Entain PLC (ENT) fair value: what the stock is really worth
We calculate from audited financials what Entain PLC is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
Watch it or check another stockalert when fair value or trend changes
Below-average quality, trading 48% below our fair value of £9.73.
As of Aug 21, 2026, the fair value of Entain PLC is £9.73 per share against a price of £5.03, so the fair value sits 93% above the price. A model estimate from reported figures, not an analyst target.
!Mixed Growth (revenue 5y +8.1 %/yr)
!Loss-making · -12.7% net margin
!High debt · generates free cash flow
·4.00% dividend yield
✓Ranks above peers (8/13)
!Narrow moat 25/100
!Evidence only medium, so the estimate is less certain
!Weak on future: 19 out of 100
Evidence: MediumRange £5.96 to £13.51
Fair value as of: Aug 21, 2026
From 15 valuation models · updated 21 days ago
Share price −9.3% over the past month.
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What matters now
The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
The price is below even our cautious bear case (£5.96). The market is more pessimistic than our downside scenario.
A fairly wide model range (£5.96 to £13.51) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 21, 2026.
How to read this chart
60‑month range £4.75 – £21.72 · fair‑value band £5.96 – £13.51 · the £5.03 price screens below the £9.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 21, 2026.
Entain PLC (ENT) currently trades at £5.03, while our model-based Fair Value estimate is £9.73, implying the stock looks roughly 48.3% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of £16.84 per share, and 9 of the 15 models we run sit above the £5.03 price. Bear case: the Earnings-Based group reads lowest at £1.97, and 6 of the 15 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Entain PLC generated revenue of £5.3B at a net margin of −12.7%. Revenue grew 3.7% year over year. It earns a return on equity of −40.6%. Net debt stands at £3.4B. Fundamentals as of Aug 21, 2026
Scenario range: £5.96 (bear) to £13.51 (bull), the price of £5.03 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at −12% fair-value upside, at 93%, ENT screens cheaper than that median.
Fair Value models
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/S ratio0.67TTM
EPS (TTM)£−1.08
Dividend yield4.0%
Net margin−12.7%FY2025
Return on equity−40.6%TTM
Return on assets (EBIT)4.1%avg 5y
More key figures
Profitability
Operating margin12.5%TTM
Growth
Revenue (TTM)£5.3BTTM
Revenue growth (YoY)+3.7%3y avg +7.0%
EPS growth (YoY)−63.8%
Balance sheet & cash flow
Free cash flow550M GBXFY2025
Net debt3.4B GBXFY2025 · ≈ 6.3 yrs of FCF
Figures from reported company fundamentals · as of Aug 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality44/100
Of which business quality 42
· Market factors (momentum, volatility) 27
Profitability17
Margins and returns on capital today
Quality Growth35
Are margins and returns improving?
Cashflow61
Earnings quality: real cash, not paper profit
Fin. Strength7
Balance sheet, leverage, solvency risk
Investment96
Disciplined investing over empire-building
Low Volatility65
Calm price path (market factor)
Momentum17
Price trend over the last 3–12 months (market factor)
52W Momentum0
Distance to the 52-week high (market factor)
Net Issuance68
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally.
Full company description
Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally. It provides online and multi-channel betting under the Ladbrokes name; street and online betting under the Coral name; online sports betting, casino, and gaming under the Eurobet name; scores, sports information, editorial and social content, and sports focused free-to play games under the 365Scores name; sports betting and gaming operator under the SuperSport and BetCity names; online betting under the bwin name; and sports betting, poker, and casino games under the Crystalbet name. The company also offers online casino and sports betting under the Optibet name; online bingo under the Gala Bingo; online bingo under the Foxy Bingo name; sportsbetting and gaming under the Sports Interaction and Vistabet names; games under the Nutz and Laimz names; game under the boost casino name; online gaming under the Borgata Bingo name; bingo and casino under the Foxy Games name; online bingo, sportsbook, casino, and poker under the betboo; and management software solutions for racing and sportsbooks under the Stadium name. In addition, it offers sports betting and iGaming under the BetMGM and Sportingbet names; sports betting under the Ladbrokes Australia, TAB, betcha, and STS names; Gioco Digitale, an online poker platform; Ladbrokes Belgium, a sports betting platform; online casino under the Ninja Casino and PartyCasino names; casino and live casino under the Gala Casino name; online poker under the PartyPoker name; sports under the Neds and Klondaika names; and iGaming platform under the Finnplay name. The company was incorporated in 2004 and is based in Douglas, Isle of Man.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Entain PLC reported revenue of £5.3B in FY2025 versus £3.8B in FY2021, a compound +8.3%/yr. Reported net income was −£667M in FY2025.
