Sony Group Corp (SONY) fair value: what the stock is really worth
As of Oct 14, 2026: fair value of Sony Group Corp $30.19, price $24.36, upside +23.9%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 14, 2026.
How to read this chart
60‑month range $11.95 – $30.18 · fair‑value band $21.19 – $40.46 · the $24.36 price screens below the $30.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 14, 2026.
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Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
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The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices.
It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products.
In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility.
Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors.
Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones.
The company has a strategic partnership with TCL Electronics Holdings Limited. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquart
Stock analysis
Sony Group Corp (SONY) currently trades at $24.36, while our model-based Fair Value estimate is $30.19, implying the stock looks roughly 19.3% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $33.52 per share, and 6 of the 16 models we run sit above the $24.36 price.
Bear case: the Asset-Based group reads lowest at $5.93, and 10 of the 16 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $21.19 (bear) to $40.46 (bull), the price of $24.36 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sony Group Corp reported revenue of ¥13.2T in FY2026 versus ¥9.9T in FY2022, a compound +7.5%/yr. Reported net income was −¥347B in FY2026.
Key figures
Market cap $146B · P/E ratio 20.6 · EPS (TTM) $1.18 · Dividend yield 0.7% · Net margin −2.6% · Return on equity 13.2% · Return on assets (EBIT) 5.2% · Operating margin 16.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 26% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −30% fair-value upside, at 24%, SONY screens cheaper than that median.
Fair Value models
Bear$21.19Fair Value $30.19Bull$40.46
Price $24.36 · Upside +23.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.5541 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.72/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Start year 2021 (pandemic). Over 10 years: +5.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.6% (2021) → 12.4% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+0.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about −1.8% a year for the price and −2.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
AI conclusion: Mixed financial metrics with positive cash flow represent the main strength while negative net income and recent losses that reduce durability form the main weak point.
Main risk: A slower pace in traditional electronics innovation would hit demand and performance in the consumer electronics segment.
Sony is moving away from big hardware trade shows like CES toward a sharper focus on games, music and film while still rolling out new audio tools for creators. Our models see the stock as undervalued. Will the shift to higher-margin entertainment content outweigh any slower pace in traditional electronics innovation, or the other way around?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 116 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+23.9% · Above median
Profitability
Return on equity (12 months)13.2% · Top 25%
Return on assets−2.2% · Bottom 25%
Net margin (12 months)−1.8% · Below median
Operating margin (12 months)16.7% · Top 25%
Growth and dividend
Revenue growth8.2% · Above median
Dividend yield (12 months)0.7% · Bottom 25%
Balance sheet
Debt / equity0.10× · Above median
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sony Group Corp Fair Value". https://www.fairvalue-calculator.com/stock/SONY
Frequently asked questions
Is Sony Group Corp (SONY) overvalued or undervalued?
As of Oct 14, 2026, our model estimates a fair value of $30.19 versus a price of $24.36, about +24% upside (undervalued).
What is the fair value of SONY?
Our model-based fair value for Sony Group Corp is $30.19 (as of Oct 14, 2026), built from audited fundamentals. The current price: $24.36.
What is the quality score of SONY?
Sony Group Corp has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Group Corp (SONY)?
Our model-based price target is the fair value of $30.19 (as of Oct 14, 2026) from 16 valuation models. Cautious scenario $21.19, optimistic scenario $40.46. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Group Corp stock forecast for 2026?
Our models put fair value at $30.19, about +24% upside versus a price of $24.36 (undervalued). Cautious scenario $21.19, optimistic scenario $40.46. The calculation is refreshed regularly with new filings.
What is the revenue of Sony Group Corp (SONY)?
Sony Group Corp reported trailing-twelve-month revenue of about ¥12.7T (latest available figure, as of Oct 14, 2026).
Does Sony Group Corp pay a dividend?
Sony Group Corp currently shows a dividend yield of about 0.68% relative to its recent price (as of Oct 14, 2026).
What growth is priced into Sony Group Corp (SONY)?
For today's price to be fair in a discounted-cash-flow model, Sony Group Corp would have to grow free cash flow by +0.3 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.0 % per year. As of Oct 14, 2026.
What discount rate (WACC) does the fair value of SONY use?
