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Entain PLC (ENT) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 3.5B GBX · ISIN IM00B5VQMV65

What is Entain PLC really worth?

EP Entain PLC ENT · LSE
Price£5.28
Fair Value£9.73
Upside+84.4%
Quality44/100

Below-average quality, trading 46% below our fair value of £9.73.

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Strengths

Ranks above peers (8/13)

Risks

!Mixed Growth (revenue 5y +8.1 %/yr)
!Loss-making · -12.7% net margin
!High debt · generates free cash flow
!Narrow moat 25/100
!Evidence only medium, so the estimate is less certain
!Weak on future: 19 out of 100

For context

·3.81% dividend yield
Evidence: Medium Range £5.96 – £13.51

Fair value as of: Aug 21, 2026

From 15 valuation models · updated 15 days ago

Share price −1.7% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
  • The price is below even our cautious bear case (£5.96). The market is more pessimistic than our downside scenario.
  • A fairly wide model range (£5.96 to £13.51) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

£21.72 £4.75 Fair Value £9.73 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 21, 2026.

How to read this chart

60‑month range £4.75 – £21.72 · fair‑value band £5.96 – £13.51 · the £5.28 price screens below the £9.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 21, 2026.

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Analysis

Entain PLC (ENT) currently trades at £5.28, while our model-based Fair Value estimate is £9.73, implying the stock looks roughly 45.8% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of £16.84 per share, and 9 of the 15 models we run sit above the £5.28 price. Bear case: the Earnings-Based group reads lowest at £1.97, and 6 of the 15 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, Entain PLC generated revenue of £5.3B at a net margin of −12.7%. Revenue grew 3.7% year over year. It earns a return on equity of −40.6%. Net debt stands at £3.4B. Fundamentals as of Aug 21, 2026

Our scenario range runs from £5.96 (bear case) to £13.51 (bull case); at £5.28, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at −10% fair-value upside, at 84%, ENT screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF £8.83 £16.21 £39.21 73
Growth DCF £8.00 £18.24 £38.28 72
EPV £1.04 £1.97 £2.77 71
All 15 models by family
DCF Models
FCF DCF £8.83 £16.21 £39.21 73
5Y Revenue Exit £4.54 £10.81 £23.89 66
5Y EBITDA Exit £11.00 £23.87 £49.13 70
10Y Revenue Exit £5.67 £16.84 £23.52 65
10Y EBITDA Exit £10.58 £30.44 £65.36 62
Earnings-Based
EPV £1.04 £1.97 £2.77 71
Dividend Discount
Gordon GGM £1.68 £3.34 £5.06 67
DDM Multi-Stage £1.68 £2.89 £3.52 67
Multiples
EV/EBIT £6.50 £10.27 £14.05 64
EV/EBITDA £11.31 £16.69 £22.08 66
EV/Revenue £2.07 £5.03 £7.99 50
Asset-Based
NCAV (Graham) £0.7000 £0.9300 £1.39 54
Growth DCF
Growth DCF £8.00 £18.24 £38.28 72
Rev-Margin DCF £4.96 £13.07 £28.99 66
Economic Profit
ROIC Compounder £1.04 £2.78 £4.87 67

Widest divergence: DCF Models (£16.84) versus Asset-Based (£0.9300). Highest evidence: FCF DCF (73).

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Key figures & financial health

P/S ratio 0.67 TTM
EPS (TTM) £−1.08
Dividend yield 3.8%
Net margin −12.7% FY2025
Return on equity −40.6% TTM
Return on assets (EBIT) 4.1% avg 5y
More key figures
Profitability
Operating margin 12.5% TTM
Growth
Revenue (TTM) £5.3B TTM
Revenue growth (YoY) +3.7% 3y avg +7.0%
EPS growth (YoY) −63.8%
Balance sheet & cash flow
Free cash flow 550M GBX FY2025
Net debt 3.4B GBX FY2025 · ≈ 6.3 yrs of FCF

Figures from reported company fundamentals · as of Aug 21, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 44/100

Of which business quality 42 · Market factors (momentum, volatility) 30

Profitability 17
Margins and returns on capital today
Quality Growth 35
Are margins and returns improving?
Cashflow 61
Earnings quality: real cash, not paper profit
Fin. Strength 7
Balance sheet, leverage, solvency risk
Investment 96
Disciplined investing over empire-building
Low Volatility 65
Calm price path (market factor)
Momentum 23
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 68
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally.

