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SSP Group PLC (SSPG) fair value: what the stock is really worth

We calculate from audited financials what SSP Group PLC is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Cyclical · GB · ISIN GB00BGBN7C04

SG Some data Sep 20, 2026

SSP Group PLC

SSPG · LSE

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

Fair value £3.93 · Strongly undervalued (+112%)
!Quality 45/100
!Mixed Growth (revenue 5y +20.5 %/yr)
!Loss-making · -0.8% net margin (TTM)
!High debt · generates free cash flow
·2.37% dividend yield
!Mixed vs. peers (6/14)
!Narrow moat 31/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain
!Weak on past: 18 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

£2.84 £1.31 Fair Value £3.93 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 20, 2026.

How to read this chart

60‑month range £1.31 – £2.84 · fair‑value band £2.35 – £5.51 · the £1.85 price screens below the £3.93 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 20, 2026.

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Company profile

SSP Group plc operates food and beverage outlets in North America, Europe, the United Kingdom, Ireland, the Asia Pacific, Eastern Europe, the Middle East, and internationally.

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SSP Group plc operates food and beverage outlets in North America, Europe, the United Kingdom, Ireland, the Asia Pacific, Eastern Europe, the Middle East, and internationally. The company engages in designing, creating, and operating restaurants, bars, cafés, lounges, and convenience retail outlets at airports, railway stations, motorway service areas, hospitals, and shopping centers. It also operates sandwich shops and bakeries. The company was founded in 1961 and is headquartered in London, the United Kingdom.

Stock analysis

SSP Group PLC (SSPG) currently trades at £1.85, while our model-based Fair Value estimate is £3.93, implying the stock looks roughly 52.9% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of £7.13 per share, and 13 of the 16 models we run sit above the £1.85 price.

Bear case: the Dividend Discount group reads lowest at £0.5000, and 3 of the 16 models stay below the price. Evidence for this calculation is medium.

Scenario range: £2.35 (bear) to £5.51 (bull), the price of £1.85 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 45/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

SSP Group PLC reported revenue of £3.6B in FY2025 versus £834M in FY2021, a compound +44.5%/yr. Reported net income was −£74.4M in FY2025.

Key figures

Market cap 1.5B GBX · P/S ratio 0.34 · EPS (TTM) £−0.0400 · Dividend yield 2.4% · Net margin −2.0% · Return on equity 4.4% · Return on assets (EBIT) 1.1% · Operating margin 4.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at 112%, SSPG screens cheaper than that median.

Fair Value models

Bear £2.35 Fair Value £3.93 Bull £5.51
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF £6.14 £10.60 £17.41 78
Growth DCF £6.04 £9.96 £15.58 77
EPV £1.93 £2.27 £2.56 74
All 16 models by family
DCF Models
FCF DCF £6.14 £10.60 £17.41 78
Owner Earnings £1.05 £2.13 £3.80 73
5Y Revenue Exit £3.86 £6.39 £9.67 72
5Y EBITDA Exit £6.53 £11.87 £18.52 73
10Y Revenue Exit £4.57 £7.13 £10.80 66
10Y EBITDA Exit £6.28 £10.80 £17.55 67
Earnings-Based
EPV £1.93 £2.27 £2.56 74
Dividend Discount
Gordon GGM £0.3000 £0.5400 £0.7500 68
DDM Multi-Stage £0.3000 £0.5000 £0.5800 67
Multiples
EV/EBIT £4.14 £5.72 £7.29 66
EV/EBITDA £7.49 £10.18 £12.87 67
EV/Revenue £2.59 £3.96 £5.33 53
Asset-Based
NCAV (Graham) £0.0500 £0.0700 £0.1100 53
Growth DCF
Growth DCF £6.04 £9.96 £15.58 77
Rev-Margin DCF £3.86 £6.40 £9.68 72
Economic Profit
ROIC Compounder £2.15 £2.78 £3.48 72

