Ströer SE & Co. KGaA (SAX) Fair Value & Analysis
Communication Services · DE · Market cap €2.0B · ISIN DE0007493991
What is Ströer SE & Co. KGaA really worth?
A solid business, trading 10% below our fair value of €41.69.
Strengths
Risks
Fair value as of: Aug 30, 2026
From 26 valuation models · updated 6 days ago
Share price −7.8% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range (€28.73 to €59.36) leaves room in how you read the outcome.
- The price sits in the lower half of our model range, the side with the larger margin of safety.
- The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range €27.82 – €58.91 · fair‑value band €28.73 – €59.36 · the €37.60 price screens below the €41.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.
Analysis
Ströer SE & Co. KGaA (SAX) currently trades at €37.60, while our model-based Fair Value estimate is €41.69, implying the stock looks roughly 9.8% undervalued today. The Quality Score stands at 58/100 (solid quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of €56.61 per share, and 16 of the 26 models we run sit above the €37.60 price. Bear case: the Asset-Based group reads lowest at €5.72, and 10 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Ströer SE & Co. KGaA generated revenue of €2.1B at a net margin of 5.9%. Revenue grew 4.2% year over year. It earns a return on equity of 27.6%. Net debt stands at €1.6B. Fundamentals as of Aug 30, 2026
Our scenario range runs from €28.73 (bear case) to €59.36 (bull case); at €37.60, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 30% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at 11%, SAX screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly €1.52 per share, which is 3.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models (€56.61) versus Asset-Based (€5.72). Highest evidence: FCF DCF (79).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 53
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Ströer SE & Co. KGaA provides out-of-home (OOH) media and digital out-of-home advertising services in Germany and internationally. The company operates through three segments: OOH Media, Digital & Dialog Media, and DaaS & E-Commerce.
Full company description
Ströer SE & Co. KGaA provides out-of-home (OOH) media and digital out-of-home advertising services in Germany and internationally. The company operates through three segments: OOH Media, Digital & Dialog Media, and DaaS & E-Commerce. It offers traditional analog OOH advertising products, including traditional poster media to advertisements at bus and tram shelters, and on public transport. The company also provides local marketing of digital products to small and medium-sized customers; online marketing activities on both internal and third-party advertising platforms; telesales, telemarketing, and field sales services, including customer communication services; and processing and provision of statistical market and consumer data under the Statista brand. In addition, it operates t-online.de, a news portal; and special interest portals, such as giga.de, familie.de, desired.de, and kino.de. Further, the company provides make-up and facial, body, and hair care products under the M. Asam, ahuhu organic hair care, YOUTH-LIFT, and Kräuterhof brands through e-commerce, brick- and-mortar retail, and telesales channels, as well as through international wholesale business. Ströer SE & Co. KGaA was incorporated in 2016 and is based in Cologne, Germany.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Ströer SE & Co. KGaA reported revenue of €2.1B in FY2025 versus €1.6B in FY2021, a compound +6.3%/yr. Reported net income was €126M in FY2025, compounding +0.7%/yr from FY2021.
of which total revenue +9.5 % · buybacks/dilution −0.6 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Advertising Agencies · 195 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $317.76 | $252.45 | −21% |
| Publicis Groupe S.A PUB | €101.65 | €146.36 | +44% |
| Omnicom Group OMC | $86.09 | $99.84 | +16% |
| Focus Media Information Technology Co 002027 | ¥4.97 | ¥5.71 | +15% |
| The Trade Desk, Inc TTD | $13.57 | $29.07 | +114% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.37 | ¥1.44 | −89% |
| JCDecaux SE DEC | €24.00 | €20.99 | −13% |
| WPP plc WPP | $26.87 | $19.05 | −29% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | −85% |
| Magnite, Inc MGNI | $24.53 | $12.18 | −50% |
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