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STOCK COMPARISON

Apple vs Samsung Electronics Co: Fair Value & Quality

Both stocks run through our valuation models. Here is how Apple (AAPL) and Samsung Electronics Co (005930) compare, as of Aug 14, 2026.

As of Aug 14, 2026, Fair Value Calculator sees Samsung Electronics Co as the less overvalued of the two: Apple trades at $305 versus a fair value of $172 (-44%), while Samsung Electronics Co trades at KRW 274,500 versus KRW 163,160 (-41%).
Apple
AAPL · USD · Information Technology
-44%
upside to fair value
overvalued
Price$305
Fair Value$172
Quality82/100
Samsung Electronics Co
005930.KO · KRW · Information Technology
-41%
upside to fair value
overvalued
PriceKRW 274,500
Fair ValueKRW 163,160
Quality70/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

AppleSamsung Electronics Co
Valuation
37.8×P/E (TTM)—
10.24×P/S (TTM)—
29.2×EV/EBITDA—
2.56×PEG0.18×
0.3%Dividend yield0.6%
$1.04Dividend per shareKRW 1,488
Profitability
27%Net margin21%
32%Operating margin43%
141%Return on equity19%
26%Return on assets10%
Growth
17%Revenue growth (YoY)69%
1.8%Avg. growth/yr (3Y)3.3%
8.7%Avg. growth/yr (5Y)7.1%
Balance & size
1.06×Debt / equity0.01×
$4.6TMarket cap$1.2T
healthyGrowth qualityhealthy

Samsung Electronics Co leads: 4 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Appleof which business quality 79 · market factors 67 Samsung Electronics Coof which business quality 67 · market factors 63
ProfitabilityMargins and returns on capital today
97
48
Quality GrowthAre margins and returns improving?
68
68
CashflowEarnings quality: real cash, not paper profit
77
60
Fin. StrengthBalance sheet, leverage, solvency risk
57
86
InvestmentDisciplined investing over empire-building
75
49
Low VolatilityCalm price path (market factor)
66
12
MomentumPrice trend over the last 3–12 months (market factor)
61
84
52W MomentumDistance to the 52-week high (market factor)
78
84
Net IssuanceBuybacks instead of dilution
100
92

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Apple

DCF Models$197
Earnings-Based$98.15
Dividend Discount$20.06
Multiples$152
Asset-Based$3.36
Growth DCF$159
Economic Profit$87.59
Growth Earnings$178

26 of 26 models see the stock below the current price.

Samsung Electronics Co

DCF ModelsKRW 164,639
Earnings-BasedKRW 72,540
Dividend DiscountKRW 32,330
MultiplesKRW 160,812
Asset-BasedKRW 49,320
Growth DCFKRW 119,306
Economic ProfitKRW 87,714
Growth EarningsKRW 188,865

24 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Apple
Bear $102Fair Value $172Bull $231
$305 = current price (white tick)
Samsung Electronics Co
Bear KRW 99,591Fair Value KRW 163,160Bull KRW 232,887
KRW 274,500 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Apple · Information Technology

Quality score82 · Top 25%
Fair value upside-44% · below median

Samsung Electronics Co · Information Technology

Quality score70 · Top 25%
Fair value upside-41% · below median

Bottom line

As of Aug 14, 2026, Fair Value Calculator sees Samsung Electronics Co as the less overvalued of the two: Apple trades at $305 versus a fair value of $172 (-44%), while Samsung Electronics Co trades at KRW 274,500 versus KRW 163,160 (-41%).

Apple has the higher quality score (82/100).

See the full analysis →
Apple · Samsung Electronics Co

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.