Entain PLC (ENT) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 3.5B GBX · ISIN IM00B5VQMV65
What is Entain PLC really worth?
Below-average quality, trading 46% below our fair value of £9.73.
Strengths
Risks
For context
Fair value as of: Aug 21, 2026
From 15 valuation models · updated 15 days ago
Share price −1.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (£5.96). The market is more pessimistic than our downside scenario.
- A fairly wide model range (£5.96 to £13.51) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 21, 2026.
How to read this chart
60‑month range £4.75 – £21.72 · fair‑value band £5.96 – £13.51 · the £5.28 price screens below the £9.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 21, 2026.
Analysis
Entain PLC (ENT) currently trades at £5.28, while our model-based Fair Value estimate is £9.73, implying the stock looks roughly 45.8% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of £16.84 per share, and 9 of the 15 models we run sit above the £5.28 price. Bear case: the Earnings-Based group reads lowest at £1.97, and 6 of the 15 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Entain PLC generated revenue of £5.3B at a net margin of −12.7%. Revenue grew 3.7% year over year. It earns a return on equity of −40.6%. Net debt stands at £3.4B. Fundamentals as of Aug 21, 2026
Our scenario range runs from £5.96 (bear case) to £13.51 (bull case); at £5.28, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at −10% fair-value upside, at 84%, ENT screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 15 models by family
Widest divergence: DCF Models (£16.84) versus Asset-Based (£0.9300). Highest evidence: FCF DCF (73).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 30
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally.
Full company description
Entain Plc operates as a sports-betting and gaming company in the United Kingdom, Ireland, Italy, rest of Europe, Australia, New Zealand, and internationally. It provides online and multi-channel betting under the Ladbrokes name; street and online betting under the Coral name; online sports betting, casino, and gaming under the Eurobet name; scores, sports information, editorial and social content, and sports focused free-to play games under the 365Scores name; sports betting and gaming operator under the SuperSport and BetCity names; online betting under the bwin name; and sports betting, poker, and casino games under the Crystalbet name. The company also offers online casino and sports betting under the Optibet name; online bingo under the Gala Bingo; online bingo under the Foxy Bingo name; sportsbetting and gaming under the Sports Interaction and Vistabet names; games under the Nutz and Laimz names; game under the boost casino name; online gaming under the Borgata Bingo name; bingo and casino under the Foxy Games name; online bingo, sportsbook, casino, and poker under the betboo; and management software solutions for racing and sportsbooks under the Stadium name. In addition, it offers sports betting and iGaming under the BetMGM and Sportingbet names; sports betting under the Ladbrokes Australia, TAB, betcha, and STS names; Gioco Digitale, an online poker platform; Ladbrokes Belgium, a sports betting platform; online casino under the Ninja Casino and PartyCasino names; casino and live casino under the Gala Casino name; online poker under the PartyPoker name; sports under the Neds and Klondaika names; and iGaming platform under the Finnplay name. The company was incorporated in 2004 and is based in Douglas, Isle of Man.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Entain PLC reported revenue of £5.3B in FY2025 versus £3.8B in FY2021, a compound +8.3%/yr. Reported net income was −£667M in FY2025.
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Peer Group
Gambling · 54 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Gambling median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate (as of Aug 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Flutter Entertainment plc FLUT | $98.08 | $88.33 | −10% |
| Evolution AB EVO | kr 832.60 | kr 982.64 | +18% |
| The Lottery Corporation TLC | A$5.36 | A$2.99 | −44% |
| Rush Street Interactive, Inc RSI | $26.05 | $3.10 | −88% |
| Super Group SGHC | $13.95 | $9.39 | −33% |
| Light & Wonder, Inc LNWO | $89.75 | $77.19 | −14% |
| Lottomatica Group LTMC | €25.59 | €16.45 | −36% |
| Churchill Downs Incorporated CHDN | $86.65 | $88.74 | +2% |
| FDJ United FDJ | €22.33 | €20.97 | −6% |
| Brightstar Lottery PLC BRSL | $11.31 | $17.61 | +56% |
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