Dollar General Corporation (DG) Fair Value & Analysis
Consumer Defensive · US · Market cap $27.7B · ISIN US2566771059
What is Dollar General Corporation really worth?
Dollar General Corporation
DG · US
A solid business, but trading 13% above our fair value of $116.55.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 26 valuation models · updated 17 days ago
Share price +3.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range ($77.55 to $153.69) leaves room in how you read the outcome.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range $66.31 – $242.09 · fair‑value band $77.55 – $153.69 · the $131.26 price screens above the $116.55 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Dollar General Corporation (DG) currently trades at $131.26, while our model-based Fair Value estimate is $116.55, implying the stock looks roughly 12.6% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector. Bull case: the DCF Models group reads highest at a median of $166.83 per share, and 13 of the 26 models we run sit above the $131.26 price. Bear case: the Asset-Based group reads lowest at $25.85, and 13 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Dollar General Corporation generated revenue of $43.1B at a net margin of 3.6%. Revenue grew 3.4% year over year. It earns a return on equity of 18.9%. Net debt stands at $14.6B. Fundamentals as of Aug 19, 2026
Our scenario range runs from $77.55 (bear case) to $153.69 (bull case); at $131.26, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 39% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −43% fair-value upside, at −11%, DG screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2026 figures, and about 7 months have passed since. In that time the company retained roughly $2.79 per share, which is 2.4 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models ($166.83) versus Asset-Based ($25.85). Highest evidence: FCF DCF (77).
Notify me when DG reaches fair value
Put DG on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Free, no payment details. Unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 62
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States.
Full company description
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Dollar General Corporation reported revenue of $42.7B in FY2026 versus $34.2B in FY2022, a compound +5.7%/yr. Reported net income was $1.5B in FY2026, compounding −10.9%/yr from FY2022.
of which total revenue +8.0 % · buybacks/dilution +3.3 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
DG screens 13% overvalued. Compare with Walmart Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Dollar General Corporation Scheduled to Participate in the Goldman Sachs 33rd Annual Global Retailing Conference
- Zacks.com featured highlights include Dollar General, Envista, Match and The Allstate
Peer Group
Discount Stores · 24 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Discount Stores median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Discount Stores stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Walmart Inc WMT | $103.09 | $47.80 | −54% |
| Costco Wholesale Corporation COST | $934.66 | $383.51 | −59% |
| Target Corporation TGT | $163.18 | $116.90 | −28% |
| Dollarama Inc DOL | C$192.85 | C$92.38 | −52% |
| Avenue Supermarts Limited DMART | ₹3,827 | ₹921.40 | −76% |
| Dollar Tree, Inc DLTR | $128.26 | $125.92 | −2% |
| 540376 540376 | ₹4,054 | ₹1,542 | −62% |
| BJ's Wholesale Club Holdings BJ | $93.19 | $80.26 | −14% |
| Pepco Group PCO | 43.20 PLN | 54.81 PLN | +27% |
| PriceSmart, Inc PSMT | $173.72 | $98.60 | −43% |
Compare Dollar General Corporation with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Defensive stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Dollar General Corporation (DG) overvalued or undervalued?
What is the fair value of DG?
What is the quality score of DG?
What is the revenue of Dollar General Corporation (DG)?
What is the net profit margin of DG?
Does Dollar General Corporation pay a dividend?
Watch Dollar General Corporation in the live analysis
One click puts Dollar General Corporation on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.