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Data-driven stock valuation

Trip.com Group Ltd (9961) fair value: what the stock is really worth

As of Oct 22, 2026: fair value (intrinsic value) of Trip.com Group Ltd stock HK$683, price HK$306, upside +123.0%, quality 69 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · HK · Based in Singapore · ISIN KYG9066F1019

TC Trip.com Group Ltd logo Broad data Oct 22, 2026

Trip.com Group Ltd

9961 · HK

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

The stock costs 55% less than our calculation considers fair.

Fair value HK$683.20 · Strongly undervalued (+123.0%)
Quality 69/100
Highly profitable · 36.9% net margin (TTM)
Low debt
Generates free cash flow
Ranks above peers (10/15)
Broad data
Mixed Growth (revenue 5y +27.8 %/yr in CNY)
Moderate moat 58/100 · thin data
Insider activity 40/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$609.00 HK$125.57 Fair Value HK$683.20 Jun 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 22, 2026.

How to read this chart

60‑month range HK$125.57 – HK$609.00 · fair‑value band HK$424.24 – HK$1,302 · the HK$306.40 price screens below the HK$683.20 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 22, 2026.

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Company profile

Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours, in-destination, corporate travel management, and other travel-related services in China and internationally.

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It acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services.

The company also provides travelers bundled packaged-tour products, such as group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services.

In addition, it offers integrated transportation and accommodation services; ticket, activity, insurance, visa, and tour guide services; and user support, supplier management, and customer relationship management services; and in-destination products and services. Further, the company provides Trip.

Biz, a digital first, full-service, corporate travel management business which provides technology-enabled solutions for organizations managing business travel.

Additionally, it offers online advertising and financial services, such as marketing planning and travel media services; Omni-Channel Touchpoints for Users; and Open Platform for Ecosystem Partners. It operates under the Ctrip, Qunar, Trip.com, Travix, Travelfusion, and Skyscanner brand names.

The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.

Stock analysis

Trip.com Group Ltd (9961) currently trades at HK$306.40, while our model-based Fair Value estimate is HK$683.20, implying the stock looks roughly 55.2% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of HK$2,119 per share, and 19 of the 26 models we run sit above the HK$306.40 price.

Bear case: the Economic Profit group reads lowest at HK$255.27, and 7 of the 26 models stay below the price. Data coverage for this calculation is high.

Scenario range: HK$424.24 (bear) to HK$1,302 (bull), the price of HK$306.40 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Trip.com Group Ltd reported revenue of 62.4B CNY in FY2025 versus 20.0B CNY in FY2021, a compound +32.9%/yr. Reported net income was 33.3B CNY in FY2025.

Key figures

Market cap HK$194B (≈ $24.7B) Large · P/E ratio 8.1 · P/S ratio 2.57 · EPS (TTM) HK$45.53 · Dividend yield 0.8% · Net margin 36.9% · Return on equity 15.7% · Return on assets (EBIT) 3.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 58 out of 100 (low confidence).

What moves the price

Analysts expect earnings well below the last reported figure (earnings in transition, for example expiring patents or contracts); a fair value that looks fair on trailing earnings may then be too optimistic.

The share trades about 50% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 123%, 9961 screens cheaper than that median.

Fair Value models

Bear HK$424.24 Fair Value HK$683.20 Bull HK$1,302
Price HK$306.40 · Upside +123.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (HK$36.80 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF HK$471.17 HK$683.20 HK$1,338 77
Growth DCF HK$446.19 HK$738.31 HK$1,302 76
EPV HK$230.01 HK$255.27 HK$276.90 74
All 26 models by family
DCF Models
FCF DCF HK$471.17 HK$683.20 HK$1,338 77
Owner Earnings HK$828.08 HK$1,733 HK$3,528 71
5Y Revenue Exit HK$260.46 HK$359.48 HK$563.11 72
5Y EBITDA Exit HK$390.53 HK$622.37 HK$1,076 73
5Y P/E Exit HK$931.17 HK$2,146 HK$3,827 67
10Y Revenue Exit HK$323.87 HK$531.40 HK$632.30 68
10Y EBITDA Exit HK$419.64 HK$801.56 HK$1,451 65
10Y P/E Exit HK$800.49 HK$1,924 HK$3,827 59
Earnings-Based
Graham-Dodd HK$422.27 HK$2,945 HK$4,133 63
Lynch FV HK$1,151 HK$1,645 HK$2,138 61
PEG = 1.0 HK$1,151 HK$1,645 HK$2,138 57
EPV HK$230.01 HK$255.27 HK$276.90 74
Dividend Discount
Gordon GGM HK$22.76 HK$44.38 HK$65.73 67
DDM Multi-Stage HK$22.76 HK$38.82 HK$46.97 67
Multiples
P/E Multiple HK$1,025 HK$1,366 HK$1,708 63
P/S Multiple HK$104.76 HK$139.68 HK$174.60 58
P/B Multiple HK$535.54 HK$714.05 HK$892.56 55
EV/EBIT HK$424.24 HK$556.63 HK$689.02 66
EV/EBITDA HK$310.24 HK$404.62 HK$499.01 67
EV/Revenue HK$124.86 HK$166.77 HK$208.67 54
Asset-Based
NCAV (Graham) HK$30.31 HK$45.92 HK$57.41 54
Growth DCF
Growth DCF HK$446.19 HK$738.31 HK$1,302 76
Rev-Margin DCF HK$263.52 HK$402.46 HK$665.96 71
Economic Profit
Residual Income HK$384.72 HK$557.12 HK$1,080 71
ROIC Compounder HK$230.01 HK$255.27 HK$276.90 72
Growth Earnings
Growth-Adj P/E HK$1,483 HK$2,119 HK$2,755 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 69/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 57
How much profit the company makes from its sales and capital
Quality Growth 62
Are margins and returns getting better?
Cashflow 67
Do the profits arrive as real cash?
Financial strength 74
Debt, balance sheet and risk of trouble
Investment 55
Does it invest with discipline instead of growing at any price?
Low Volatility 72
How calm the share price moves, does not count
Momentum 13
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 2
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 91/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+46.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.8%
Start year 2020 (pandemic). Over 10 years: +19.1% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+44.4%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
≈ +8.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+7.5%
Dividend (yield on the price)0.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.32.1% vs 29.1%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−8% → 25%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Rate on operating basis: 2025 sits 223% above its own trend.

