Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and Sony Group (SONY) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Amazon.com trades at $265 versus a fair value of $128 (-52%), while Sony Group trades at $23.61 versus $28.74 (+22%).
Amazon.com
AMZN · USD · Consumer Discretionary
-52%
upside to fair value
overvalued
Price$265
Fair Value$128
Quality54/100
Sony Group
SONY · USD · Consumer Discretionary
+22%
upside to fair value
undervalued
Price$23.61
Fair Value$28.74
Quality65/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amazon.comSony Group
Valuation
29.3×P/E (TTM)19.7×
3.55×P/S (TTM)0.01×
6.42×P/B—
16.8×EV/EBITDA—
1.41×PEG1.94×
—Dividend yield0.8%
—Dividend per share$25.00
Profitability
12%Net margin-3%
13%Operating margin11%
24%Return on equity12%
7%Return on assets4%
Growth
17%Revenue growth (YoY)8%
11.7%Avg. growth/yr (3Y)6.4%
13.2%Avg. growth/yr (5Y)8.0%
Balance & size
0.16×Debt / equity0.10×
$2.6TMarket cap$122B
expensiveGrowth qualitymixed
Amazon.com leads: 8 to 3 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Amazon.comof which business quality 55 · market factors 56Sony Groupof which business quality 63 · market factors 45
ProfitabilityMargins and returns on capital today
65
25
Quality GrowthAre margins and returns improving?
52
60
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
3
85
Low VolatilityCalm price path (market factor)
42
74
MomentumPrice trend over the last 3–12 months (market factor)
58
34
52W MomentumDistance to the 52-week high (market factor)
70
31
Net IssuanceBuybacks instead of dilution
66
96
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
Sony Group
DCF Models$25.92
Earnings-Based$17.25
Multiples$34.88
Asset-Based$6.17
Growth DCF$25.65
Economic Profit$18.71
8 of 14 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Amazon.com
Bear $69.09Fair Value $128Bull $209
$265 = current price (white tick)
Sony Group
Bear $20.15Fair Value $28.74Bull $41.06
$23.61 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amazon.com · Consumer Discretionary
Quality score54 · above median
Fair value upside-52% · bottom 25%
Sony Group · Consumer Discretionary
Quality score65 · Top 25%
Fair value upside+22% · above median
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Amazon.com trades at $265 versus a fair value of $128 (-52%), while Sony Group trades at $23.61 versus $28.74 (+22%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
