹238.57 | -60% |
| Henan Liliang Diamond Co 301071 | ¥60.38 | ¥9.24 | -85% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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