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Quality Score breakdown

Overall quality 45/100

Of which business quality 45 · Market factors (momentum, volatility) 60

Profitability 31
Margins and returns on capital today
Quality Growth 22
Are margins and returns improving?
Cashflow 62
Earnings quality: real cash, not paper profit
Fin. Strength 11
Balance sheet, leverage, solvency risk
Investment 81
Disciplined investing over empire-building
Low Volatility 62
Calm price path (market factor)
Momentum 56
Price trend over the last 3–12 months (market factor)
52W Momentum 63
Distance to the 52-week high (market factor)
Net Issuance 83
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.0%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.5%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.5%
Revenue growth 14 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−29.6% (2020) → 7.4% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−15.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+5.0%
Forecast 2027 (sales)+4.9%
Projected 2028 (sales)+4.5%
Projected 2029 (sales)+4.2%
Projected 2030 (sales)+3.8%

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 221 stocks

Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 45 · Below median
Fair Value upside +100% · Top 25%
Profitability
Return on equity (TTM) 4% · Above median
Return on assets 5% · Above median
Net margin (TTM) −1% · Below median
Operating margin (TTM) 4% · Below median
Growth and dividend
Revenue growth 6% · Above median
Dividend yield (TTM) 2.4% · Below median
Balance sheet
Debt / equity 9.72× · Highest 25%

Valuation Multiplesvs Restaurants median · lower = cheaper

P/B 23.29× · Priciest 25%
P/S (TTM) 0.51× · Cheaper than median
P/FCF 3.9× · Pricier than median
EV/EBITDA 5.7× · Cheaper than median
PEG 2.37× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 39
FUTURE (revenue growth)31 · sector 18
PAST (return on equity)18 · sector 16
HEALTH (low debt)0 · sector 97
DIVIDEND (yield)47 · sector 69

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Restaurants stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
McDonald's Corporation MCD $252.78 $149.03 −41%
Starbucks Corporation SBUX $96.58 $35.83 −63%
Chipotle Mexican Grill, Inc CMG $33.68 $37.05 +10%
Yum! Brands, Inc YUM $137.96 $58.17 −58%
Restaurant Brands International Inc QSR C$106.75 C$100.88 −5%
Darden Restaurants, Inc DRI $208.08 $173.68 −17%
Yum China Holdings YUMC $41.36 $49.95 +21%
Texas Roadhouse, Inc TXRH $170.07 $128.38 −25%
Dutch Bros Inc BROS $41.37 $12.80 −69%
Domino's Pizza, Inc DPZ $301.30 $227.31 −25%

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Cite: Fair Value Calculator (2026). "SSP Group PLC Fair Value". https://www.fairvalue-calculator.com/stock/SSPG