Our models discount Sony Group Corp at 8.7 %: a base by market capitalisation (large), damped by beta 0.76, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sony Group Corp that is +0.3 % per year a year over ten years, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has Sony Group Corp (SONY) delivered so far?
Over the past 5 years revenue at Sony Group Corp grew +8.0 % a year. The price currently implies +0.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sony Group Corp (SONY) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into Sony Group Corp (+0.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sony Group Corp (SONY)?
The free-cash-flow yield on the price is 6.86 %: that much free cash flow Sony Group Corp produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sony Group Corp (SONY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Group Corp it is $30.19 per share (as of Oct 14, 2026), against a price of $24.36. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Sony Group Corp stock overvalued or undervalued in 2026?
As of Oct 14, 2026, SONY trades below its calculated fair value: price $24.36, fair value $30.19, a gap of about +24% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SONY?
No. The price is what the market pays today ($24.36); the fair value is what the company's own numbers justify ($30.19). For Sony Group Corp the two are $5.83 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Group Corp worth?
The market values Sony Group Corp at about $146B (market capitalisation, as of Oct 14, 2026). Per share that is $24.36; our models calculate a fair value of $30.19 per share.
What do the bullish and bearish scenarios say about SONY?
Our models span a range for Sony Group Corp: cautious scenario $21.19, base $30.19, optimistic $40.46 per share (as of Oct 14, 2026, price $24.36). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SONY?
Sony Group Corp trades at a price-to-earnings ratio of 20.6 (as of Oct 14, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $30.19 is built from several models across several years. Other multiples: PEG 1.5, P/S 0.0.
What is the PEG ratio of SONY?
The PEG ratio of Sony Group Corp is 1.54 (P/E divided by earnings growth, as of Oct 14, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Sony Group Corp (SONY)?
Balance-sheet figures for Sony Group Corp (as of Oct 14, 2026): return on equity 13.2%, debt of 0.10 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is SONY from its 52-week high?
Sony Group Corp trades at $24.36, about 19% below its 52-week high of $30.18 and 26% above the low of $19.32 (as of Oct 14, 2026). Distance from the high says nothing about value: that is what the fair value of $30.19 is for.
Which stocks are comparable to Sony Group Corp?
From the same area (Technology) we also value Samsung Electronics Co, Xiaomi Corporation, LG Electronics Inc, Huaqin Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Group Corp stock attractive at the current price?
The data as of Oct 14, 2026: price $24.36, calculated fair value $30.19 (+24%), Quality Score 65/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SONY calculated?
We run Sony Group Corp through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $30.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Sony Group Corp currently trades 19 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sony Group Corp (SONY)?
The closing price on Oct 14, 2026 was $24.36. Our model-based fair value is $30.19, about +24% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sony Group Corp right now?
Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($21.19 to $40.46) leaves room in how you read the outcome.
Where does the earnings growth of Sony Group Corp (SONY) come from?
Earnings per share at Sony Group Corp grew +33.2 % a year from 2016 to 2026. Broken into its drivers: revenue per share +7.0 %, EBIT margin +13.3 %, tax rate +5.6 %, residual (interest, one-offs) +4.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Sony Group Corp
How large is the market capitalisation of Sony Group Corp (SONY)?
The market capitalisation of Sony Group Corp is $146B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Sony Group Corp (SONY)?
Earnings per share at Sony Group Corp are $1.18 (price ÷ EPS = P/E 20.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sony Group Corp (SONY)?
The dividend yield of Sony Group Corp is 0.7% (payout 14.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sony Group Corp (SONY)?
The net margin of Sony Group Corp is −2.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sony Group Corp (SONY)?
The return on equity (ROE) of Sony Group Corp is 13.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sony Group Corp (SONY)?
On an EBIT basis the return on assets of Sony Group Corp is 5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sony Group Corp (SONY)?
The operating margin of Sony Group Corp is 16.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sony Group Corp (SONY)?
Revenue at Sony Group Corp is growing +8.2% versus a year earlier (3y avg +6.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sony Group Corp (SONY)?
Earnings per share at Sony Group Corp are growing +47.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Sony Group Corp (SONY) hold?
Sony Group Corp holds more cash than debt, ¥542B net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Oct 14, 2026