Issta Lines Ltd (ISTA) Fair Value & Analysis
Consumer Cyclical · Il · Market cap 1.5B ILA · ISIN IL0010810740
What is Issta Lines Ltd really worth?
Below-average quality, trading 49% below our fair value of 188.94 ILA.
Strengths
Risks
Fair value as of: Sep 5, 2026
From 14 valuation models · updated today
Share price +8.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The large discount to fair value meets weak quality (32/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (141.70 ILA). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.
How to read this chart
60‑month range 43.48 ILA – 118.24 ILA · fair‑value band 141.70 ILA – 236.17 ILA · the 97.00 ILA price screens below the 188.94 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 5, 2026.
Analysis
Issta Lines Ltd (ISTA) currently trades at 97.00 ILA, while our model-based Fair Value estimate is 188.94 ILA, implying the stock looks roughly 48.7% undervalued today. The Quality Score stands at 32/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the Growth Earnings group reads highest at a median of 309.97 ILA per share, and 7 of the 13 models we run sit above the 97.00 ILA price. Bear case: the Dividend Discount group reads lowest at 39.09 ILA, and 6 of the 13 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Issta Lines Ltd generated revenue of 566M ILA at a net margin of 31.3%. Revenue declined 21.7% year over year. It earns a return on equity of 11.7%. Net debt stands at 1.9B ILA. Fundamentals as of Sep 5, 2026
Our scenario range runs from 141.70 ILA (bear case) to 236.17 ILA (bull case); at 97.00 ILA, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at −20% fair-value upside, at 95%, ISTA screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly 6.34 ILS per share, which is 3.4 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 14 models by family
Widest divergence: Growth Earnings (309.97 ILA) versus Dividend Discount (39.09 ILA). Highest evidence: Residual Income (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 28 · Market factors (momentum, volatility) 48
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally.
Full company description
Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally. It offers outbound and domestic tourism services, including scheduled flights, charter flights, vacation packages, organized trips, sports, music, and cruises, as well as complementary services, such as hotels, car rentals, visas, and student cards. The company offers its products through its branches in Israel, as well as through call centers and online travel services. The company was formerly known as Issta Lines Ltd. Issta Ltd was founded in 1956 and is based in Tel Aviv-Yafo, Israel.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Issta Lines Ltd reported revenue of 587M ILS in FY2025 versus 89.6M ILS in FY2021, a compound +60.0%/yr. Reported net income was 188M ILS in FY2025, compounding +16.1%/yr from FY2021.
of which total revenue −2.0 % · buybacks/dilution −6.2 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Sep 5, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $202.56 | $152.94 | −24% |
| Airbnb, Inc ABNB | $184.40 | $85.66 | −54% |
| Royal Caribbean Cruises Ltd RCL | $268.74 | $215.19 | −20% |
| Viking Holdings VIK | $85.03 | $43.68 | −49% |
| Carnival Corporation CCL | $24.76 | $31.36 | +27% |
| Expedia Group EXPE | $303.14 | $248.63 | −18% |
| Trip.com Group TCOM | $45.14 | $89.35 | +98% |
| Norwegian Cruise Line Holdings NCLH | $16.14 | $20.28 | +26% |
| Global Business Travel Group GBTG | $9.44 | $5.04 | −47% |
| Travel + Leisure Co TNL | $66.40 | $26.57 | −60% |
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