JC Decaux SA (DEC) Fair Value & Analysis
Communication Services · FR · Market cap €4.5B · ISIN FR0000077919
What is JC Decaux SA really worth?
A solid business, but trading 14% above our fair value of €20.99.
Strengths
Risks
For context
Fair value as of: Aug 13, 2026
From 25 valuation models · updated 22 days ago
Share price −2.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (€15.74 to €29.17) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range €10.79 – €24.88 · fair‑value band €15.74 – €29.17 · the €24.02 price screens above the €20.99 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
JC Decaux SA (DEC) currently trades at €24.02, while our model-based Fair Value estimate is €20.99, implying the stock looks roughly 14.4% overvalued today. The Quality Score stands at 57/100 (solid quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of €40.37 per share, and 14 of the 25 models we run sit above the €24.02 price. Bear case: the Asset-Based group reads lowest at €7.05, and 11 of the 25 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, JC Decaux SA generated revenue of €3.7B at a net margin of 7.2%. Revenue declined 1.3% year over year. It earns a return on equity of 13.0%. Net debt stands at €2.7B. Fundamentals as of Aug 13, 2026
Our scenario range runs from €15.74 (bear case) to €29.17 (bull case); at €24.02, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 76% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −21% fair-value upside, at −13%, DEC screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly €0.3941 per share, which is 1.9 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 25 models by family
Widest divergence: DCF Models (€40.37) versus Asset-Based (€7.05). Highest evidence: FCF DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 88
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard.
Full company description
JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment provides advertising services in shopping malls; rents street furniture; and sells and rents equipment, such as automatic public toilets, bikes, etc., as well as provides cleaning, maintenance, and other services. This segment also includes advertising in the public domain on bus shelters, free-standing information panels, kiosks, and multi-service columns. The Transport segment provides advertising services in public transport systems, including airports, metros, buses, trams, and trains. The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; neon-light billboards; and advertising wall wraps. The company was founded in 1964 and is based in Neuilly-sur-Seine, France. JCDecaux SE is a subsidiary of JCDecaux Holding SAS.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
JC Decaux SA reported revenue of €3.7B in FY2025 versus €2.5B in FY2021, a compound +9.9%/yr. Reported net income was €263M in FY2025.
of which total revenue +2.8 % · buybacks/dilution +0.3 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
DEC screens 14% overvalued. Compare with AppLovin Corporation →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- JCDecaux renews its landmark advertising contract with Hamburg for 15 years
- JCDecaux SE (JCDXF) (H1 2026) Earnings Call Highlights: Digital and Programmatic Surge Drive ...
- JCDecaux : Half-Year 2026 results - Strong performance driven by digital
- JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets
Peer Group
Advertising Agencies · 195 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $317.76 | $252.45 | −21% |
| Publicis Groupe S.A PUB | €101.65 | €146.36 | +44% |
| Omnicom Group OMC | $86.09 | $99.84 | +16% |
| Focus Media Information Technology Co 002027 | ¥4.97 | ¥5.71 | +15% |
| The Trade Desk, Inc TTD | $13.57 | $29.07 | +114% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.37 | ¥1.44 | −89% |
| WPP plc WPP | $26.87 | $19.05 | −29% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | −85% |
| Magnite, Inc MGNI | $24.53 | $12.18 | −50% |
| Affle (India) Limited AFFLE | ₹1,711 | ₹591.41 | −65% |
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