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Coca-Cola FEMSA, S.A. (KOFUBL) Fair Value & Analysis

Consumer Defensive · MX · Market cap 392B MXN

CC Coca-Cola FEMSA, S.A. KOFUBL · MX
Price180.76 MXN
Fair Value159.53 MXN
Upside-11.7%
Quality61/100
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Expensive Growth
Thin margins · 7.9% net margin
Moderate debt · generates free cash flow
Mixed vs. peers (7/14)
Moderate moat 60/100
Evidence: High Range 79.77 MXN – 263.70 MXN Share as image

Fair value as of: Aug 13, 2026

From 26 valuation models · updated yesterday

Fair value updated Aug 13, 2026, revised from 196.44 MXN to 159.53 MXN (−18.8%) since Jul 19, 2026. Share price −1.8% over the past month.

A solid business, but screening 12% overvalued on our models.

What matters now

  • The model range is unusually wide (79.77 MXN to 263.70 MXN). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • Our model range runs from 79.77 MXN (bear) to 263.70 MXN (bull), base 159.53 MXN. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 61/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

193.39 MXN 77.36 MXN Fair Value 159.53 MXN Apr 2021 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range 77.36 MXN – 193.39 MXN · fair‑value band 79.77 MXN – 263.70 MXN · the 180.76 MXN price screens above the 159.53 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

Full chart & analysis →

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Analysis

Coca-Cola FEMSA, S.A. (KOFUBL) currently trades at 180.76 MXN, while our model-based Fair Value estimate is 159.53 MXN, implying the stock looks roughly 11.7% overvalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Coca-Cola FEMSA, S.A. generated revenue of 293B MXN at a net margin of 7.9%. Revenue grew 1.1% year over year. It earns a return on equity of 15.8%. Net debt stands at 53.3B MXN. Fundamentals as of Aug 13, 2026

Our scenario range runs from 79.77 MXN (bear case) to 263.70 MXN (bull case); at 180.76 MXN, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 9% below its 52-week high and 27% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -22% fair-value upside, at -12%, KOFUBL screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 19.36 MXN 41.21 MXN 74.38 MXN 80
Residual Income 76.62 MXN 95.07 MXN 221.99 MXN 76
Rev-Margin DCF 84.99 MXN 167.03 MXN 261.40 MXN 74
All 26 models by family
DCF Models
FCF DCF 18.58 MXN 43.25 MXN 83.15 MXN 38
Owner Earnings 58.36 MXN 107.43 MXN 186.82 MXN 31
5Y Revenue Exit 84.99 MXN 169.21 MXN 279.28 MXN 39
5Y EBITDA Exit 142.57 MXN 277.78 MXN 438.55 MXN 41
5Y P/E Exit 98.44 MXN 194.57 MXN 297.06 MXN 38
10Y Revenue Exit 56.98 MXN 129.87 MXN 232.16 MXN 36
10Y EBITDA Exit 99.33 MXN 207.32 MXN 357.47 MXN 37
10Y P/E Exit 70.47 MXN 147.96 MXN 246.16 MXN 35
Earnings-Based
Graham-Dodd 77.18 MXN 249.04 MXN 332.38 MXN 54
Lynch FV 55.38 MXN 79.11 MXN 102.84 MXN 50
PEG = 1.0 55.38 MXN 79.11 MXN 102.84 MXN 46
EPV 140.26 MXN 168.82 MXN 194.22 MXN 59
Dividend Discount
Gordon GGM 72.05 MXN 157.29 MXN 264.64 MXN 70
DDM Multi-Stage 72.05 MXN 123.49 MXN 163.92 MXN 61
Multiples
P/E Multiple 178.77 MXN 238.36 MXN 297.94 MXN 63
P/S Multiple 144.72 MXN 192.95 MXN 241.19 MXN 58
P/B Multiple 144.72 MXN 192.95 MXN 241.19 MXN 55
EV/EBIT 224.88 MXN 307.05 MXN 389.21 MXN 53
EV/EBITDA 231.11 MXN 315.35 MXN 399.59 MXN 54
EV/Revenue 124.21 MXN 186.70 MXN 249.19 MXN 43
Asset-Based
NCAV (Graham) 34.80 MXN 46.63 MXN 69.59 MXN 50
Growth DCF
Growth DCF 19.36 MXN 41.21 MXN 74.38 MXN 80
Rev-Margin DCF 84.99 MXN 167.03 MXN 261.40 MXN 74
Economic Profit
Residual Income 76.62 MXN 95.07 MXN 221.99 MXN 76
ROIC Compounder 153.21 MXN 204.71 MXN 267.63 MXN 72
Growth Earnings
Growth-Adj P/E 149.69 MXN 213.84 MXN 277.99 MXN 68