Full company description

Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally. It provides online and multi-channel betting under the Ladbrokes name; street and online betting under the Coral name; online sports betting, casino, and gaming under the Eurobet name; scores, sports information, editorial and social content, and sports focused free-to play games under the 365Scores name; sports betting and gaming operator under the SuperSport and BetCity names; online betting under the bwin name; and sports betting, poker, and casino games under the Crystalbet name. The company also offers online casino and sports betting under the Optibet name; online bingo under the Gala Bingo; online bingo under the Foxy Bingo name; sportsbetting and gaming under the Sports Interaction and Vistabet names; games under the Nutz and Laimz names; game under the boost casino name; online gaming under the Borgata Bingo name; bingo and casino under the Foxy Games name; online bingo, sportsbook, casino, and poker under the betboo; and management software solutions for racing and sportsbooks under the Stadium name. In addition, it offers sports betting and iGaming under the BetMGM and Sportingbet names; sports betting under the Ladbrokes Australia, TAB, betcha, and STS names; Gioco Digitale, an online poker platform; Ladbrokes Belgium, a sports betting platform; online casino under the Ninja Casino and PartyCasino names; casino and live casino under the Gala Casino name; online poker under the PartyPoker name; sports under the Neds and Klondaika names; and iGaming platform under the Finnplay name. The company was incorporated in 2004 and is based in Douglas, Isle of Man.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Entain PLC reported revenue of £5.3B in FY2025 versus £3.8B in FY2021, a compound +8.3%/yr. Reported net income was −£667M in FY2025.

Growth Quality 53/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
£5.3B
Latest YoY
+3.3%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.0%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.1%
Avg. revenue growth/yr (20Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+30.0%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue +8.3%/yr
FY21 £3.8B
FY22 £4.3B
FY23 £4.8B
FY24 £5.1B
FY25 £5.3B
Net income
FY21 £249M
FY22 £24.2M
FY23 −£929M
FY24 −£453M
FY25 −£667M

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Cite: Fair Value Calculator (2026). "Entain PLC Fair Value". https://www.fairvalue-calculator.com/stock/ENT

Peer Group

Gambling · 54 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 44 · Bottom 25%
Fair Value upside +84% · Top 25%
Return on assets 3% · Above median
Net margin (TTM) −13% · Bottom 25%
Operating margin (TTM) 12% · Above median
Revenue growth 4% · Above median
Dividend yield (TTM) 3.8% · Above median
Debt / equity 4.10× · Higher than 75% of peers

Valuation Multiples vs Gambling median · lower = cheaper

P/B 5.36× · Pricier than 75% of peers
P/S (TTM) 0.91× · Cheaper than median
P/FCF 8.7× · Cheaper than median
EV/EBITDA 8.7× · Cheaper than median

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE100 · sector 27
FUTURE19 · sector 9
PAST0 · sector 26
HEALTH0 · sector 89
DIVIDEND76 · sector 50

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Gambling

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Frequently asked questions

Is Entain PLC (ENT) overvalued or undervalued?
As of Aug 21, 2026, our model estimates a fair value of £9.73 versus a price of £5.28, about +84% upside (undervalued).
What is the fair value of ENT?
Our model-based fair value for Entain PLC is £9.73 (as of Aug 21, 2026), built from audited fundamentals. The current price: £5.28.
What is the quality score of ENT?
Entain PLC has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Entain PLC (ENT)?
Entain PLC reported trailing-twelve-month revenue of about £5.3B (latest available figure, as of Aug 21, 2026).
What is the net profit margin of ENT?
The net profit margin of Entain PLC is about −12.7%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does Entain PLC pay a dividend?
Entain PLC currently shows a dividend yield of about 3.81% relative to its recent price (as of Aug 21, 2026).
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