Sony Group Corp (SONY) Fair Value & Analysis
Technology · US · Market cap $122B · ISIN US8356993076
What is Sony Group Corp really worth?
Sony Group Corp
SONY · US
A solid business, trading 12% below our fair value of $28.28.
Strengths
Risks
For context
Fair value as of: Aug 29, 2026
From 16 valuation models · updated 7 days ago
Fair value updated Aug 29, 2026, revised from $28.74 to $28.28 (−1.6%) since Aug 23, 2026. Share price +11.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range ($19.83 to $40.41) leaves room in how you read the outcome.
- The price sits in the lower half of our model range, the side with the larger margin of safety.
- Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range $11.95 – $30.18 · fair‑value band $19.83 – $40.41 · the $24.96 price screens below the $28.28 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 29, 2026.
Analysis
Sony Group Corp (SONY) currently trades at $24.96, while our model-based Fair Value estimate is $28.28, implying the stock looks roughly 11.7% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Technology sector. Bull case: the Multiples group reads highest at a median of $34.32 per share, and 6 of the 16 models we run sit above the $24.96 price. Bear case: the Asset-Based group reads lowest at $6.07, and 10 of the 16 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Sony Group Corp generated revenue of $12.5T at a net margin of −2.6%. Revenue grew 15.4% year over year. It earns a return on equity of 12.4%. The balance sheet holds a net cash position of $542B. Fundamentals as of Aug 29, 2026
Our scenario range runs from $19.83 (bear case) to $40.41 (bull case); at $24.96, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 18% below its 52-week high and 27% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at −34% fair-value upside, at 13%, SONY screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 16 models by family
Widest divergence: Multiples ($34.32) versus Dividend Discount ($2.15). Highest evidence: FCF DCF (81).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 53
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
Full company description
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company has a strategic partnership with TCL Electronics Holdings Limited. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquart
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Sony Group Corp reported revenue of ¥13.2T in FY2026 versus ¥9.9T in FY2022, a compound +7.5%/yr. Reported net income was −¥347B in FY2026.
of which total revenue +6.5 % · buybacks/dilution +0.5 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Sony Group (SONY) and Taiwan Semiconductor (TSM) Are Betting $4.7 Billion on the “Eyes” of AI Machines
- Sony and VITEC Join Forces to Transform IPTV and Digital Signage
- Here's How Much You'd Have If You Invested $1000 in Sony a Decade Ago
- Sony Electronics and VITEC collaborate to deliver integrated IPTV and digital signage solution on BRAVIA® Professional Displays
Peer Group
Consumer Electronics · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Samsung Electronics Co 005930 | 257,000 KRW | 163,160 KRW | −37% |
| Xiaomi Corporation 81810 | HK$24.16 | HK$38.03 | +57% |
| LG Electronics Inc 066570 | 201,500 KRW | 98,149 KRW | −51% |
| Sharetronic Data Technology Co 300857 | ¥254.49 | ¥35.52 | −86% |
| Huaqin Co 603296 | ¥78.49 | ¥39.69 | −49% |
| Goertek Inc 002241 | ¥22.11 | ¥21.02 | −5% |
| LG Corp 003550 | 113,700 KRW | 89,984 KRW | −21% |
| Shenzhen Transsion Holdings 688036 | ¥58.89 | ¥56.82 | −4% |
| Dixon Technologies (India) Limited DIXON | ₹14,495 | ₹4,022 | −72% |
| Anker Innovations Limited 300866 | ¥118.42 | ¥78.13 | −34% |
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