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−5.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −7.1% a year for the price and +5.7% for the forecasts.
Forecast 2026 (sales)+6.7%
Forecast 2027 (sales)+9.1%
Projected 2028 (sales)+8.2%
Projected 2029 (sales)+7.3%
Projected 2030 (sales)+6.4%

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Recent news

News mood ⓘNews mood, the average tone of recent news (89 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Positive
Recent news coverage is more positive than average.
Note from the team Oct 20, 2026
The company absorbed a large one-time antitrust fine in the second quarter that swung results to a loss, even as revenue grew. Domestic travel has slowed under macro and competitive pressures, yet inbound bookings show strong momentum. Our models see the stock as undervalued. Will international expansion more than compensate for the regulatory burden, or will scrutiny continue to constrain performance?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 87 stocks

Beats the industry median on 10/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 69 · Top 25%
Fair Value upside +118.4% · Top 25%
Profitability
Return on equity (12 months) 15.7% · Above median
Return on assets 12.5% · Top 25%
Net margin (12 months) 36.9% · Top 25%
Operating margin (12 months) −9.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 5.5% · Above median
Dividend yield (12 months) 0.8% · Bottom 25%
Balance sheet
Debt / equity 0.07× · Below median

Valuation Multiplesvs Travel Services median · lower = cheaper

P/E (12 months) 8.1× · Cheapest 25%
P/B 0.98× · Cheapest 25%
P/S (12 months) 2.57× · Pricier than median
Price / free cash flow 12.4× · Cheaper than median
EV/EBITDA 11.7× · Pricier than median
PEG 2.33× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 52
FUTURE (revenue growth)28 · sector 18
PAST (return on equity)63 · sector 36
HEALTH (low debt)97 · sector 94
DIVIDEND (yield)17 · sector 41

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Carnival Corporation CCL $27.30 $37.36 +37% vs 9961
Norwegian Cruise Line Holdings NCLH $15.59 $20.28 +30% vs 9961
Booking Holdings BKNG $163.92 $192.97 +18% vs 9961
Airbnb, Inc ABNB $173.69 $191.06 +10% vs 9961
Viking Holdings VIK $86.70 $95.37 +10% vs 9961
Expedia Group EXPE $285.64 $314.20 +10% vs 9961
MakeMyTrip Limited MMYT $44.73 $34.50 −23% vs 9961
Royal Caribbean Cruises Ltd RCL $288.45 $206.35 −28% vs 9961
Travel + Leisure Co TNL $64.59 $36.63 −43% vs 9961
Global Business Travel Group GBTG $9.50 $5.23 −45% vs 9961

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Trip.com Group Ltd · Fair Value
HK$683.20 +55%Fair Value
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Cite: Fair Value Calculator (2026). "Trip.com Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/9961