Widest divergence: Growth Earnings (213.84 MXN) versus Growth DCF (41.21 MXN). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 293B MXN
Revenue growth (YoY) +1.1%
Net margin 7.9%
Return on equity 15.8%
Free cash flow 7.0B MXN FY2025
P/E ratio 20.2 as of Jul 19, 2026
More key figures
Operating margin 12.8%
EPS (TTM) 9.07 MXN
EPS growth (YoY) -15.5%
Net debt 53.3B MXN FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 61/100

Of which business quality 58 · Market factors (momentum, volatility) 64

Profitability 60
Margins and returns on capital today
Quality Growth 49
Are margins and returns improving?
Cashflow 30
Earnings quality: real cash, not paper profit
Fin. Strength 65
Balance sheet, leverage, solvency risk
Investment 73
Disciplined investing over empire-building
Low Volatility 89
Calm price path (market factor)
Momentum 50
Price trend over the last 3–12 months (market factor)
52W Momentum 60
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay.

Full company description

Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay. The company offers sparkling beverages, including colas and flavored sparkling beverages; waters; and other non-carbonated beverages, including tea, sports drinks, energy drinks, fruit-based beverages, juice, coffee, milk, value-added dairy, and plant-based drinks. It also distributes and sells beer products under the Heineken, Estrella Galicia, and Therezópolis brands; alcoholic ready-to-drink beverages, such as Bacardí Coca-Cola and Topo Chico Hard Seltzer; and Monster products. The company sells its products to distributors, retail outlets, wholesale supermarkets, discount and convenience stores, retailers, points-of-sale outlets, restaurants and bars, stadiums, auditoriums, theaters, and home deliveries. Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Coca-Cola FEMSA, S.A. reported revenue of 292B MXN in FY2025 versus 195B MXN in FY2021, a compound +10.6%/yr. Reported net income was 23.8B MXN in FY2025, compounding +11.0%/yr from FY2021.

Growth Quality 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
292B MXN
Latest YoY
+4.3%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.8%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+9.7%
Avg. growth/yr (10Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.7%
Revenue +10.6%/yr
FY21 195B MXN
FY22 227B MXN
FY23 245B MXN
FY24 280B MXN
FY25 292B MXN
Net income +11.0%/yr
FY21 15.7B MXN
FY22 19.0B MXN
FY23 19.5B MXN
FY24 23.7B MXN
FY25 23.8B MXN

KOFUBL screens 12% overvalued. Compare with PepsiCo, Inc →

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Cite: Fair Value Calculator (2026). "Coca-Cola FEMSA, S.A. Fair Value". https://www.fairvalue-calculator.com/stock/KOFUBL

Earlier news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Beverages - Non-Alcoholic · 91 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 61 · Above median
Fair Value upside −12% · Below median
Return on equity (TTM) 16% · Above median
Return on assets 8% · Above median
Net margin (TTM) 8% · Above median
Operating margin (TTM) 13% · Above median
Revenue growth 1% · Below median
Debt / equity 0.50× · Higher than 75% of peers

Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper

P/E (TTM) 20.2× · Pricier than median
P/B 2.68× · Pricier than median
P/S (TTM) 1.34× · Cheaper than median
P/FCF 3.3× · Pricier than median
EV/EBITDA 8.5× · Cheaper than median
PEG 19.98× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 18 · sector 21
FUTURE 6 · sector 46
PAST 63 · sector 50
HEALTH 75 · sector 97
DIVIDEND 0 · sector 47

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
The Coca-Cola Company KO $86.71 $36.57 -58%
PepsiCo, Inc PEP $138.70 $106.91 -23%
Monster Beverage Corporation MNST $45.98 $35.82 -22%
Nongfu Spring Co 9633 HK$42.54 HK$30.90 -27%
Coca-Cola Europacific Partners PLC CCEP €92.10 €70.86 -23%
Keurig Dr Pepper Inc KDP $29.56 $30.99 +5%
Coca-Cola HBC AG EEE €54.20 €46.77 -14%
Arca Continental, S.A. AC 198.23 MXN 242.13 MXN +22%
Varun Beverages Limited VBL ₹438.45 ₹187.49 -57%
Eastroc Beverage (Group) Co 605499 ¥127.90 ¥107.57 -16%

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Frequently asked questions

Is Coca-Cola FEMSA, S.A. (KOFUBL) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of 159.53 MXN versus a price of 180.76 MXN, about −12% (overvalued).
What is the fair value of KOFUBL?
Our model-based fair value for Coca-Cola FEMSA, S.A. is 159.53 MXN (as of Aug 13, 2026), built from audited fundamentals. The current price is 180.76 MXN.
What is the quality score of KOFUBL?
Coca-Cola FEMSA, S.A. has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Coca-Cola FEMSA, S.A. (KOFUBL)?
Coca-Cola FEMSA, S.A. reported trailing-twelve-month revenue of about 293B MXN (latest available figure, as of Aug 13, 2026).
What is the net profit margin of KOFUBL?
The net profit margin of Coca-Cola FEMSA, S.A. is about 7.9%, meaning it keeps roughly 7.9% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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