EN DE
STOCK COMPARISON

Amazon.com vs Toyota Motor Corporation: Fair Value & Quality

Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and Toyota Motor Corporation (TM) compare, as of Aug 14, 2026.

As of Aug 14, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Amazon.com trades at $265 versus a fair value of $128 (-52%), while Toyota Motor Corporation trades at $189 versus $248 (+31%).
Amazon.com
AMZN · USD · Consumer Discretionary
-52%
upside to fair value
overvalued
Price$265
Fair Value$128
Quality54/100
Toyota Motor Corporation
TM · USD · Consumer Discretionary
+31%
upside to fair value
undervalued
Price$189
Fair Value$248
Quality46/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Amazon.comToyota Motor Corporation
Valuation
29.3×P/E (TTM)10.5×
3.55×P/S (TTM)—
6.42×P/B—
16.8×EV/EBITDA—
1.41×PEG1.54×
—Dividend yield3.5%
—Dividend per share$95.00
Profitability
12%Net margin8%
13%Operating margin5%
24%Return on equity10%
7%Return on assets2%
Growth
17%Revenue growth (YoY)2%
11.7%Avg. growth/yr (3Y)10.9%
13.2%Avg. growth/yr (5Y)13.2%
Balance & size
0.16×Debt / equity0.64×
$2.6TMarket cap$213B
expensiveGrowth qualityexpensive

Amazon.com leads: 8 to 1 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Amazon.comof which business quality 55 · market factors 56 Toyota Motor Corporationof which business quality 45 · market factors 47
ProfitabilityMargins and returns on capital today
65
33
Quality GrowthAre margins and returns improving?
52
29
CashflowEarnings quality: real cash, not paper profit
44
33
Fin. StrengthBalance sheet, leverage, solvency risk
80
49
InvestmentDisciplined investing over empire-building
3
43
Low VolatilityCalm price path (market factor)
42
87
MomentumPrice trend over the last 3–12 months (market factor)
58
30
52W MomentumDistance to the 52-week high (market factor)
70
32
Net IssuanceBuybacks instead of dilution
66
92

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Amazon.com

DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239

23 of 24 models see the stock below the current price.

Toyota Motor Corporation

DCF Models$248
Earnings-Based$168
Multiples$434
Asset-Based$189
Growth DCF$206
Economic Profit$200
Growth Earnings$534

6 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Amazon.com
Bear $69.09Fair Value $128Bull $209
$265 = current price (white tick)
Toyota Motor Corporation
Bear $196Fair Value $248Bull $429
$189 = current price (white tick)

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-52% · bottom 25%

Toyota Motor Corporation · Consumer Discretionary

Quality score46 · below median
Fair value upside+31% · above median

Bottom line

As of Aug 14, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Amazon.com trades at $265 versus a fair value of $128 (-52%), while Toyota Motor Corporation trades at $189 versus $248 (+31%).

Amazon.com has the higher quality score (54/100).

See the full analysis →
Amazon.com · Toyota Motor Corporation

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Related to Amazon.com

Amazon.com vs PDD HoldingsAmazon.com vs Sony GroupTesla vs Toyota Motor CorporationTesla vs PDD Holdings

Related to Toyota Motor Corporation

Home Depot vs Toyota Motor CorporationTesla vs Sony GroupHome Depot vs PDD HoldingsHome Depot vs Sony Group
Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.