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TripAdvisor Inc (TRIP) Fair Value & Analysis

Consumer Cyclical · US · Market cap $1.4B · ISIN US8969452015

What is TripAdvisor Inc really worth?

TI TripAdvisor Inc logo TripAdvisor Inc TRIP · US
Price$9.29
Fair Value$12.10
Upside+30.2%
Quality59/100

A solid business, trading 23% below our fair value of $12.10.

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Strengths

✓Moderate debt · generates free cash flow

Risks

!Mixed Growth (revenue 5y +25.6 %/yr)
!Thin margins · 1.0% net margin
!Mixed vs. peers (6/15)
!Narrow moat 28/100
!Evidence only medium, so the estimate is less certain
!Weak on past: 12 out of 100
Evidence: Medium Range $9.07 – $15.62

Fair value as of: Aug 23, 2026

From 26 valuation models · updated 13 days ago

Fair value updated Aug 23, 2026, revised from $7.56 to $12.10 (+60.0%) since Aug 13, 2026. Share price −35.2% over the past month.

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

What matters now

  • Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
  • The price sits in the lower half of our model range, the side with the larger margin of safety.
  • Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Price vs Fair Value (5 years)

$43.02 $9.24 Fair Value $12.10 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 23, 2026.

How to read this chart

60‑month range $9.24 – $43.02 · fair‑value band $9.07 – $15.62 · the $9.29 price screens below the $12.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 23, 2026.

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Analysis

TripAdvisor Inc (TRIP) currently trades at $9.29, while our model-based Fair Value estimate is $12.10, implying the stock looks roughly 23.2% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of $15.94 per share, and 12 of the 26 models we run sit above the $9.29 price. Bear case: the Earnings-Based group reads lowest at $2.94, and 14 of the 26 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, TripAdvisor Inc generated revenue of $1.9B at a net margin of 1.0%. Revenue declined 4.0% year over year. It earns a return on equity of 2.9%. Net debt stands at $216M. Fundamentals as of Aug 23, 2026

Our scenario range runs from $9.07 (bear case) to $15.62 (bull case); at $9.29, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 54% below its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −20% fair-value upside, at 30%, TRIP screens cheaper than that median.

Fair Value models

This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $0.0747 per share, which is 0.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF $15.60 $22.80 $32.92 80
Growth DCF $15.58 $22.27 $31.26 79
Owner Earnings $6.07 $8.28 $11.38 77
All 26 models by family
DCF Models
FCF DCF $15.60 $22.80 $32.92 80
Owner Earnings $6.07 $8.28 $11.38 77
5Y Revenue Exit $10.87 $15.06 $20.29 73
5Y EBITDA Exit $14.47 $22.04 $30.98 75
5Y P/E Exit $10.30 $13.96 $17.78 72
10Y Revenue Exit $12.46 $16.65 $22.18 68
10Y EBITDA Exit $14.76 $21.16 $29.89 68
10Y P/E Exit $12.29 $15.94 $20.37 65
Earnings-Based
Graham-Dodd $2.34 $8.60 $11.61 64
Lynch FV $2.05 $2.94 $3.82 61
PEG = 1.0 $2.05 $2.94 $3.82 57
EPV $6.81 $7.48 $8.04 74
Dividend Discount
Gordon GGM $2.40 $4.33 $5.96 68
DDM Multi-Stage $2.40 $3.96 $4.63 67
Multiples
P/E Multiple $5.67 $7.56 $9.45 63
P/S Multiple $4.38 $5.84 $7.30 58
P/B Multiple $4.38 $5.84 $7.30 55
EV/EBIT $10.11 $12.86 $15.61 66
EV/EBITDA $15.16 $19.59 $24.03 67
EV/Revenue $8.11 $10.79 $13.48 54
Asset-Based
NCAV (Graham) $2.77 $3.71 $5.54 54
Growth DCF
Growth DCF $15.58 $22.27 $31.26 79
Rev-Margin DCF $10.87 $15.19 $20.45 73
Economic Profit
Residual Income $4.19 $4.30 $4.17 76
ROIC Compounder $7.10 $8.36 $9.86 72
Growth Earnings
Growth-Adj P/E $3.96 $5.66 $7.35 67

Widest divergence: DCF Models ($15.94) versus Earnings-Based ($2.94). Highest evidence: FCF DCF (80).

