Brunswick Corporation (BC) Fair Value & Analysis
Consumer Cyclical · US · Market cap $5.2B · ISIN US1170431092
What is Brunswick Corporation really worth?
Brunswick Corporation
BC · US
Structural break: The valuation model sees a lasting decline in earnings power for this stock, the confidence band is broken. Treat the target with caution.
A solid business, but trading 436% above our fair value of $13.56.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 12 valuation models · updated 17 days ago
Share price −12.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($25.24). The favourable scenario is already priced in.
- The model range is unusually wide ($2.71 to $25.24). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range $40.61 – $96.17 · fair‑value band $2.71 – $25.24 · the $72.76 price screens above the $13.56 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Brunswick Corporation (BC) currently trades at $72.76, while our model-based Fair Value estimate is $13.56, implying the stock looks roughly 436.5% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Growth DCF group reads highest at a median of $59.55 per share, and 0 of the 12 models we run sit above the $72.76 price. Bear case: the Asset-Based group reads lowest at $16.76, and 12 of the 12 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Brunswick Corporation generated revenue of $5.5B at a net margin of −2.5%. Revenue grew 12.8% year over year. It earns a return on equity of −7.8%. Net debt stands at $2.2B. Fundamentals as of Aug 19, 2026
Our scenario range runs from $2.71 (bear case) to $25.24 (bull case); at $72.76, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 19% below its 52-week high and 37% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 26% fair-value upside, at −81%, BC screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 12 models by family
Widest divergence: Growth DCF ($59.55) versus Asset-Based ($16.76). Highest evidence: FCF DCF (77).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat.
Full company description
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, and Princecraft aluminum fishing; utility, pontoon, and deck boats; Navan premium exploration boats; and Thunder Jet and Lund heavy-gauge aluminum boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Brunswick Corporation reported revenue of $5.4B in FY2025 versus $5.8B in FY2021, a compound −2.1%/yr. Reported net income was −$137M in FY2025.
of which total revenue +4.4 % · buybacks/dilution +3.7 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
BC screens 436% overvalued. Compare with Zhejiang Cfmoto Power Co →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Brunswick CFO sets course in a changing boating market
- Boston Whaler parent Brunswick bets on AI self-docking boats, Textron defense deal to power growth
- Brunswick Corporation Exec Sets Scene for Latest Showcase in NYC
- Brunswick Corporation Releases Investor Day Materials Highlighting Long-Term Growth Strategy
Peer Group
Recreational Vehicles · 37 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Recreational Vehicles median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Recreational Vehicles stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Zhejiang Cfmoto Power Co 603129 | ¥283.50 | ¥199.10 | −30% |
| BRP Inc DOO | C$88.23 | C$86.81 | −2% |
| Polaris Inc PII | $63.78 | $29.83 | −53% |
| THOR Industries, Inc THO | $77.02 | $97.14 | +26% |
| Trigano S.A TRI | €152.20 | €273.48 | +80% |
| Patrick Industries, Inc PATK | $81.30 | $85.54 | +5% |
| Harley-Davidson, Inc HOG | $27.60 | $64.09 | +132% |
| LCI Industries, LCII | $101.98 | $156.35 | +53% |
| Sanlorenzo S.p.A SL | €37.94 | €37.41 | −1% |
| Ferretti S.p.A 9638 | HK$36.00 | HK$51.23 | +42% |
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