Planet Fitness Inc (PLNT) Fair Value & Analysis
Consumer Cyclical · US · Market cap $4.1B · ISIN US72703H1014
What is Planet Fitness Inc really worth?
Planet Fitness Inc
PLNT · US
A solid business, currently priced close to our fair value of $52.62.
Strengths
Risks
Fair value as of: Aug 30, 2026
From 22 valuation models · updated 6 days ago
Share price −8.0% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The model range is unusually wide ($18.83 to $76.15). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.
How to read this chart
60‑month range $44.01 – $113.55 · fair‑value band $18.83 – $76.15 · the $51.50 price screens below the $52.62 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 30, 2026.
Analysis
Planet Fitness Inc (PLNT) currently trades at $51.50, while our model-based Fair Value estimate is $52.62, implying the stock looks roughly 2.1% fairly valued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Growth Earnings group reads highest at a median of $67.81 per share, and 11 of the 22 models we run sit above the $51.50 price. Bear case: the Growth DCF group reads lowest at $12.10, and 11 of the 22 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Planet Fitness Inc generated revenue of $1.3B at a net margin of 17.8%. Revenue grew 19.7% year over year. Net debt stands at $2.6B. The stock trades on a trailing P/E of 18.5. Fundamentals as of Aug 30, 2026
Our scenario range runs from $18.83 (bear case) to $76.15 (bull case); at $51.50, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 55% below its 52-week high and 39% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at 2%, PLNT screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $1.88 per share, which is 3.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 22 models by family
Widest divergence: Growth Earnings ($67.81) versus Dividend Discount ($0.2900). Highest evidence: EPV (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment.
Full company description
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Planet Fitness Inc reported revenue of $1.3B in FY2025 versus $587M in FY2021, a compound +22.6%/yr. Reported net income was $219M in FY2025, compounding +50.4%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
of which total revenue +15.4 % · buybacks/dilution −8.4 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- How Investors May Respond To Planet Fitness (PLNT) Lawsuits And Paused Black Card Price Strategy
- Planet Fitness (PLNT) Faces A Fresh Valuation Test After Lawsuits And A Failed Marketing Push
- Is Planet Fitness a Buy as Low Valuation Meets Slower Member Growth?
- Can PLNT's Buybacks Sustain Higher EPS Growth Despite Margin Pressure?
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 82020 | HK$65.10 | HK$97.98 | +51% |
| Pop Mart International Group 9992 | HK$158.70 | HK$227.30 | +43% |
| Amer Sports, Inc AS | $33.03 | $16.16 | −51% |
| Hasbro, Inc HAS | $94.10 | $81.97 | −13% |
| Life Time Group LTH | $45.40 | $15.61 | −66% |
| Li Ning Company 82331 | HK$11.62 | HK$11.48 | −1% |
| Acushnet Holdings GOLF | $89.10 | $36.89 | −59% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | −12% |
| Mattel, Inc MAT | $15.26 | $18.93 | +24% |
| Fluidra, S.A FDR | €19.31 | €19.47 | +1% |
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