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Key figures & financial health

P/E ratio 84.5
P/S ratio 1.79 P/E × margin
EPS (TTM) $0.1100 price ÷ EPS = P/E 84.5
Dividend yield 2.5%
Net margin 2.1% FY2025
Return on equity 2.9% TTM
More key figures
Profitability
Return on assets (EBIT) 2.0% avg 5y
Operating margin −5.7% TTM
Growth
Revenue (TTM) $1.9B TTM
Revenue growth (YoY) −4.0% 3y avg +8.2%
EPS growth (YoY) +59.3%
Balance sheet & cash flow
Free cash flow $163M FY2025
Net debt $216M FY2025 · ≈ 1.3 yrs of FCF

Figures from reported company fundamentals · as of Aug 23, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 58 · Market factors (momentum, volatility) 21

Profitability 42
Margins and returns on capital today
Quality Growth 37
Are margins and returns improving?
Cashflow 62
Earnings quality: real cash, not paper profit
Fin. Strength 34
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 36
Calm price path (market factor)
Momentum 22
Price trend over the last 3–12 months (market factor)
52W Momentum 1
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Tripadvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Experiences, Hotels and Other, and TheFork.

Full company description

Tripadvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Experiences, Hotels and Other, and TheFork. The Experiences segment operates an online travel agency for tours, activities, and attractions, and acts as travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Hotels and Other segment primarily consist of the Tripadvisor hotel and restaurant guidance platform, which include hotel metasearch, and related advertising offerings primarily for hotels and restaurants. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. Tripadvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

TripAdvisor Inc reported revenue of $1.9B in FY2025 versus $902M in FY2021, a compound +20.3%/yr. Reported net income was $40.0M in FY2025.

Growth Quality 90/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$1.9B
Latest YoY
+3.1%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.2%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+25.6%
Avg. revenue growth/yr (17Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+11.5%
Value creation/yr (5Y) ⓘEarnings growth per share (CAGR 5 years, adjusted) plus dividend yield: value created per share and year.
−7.9% (−10.4 + 2.5)
Revenue +20.3%/yr
FY21 $902M
FY22 $1.5B
FY23 $1.8B
FY24 $1.8B
FY25 $1.9B
Net income
FY21 −$148M
FY22 $20.0M
FY23 $10.0M
FY24 $5.0M
FY25 $40.0M

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Cite: Fair Value Calculator (2026). "TripAdvisor Inc Fair Value". https://www.fairvalue-calculator.com/stock/TRIP

Peer Group

Travel Services · 90 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside +30% · Above median
Return on equity (TTM) 3% · Below median
Return on assets 2% · Below median
Net margin (TTM) 1% · Bottom 25%
Operating margin (TTM) −6% · Bottom 25%
Revenue growth −4% · Bottom 25%
Dividend yield (TTM) 2.5% · Above median
Debt / equity 1.27× · Higher than 75% of peers

Valuation Multiples vs Travel Services median · lower = cheaper

P/E (TTM) 84.5× · Pricier than 75% of peers
P/B 2.24× · Pricier than median
P/S (TTM) 0.77× · Cheaper than median
P/FCF 8.8× · Pricier than median
EV/EBITDA 9.2× · Cheaper than median
PEG 0.28× · Cheaper than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE74 · sector 17
FUTURE0 · sector 25
PAST12 · sector 31
HEALTH37 · sector 97
DIVIDEND50 · sector 39

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Aug 23, 2026).

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG $202.56 $152.94 −24%
Airbnb, Inc ABNB $184.40 $85.66 −54%
Royal Caribbean Cruises Ltd RCL $268.74 $215.19 −20%
Viking Holdings VIK $85.03 $43.68 −49%
Carnival Corporation CCL $24.76 $31.36 +27%
Expedia Group EXPE $303.14 $248.63 −18%
Trip.com Group TCOM $45.14 $89.35 +98%
Norwegian Cruise Line Holdings NCLH $16.14 $20.28 +26%
Global Business Travel Group GBTG $9.44 $5.04 −47%
Travel + Leisure Co TNL $66.40 $26.57 −60%

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Frequently asked questions

Is TripAdvisor Inc (TRIP) overvalued or undervalued?
As of Aug 23, 2026, our model estimates a fair value of $12.10 versus a price of $9.29, about +30% upside (undervalued).
What is the fair value of TRIP?
Our model-based fair value for TripAdvisor Inc is $12.10 (as of Aug 23, 2026), built from audited fundamentals. The current price: $9.29.
What is the quality score of TRIP?
TripAdvisor Inc has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of TripAdvisor Inc (TRIP)?
TripAdvisor Inc reported trailing-twelve-month revenue of about $1.9B (latest available figure, as of Aug 23, 2026).
What is the net profit margin of TRIP?
The net profit margin of TripAdvisor Inc is about 1.0%, meaning it keeps roughly 1.0% of revenue as net income. Based on the latest reported figures.
Does TripAdvisor Inc pay a dividend?
TripAdvisor Inc currently shows a dividend yield of about 2.50% relative to its recent price (as of Aug 23, 2026).
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