Growth Quality 53/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
£5.3B
Latest YoY
+3.3%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.0%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.1%
Avg. revenue growth/yr (20Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+30.0%
EBIT margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
7.7% (2020) → 10.2% (2025)
Value creation/yr ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Entain PLC Fair Value". https://www.fairvalue-calculator.com/stock/ENT
Peer Group
Gambling · 53 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score44 · Bottom 25%
Fair Value upside+84% · Top 25%
Profitability
Return on assets3% · Above median
Net margin (TTM)−13% · Bottom 25%
Operating margin (TTM)12% · Above median
Growth and dividend
Revenue growth4% · Above median
Dividend yield (TTM)4.0% · Above median
Balance sheet
Debt / equity4.10× · Highest 25%
Valuation Multiples vs Gambling median · lower = cheaper
P/B5.35× · Priciest 25%
P/S (TTM)0.91× · Cheaper than median
P/FCF8.7× · Cheaper than median
EV/EBITDA8.6× · Cheaper than median
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Entain PLC deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Implied FCF growth, 10 years+0.0 % per year
Achieved revenue growth, 5 years+8.1 % p.a.
Sector median revenue growth+2.7 %
FCF yield on price17.10 %
Discount rate (WACC) in the models9.7 %
The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE100· sector 26
FUTURE19· sector 10
PAST0· sector 27
HEALTH0· sector 89
DIVIDEND80· sector 50
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Gambling
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As of Aug 21, 2026, our model estimates a fair value of £9.73 versus a price of £5.03, about +93% upside (undervalued).
What is the fair value of ENT?
Our model-based fair value for Entain PLC is £9.73 (as of Aug 21, 2026), built from audited fundamentals. The current price: £5.03.
What is the quality score of ENT?
Entain PLC has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Entain PLC (ENT)?
Our model-based price target is the fair value of £9.73 (as of Aug 21, 2026) from 15 valuation models. Cautious scenario £5.96, optimistic scenario £13.51. It is a calculation from audited fundamentals, not an analyst target.
What is the Entain PLC stock forecast for 2026?
Our models put fair value at £9.73, about +93% upside versus a price of £5.03 (undervalued). Cautious scenario £5.96, optimistic scenario £13.51. The calculation is refreshed regularly with new filings.
What is the revenue of Entain PLC (ENT)?
Entain PLC reported trailing-twelve-month revenue of about £5.3B (latest available figure, as of Aug 21, 2026).
What is the net profit margin of ENT?
The net profit margin of Entain PLC is about −12.7%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does Entain PLC pay a dividend?
Entain PLC currently shows a dividend yield of about 4.00% relative to its recent price (as of Aug 21, 2026).
What growth is priced into Entain PLC (ENT)?
For today's price to be fair in a discounted-cash-flow model, Entain PLC would have to grow free cash flow by +0.0 % per year for ten years (discount rate 9.7 %, then 2 % perpetual growth). Over the last 5 years revenue grew +8.1 % per year. As of Aug 21, 2026.
What discount rate (WACC) does the fair value of ENT use?
Our models discount Entain PLC at 9.7 %: a base by market capitalisation, damped by beta 0.77, country premium for United Kingdom. The same rate applies in all 26 models.
What is the intrinsic value of Entain PLC (ENT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Entain PLC it is £9.73 per share (as of Aug 21, 2026), against a price of £5.03. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Entain PLC stock overvalued or undervalued in 2026?
As of Aug 21, 2026, ENT trades below its calculated fair value: price £5.03, fair value £9.73, a gap of about +93% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ENT?
No. The price is what the market pays today (£5.03); the fair value is what the company's own numbers justify (£9.73). For Entain PLC the two are £4.70 per share apart. That gap is exactly why we show both numbers side by side.
How much is Entain PLC worth?
The market values Entain PLC at about 3.5B GBX (market capitalisation, as of Aug 21, 2026). Per share that is £5.03; our models calculate a fair value of £9.73 per share.
What do the bullish and bearish scenarios say about ENT?
Our models span a range for Entain PLC: cautious scenario £5.96, base £9.73, optimistic £13.51 per share (as of Aug 21, 2026, price £5.03). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Entain PLC (ENT)?
Balance-sheet figures for Entain PLC (as of Aug 21, 2026): return on equity −40.6%, debt of 4.10 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
Which stocks are comparable to Entain PLC?
From the same area (Consumer Cyclical) we also value Flutter Entertainment plc, Evolution AB, The Lottery Corporation, Rush Street Interactive, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Entain PLC stock attractive at the current price?
The data as of Aug 21, 2026: price £5.03, calculated fair value £9.73 (+93%), Quality Score 44/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ENT calculated?
We run Entain PLC through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £9.73, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 32.6 % above its aggregate fair value. Entain PLC currently trades 93 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on <a href="/is-it-worth-investing-now/">is it worth investing now</a>.
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