Tongcheng Travel Holdings (0780) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$28.2B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from HK$25.74 to HK$25.77 (+0.1%) since Aug 5, 2026. Share price +9.9% over the past month.
A solid business, screening 93% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$19.33). The market is more pessimistic than our downside scenario.
- Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$8.96 – HK$24.83 · fair‑value band HK$19.33 – HK$32.21 · the HK$13.37 price screens below the HK$25.77 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Tongcheng Travel Holdings (0780) currently trades at HK$13.37, while our model-based Fair Value estimate is HK$25.77, implying the stock looks roughly 92.7% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Tongcheng Travel Holdings generated revenue of HK$20.0B at a net margin of 12.4%. Revenue grew 14.4% year over year. It earns a return on equity of 11.1%. The balance sheet holds a net cash position of HK$1.5B. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$19.33 (bear case) to HK$32.21 (bull case); at HK$13.37, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 15% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -28% fair-value upside, at 93%, 0780 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (HK$44.75) versus Dividend Discount (HK$2.59). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Tongcheng Travel Holdings Limited, an investment holding company, provides travel related services in the People's Republic of China. The company operates through Core Online Travel Agency (Core OTA) and Tourism segments.
Full company description
Tongcheng Travel Holdings Limited, an investment holding company, provides travel related services in the People's Republic of China. The company operates through Core Online Travel Agency (Core OTA) and Tourism segments. The company offers accommodation reservation services, transportation ticketing services, online advertising services, and hotel management services. It also provides tourism related services comprising offline travel agency related services and operations of tourist and scenic spot areas, as well as platform services for hotel businesses. In addition, the company offers tourist attraction tickets; and various ancillary value-added travel products and services. It offers its services through its online platforms, mobile apps, and websites. The company was formerly known as Tongcheng-Elong Holdings Limited and changed its name to Tongcheng Travel Holdings Limited in November 2021. Tongcheng Travel Holdings Limited was founded in 1999 and is headquartered in Suzhou, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Tongcheng Travel Holdings reported revenue of HK$19.4B in FY2025 versus HK$7.5B in FY2021, a compound +26.7%/yr. Reported net income was HK$2.4B in FY2025, compounding +34.6%/yr from FY2021.
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Peer Group
Travel Services · 91 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $212.26 | $152.94 | -28% |
| Airbnb, Inc ABNB | $180.10 | $85.66 | -52% |
| Royal Caribbean Cruises Ltd RCL | $307.15 | $215.19 | -30% |
| Viking Holdings VIK | $104.19 | $43.68 | -58% |
| Carnival Corporation CCL | $27.67 | $31.36 | +13% |
| Expedia Group EXPE | $325.57 | $248.63 | -24% |
| Trip.com Group TCOM | $45.58 | $89.04 | +95% |
| Norwegian Cruise Line Holdings NCLH | $18.92 | $20.28 | +7% |
| Global Business Travel Group GBTG | $9.44 | $5.04 | -47% |
| Travel + Leisure Co TNL | $74.68 | $26.57 | -64% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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