Frequently asked questions

Is SSP Group PLC (SSPG) overvalued or undervalued?
As of Sep 20, 2026, our model estimates a fair value of £3.93 versus a price of £1.85, about +112% upside (undervalued).
What is the fair value of SSPG?
Our model-based fair value for SSP Group PLC is £3.93 (as of Sep 20, 2026), built from audited fundamentals. The current price: £1.85.
What is the quality score of SSPG?
SSP Group PLC has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SSP Group PLC (SSPG)?
Our model-based price target is the fair value of £3.93 (as of Sep 20, 2026) from 16 valuation models. Cautious scenario £2.35, optimistic scenario £5.51. It is a calculation from audited fundamentals, not an analyst target.
What is the SSP Group PLC stock forecast for 2026?
Our models put fair value at £3.93, about +112% upside versus a price of £1.85 (undervalued). Cautious scenario £2.35, optimistic scenario £5.51. The calculation is refreshed regularly with new filings.
What is the revenue of SSP Group PLC (SSPG)?
SSP Group PLC reported trailing-twelve-month revenue of about £3.7B (latest available figure, as of Sep 20, 2026).
Does SSP Group PLC pay a dividend?
SSP Group PLC currently shows a dividend yield of about 2.37% relative to its recent price (as of Sep 20, 2026).
What growth is priced into SSP Group PLC (SSPG)?
For today's price to be fair in a discounted-cash-flow model, SSP Group PLC would have to grow free cash flow by -15.7 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +20.5 % per year. As of Sep 20, 2026.
What discount rate (WACC) does the fair value of SSPG use?
Our models discount SSP Group PLC at 11.5 %: a base by market capitalisation (small), damped by beta 0.90, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SSP Group PLC that is -15.7 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has SSP Group PLC (SSPG) delivered so far?
Over the past 5 years revenue at SSP Group PLC grew +20.5 % a year. The price currently implies -15.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SSP Group PLC (SSPG) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into SSP Group PLC (-15.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SSP Group PLC (SSPG)?
The free-cash-flow yield on the price is 32.84 %: that much free cash flow SSP Group PLC produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SSP Group PLC (SSPG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SSP Group PLC it is £3.93 per share (as of Sep 20, 2026), against a price of £1.85. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is SSP Group PLC stock overvalued or undervalued in 2026?
As of Sep 20, 2026, SSPG trades below its calculated fair value: price £1.85, fair value £3.93, a gap of about +112% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SSPG?
No. The price is what the market pays today (£1.85); the fair value is what the company's own numbers justify (£3.93). For SSP Group PLC the two are £2.08 per share apart. That gap is exactly why we show both numbers side by side.
How much is SSP Group PLC worth?
The market values SSP Group PLC at about 1.5B GBX (market capitalisation, as of Sep 20, 2026). Per share that is £1.85; our models calculate a fair value of £3.93 per share.
What do the bullish and bearish scenarios say about SSPG?
Our models span a range for SSP Group PLC: cautious scenario £2.35, base £3.93, optimistic £5.51 per share (as of Sep 20, 2026, price £1.85). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SSPG?
The PEG ratio of SSP Group PLC is 2.37 (P/E divided by earnings growth, as of Sep 20, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of SSP Group PLC (SSPG)?
Balance-sheet figures for SSP Group PLC (as of Sep 20, 2026): return on equity 4.4%, debt of 9.72 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
Which stocks are comparable to SSP Group PLC?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Chipotle Mexican Grill, Inc, Yum! Brands, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SSP Group PLC stock attractive at the current price?
The data as of Sep 20, 2026: price £1.85, calculated fair value £3.93 (+112%), Quality Score 45/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SSPG calculated?
We run SSP Group PLC through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £3.93, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. SSP Group PLC currently trades 112 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SSP Group PLC (SSPG)?
The closing price on Sep 21, 2026 was £1.85. Our model-based fair value is £3.93, about +112% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SSP Group PLC right now?
The price is below even our cautious bear case (£2.35). The market is more pessimistic than our downside scenario. Solid quality (45/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (£2.35 to £5.51) leaves room in how you read the outcome.

Key figures of SSP Group PLC

How large is the market capitalisation of SSP Group PLC (SSPG)?
The market capitalisation of SSP Group PLC is 1.5B GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SSP Group PLC (SSPG)?
The price-to-sales ratio of SSP Group PLC is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SSP Group PLC (SSPG)?
Earnings per share at SSP Group PLC are £−0.0400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of SSP Group PLC (SSPG)?
The dividend yield of SSP Group PLC is 2.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of SSP Group PLC (SSPG)?
The net margin of SSP Group PLC is −2.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SSP Group PLC (SSPG)?
The return on equity (ROE) of SSP Group PLC is 4.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SSP Group PLC (SSPG)?
On an EBIT basis the return on assets of SSP Group PLC is 1.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SSP Group PLC (SSPG)?
The operating margin of SSP Group PLC is 4.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SSP Group PLC (SSPG)?
Revenue at SSP Group PLC is growing +6.2% versus a year earlier (3y avg +18.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at SSP Group PLC (SSPG)?
Earnings per share at SSP Group PLC are growing +106% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does SSP Group PLC (SSPG) carry?
The net debt of SSP Group PLC is 1.8B GBX (fiscal year 2025, ≈ 3.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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