Frequently asked questions

Is Trip.com Group Ltd (9961) overvalued or undervalued?
As of Oct 22, 2026, our model estimates a fair value of HK$683.20 versus a price of HK$306.40, about +123% upside (undervalued).
What is the fair value of 9961?
Our model-based fair value for Trip.com Group Ltd is HK$683.20 (as of Oct 22, 2026), built from audited fundamentals. The current price: HK$306.40.
What is the quality score of 9961?
Trip.com Group Ltd has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Trip.com Group Ltd (9961)?
Our model-based price target is the fair value of HK$683.20 (as of Oct 22, 2026) from 26 valuation models. Cautious scenario HK$424.24, optimistic scenario HK$1,302. It is a calculation from audited fundamentals, not an analyst target.
What is the Trip.com Group Ltd stock forecast for 2026?
Our models put fair value at HK$683.20, about +123% upside versus a price of HK$306.40 (undervalued). Cautious scenario HK$424.24, optimistic scenario HK$1,302. The calculation is refreshed regularly with new filings.
What is the revenue of Trip.com Group Ltd (9961)?
Trip.com Group Ltd reported trailing-twelve-month revenue of about 65.6B CNY (latest available figure, as of Oct 22, 2026).
Does Trip.com Group Ltd pay a dividend?
Trip.com Group Ltd currently shows a dividend yield of 0.85% relative to its recent price (as of Oct 22, 2026).
What growth is priced into Trip.com Group Ltd (9961)?
For today's price to be fair in a discounted-cash-flow model, Trip.com Group Ltd would have to grow free cash flow by -5.6 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.8 % per year. As of Oct 22, 2026.
What discount rate (WACC) does the fair value of 9961 use?
Our models discount Trip.com Group Ltd at 9.8 %: a base by market capitalisation (large), country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Trip.com Group Ltd that is -5.6 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Trip.com Group Ltd (9961) delivered so far?
Over the past 5 years revenue at Trip.com Group Ltd grew +27.8 % a year. The price currently implies -5.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Trip.com Group Ltd (9961) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into Trip.com Group Ltd (-5.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Trip.com Group Ltd (9961)?
The free-cash-flow yield on the price is 8.24 %: that much free cash flow Trip.com Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Trip.com Group Ltd (9961)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Trip.com Group Ltd it is HK$683.20 per share (as of Oct 22, 2026), against a price of HK$306.40. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Trip.com Group Ltd stock overvalued or undervalued in 2026?
As of Oct 22, 2026, 9961 trades below its calculated fair value: price HK$306.40, fair value HK$683.20, a gap of about +123% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9961?
No. The price is what the market pays today (HK$306.40); the fair value is what the company's own numbers justify (HK$683.20). For Trip.com Group Ltd the two are HK$376.80 per share apart. That gap is exactly why we show both numbers side by side.
How much is Trip.com Group Ltd worth?
The market values Trip.com Group Ltd at about HK$194B (market capitalisation, as of Oct 22, 2026). Per share that is HK$306.40; our models calculate a fair value of HK$683.20 per share.
What do the bullish and bearish scenarios say about 9961?
Our models span a range for Trip.com Group Ltd: cautious scenario HK$424.24, base HK$683.20, optimistic HK$1,302 per share (as of Oct 22, 2026, price HK$306.40). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9961?
Trip.com Group Ltd trades at a price-to-earnings ratio of 8.1 (as of Oct 22, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$683.20 is built from several models across several years. Other multiples: PEG 2.3, P/B 1.0, P/S 2.6, EV/EBITDA 11.7.
What is the PEG ratio of 9961?
The PEG ratio of Trip.com Group Ltd is 2.33 (P/E divided by earnings growth, as of Oct 22, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Trip.com Group Ltd (9961)?
Balance-sheet figures for Trip.com Group Ltd (as of Oct 22, 2026): return on equity 15.7%, debt of 0.07 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is 9961 from its 52-week high?
Trip.com Group Ltd trades at HK$306.40, about 50% below its 52-week high of HK$609.00 and 4% above the low of HK$296.00 (as of Oct 22, 2026). Distance from the high says nothing about value: that is what the fair value of HK$683.20 is for.
Which stocks are comparable to Trip.com Group Ltd?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Trip.com Group Ltd stock attractive at the current price?
The data as of Oct 22, 2026: price HK$306.40, calculated fair value HK$683.20 (+123%), Quality Score 69/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9961 calculated?
We run Trip.com Group Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$683.20, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.6 % above its aggregate fair value. Trip.com Group Ltd currently trades 55 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Trip.com Group Ltd (9961)?
The closing price on Oct 22, 2026 was HK$306.40. Our model-based fair value is HK$683.20, about +123% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Trip.com Group Ltd right now?
The price is below even our cautious bear case (HK$424.24). The market is more pessimistic than our downside scenario. The model range is unusually wide (HK$424.24 to HK$1,302). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Trip.com Group Ltd

How large is the market capitalisation of Trip.com Group Ltd (9961)?
The market capitalisation of Trip.com Group Ltd is HK$194B (≈ $24.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Trip.com Group Ltd (9961)?
The price-to-sales ratio of Trip.com Group Ltd is 2.57 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Trip.com Group Ltd (9961)?
Earnings per share at Trip.com Group Ltd are HK$45.53 (price ÷ EPS = P/E 8.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Trip.com Group Ltd (9961)?
The dividend yield of Trip.com Group Ltd is 0.8% (payout 5.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Trip.com Group Ltd (9961)?
The net margin of Trip.com Group Ltd is 36.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Trip.com Group Ltd (9961)?
The return on equity (ROE) of Trip.com Group Ltd is 15.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Trip.com Group Ltd (9961)?
On an EBIT basis the return on assets of Trip.com Group Ltd is 3.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Trip.com Group Ltd (9961)?
The operating margin of Trip.com Group Ltd is −9.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Trip.com Group Ltd (9961)?
Revenue at Trip.com Group Ltd is growing +5.5% versus a year earlier (3y avg +46.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Trip.com Group Ltd (9961)?
Earnings per share at Trip.com Group Ltd are growing −39.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Trip.com Group Ltd (9961) hold?
Trip.com Group Ltd holds more cash than debt, 14.5B CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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