Hasbro Inc (HAS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $11.5B · ISIN US4180561072
What is Hasbro Inc really worth?
Hasbro Inc
HAS · US
A solid business, but trading 13% above our fair value of $81.97.
Risks
For context
Fair value as of: Sep 2, 2026
From 15 valuation models · updated 2 days ago
Share price +1.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range ($52.72 to $111.77) leaves room in how you read the outcome.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 2, 2026.
How to read this chart
60‑month range $38.76 – $104.36 · fair‑value band $52.72 – $111.77 · the $93.00 price screens above the $81.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 2, 2026.
Analysis
Hasbro Inc (HAS) currently trades at $93.00, while our model-based Fair Value estimate is $81.97, implying the stock looks roughly 13.5% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Multiples group reads highest at a median of $90.18 per share, and 1 of the 15 models we run sit above the $93.00 price. Bear case: the Dividend Discount group reads lowest at $35.80, and 14 of the 15 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Hasbro Inc generated revenue of $4.8B at a net margin of −4.6%. Revenue grew 12.7% year over year. It earns a return on equity of −23.3%. Net debt stands at $2.6B. Fundamentals as of Sep 2, 2026
Our scenario range runs from $52.72 (bear case) to $111.77 (bull case); at $93.00, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 12% below its 52-week high and 48% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at −12%, HAS screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 15 models by family
Widest divergence: Multiples ($90.18) versus Asset-Based ($2.55). Highest evidence: FCF DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 62
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
Full company description
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hasbro Inc reported revenue of $4.7B in FY2025 versus $6.4B in FY2021, a compound −7.5%/yr. Reported net income was −$322M in FY2025.
HAS screens 13% overvalued. Compare with ANTA Sports Products Limited →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Hasbro Stock Gains Nearly 11% in 3 Months: Is More Growth Ahead?
- Hasbro (HAS) Expands Its Upper Deck Partnership, Is The Stock Fully Priced?
- Hasbro (HAS) Stock Looks Reasonable On Earnings While Cash Flow Looks Cheap
- How Upper Deck Trading Card Deal Expands Hasbro’s Franchise Monetization Will Impact Hasbro (HAS) Investors
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Sep 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 82020 | HK$65.10 | HK$97.98 | +51% |
| Pop Mart International Group 9992 | HK$158.70 | HK$227.30 | +43% |
| Amer Sports, Inc AS | $33.03 | $16.16 | −51% |
| Life Time Group LTH | $45.40 | $15.61 | −66% |
| Li Ning Company 82331 | HK$11.62 | HK$11.48 | −1% |
| Acushnet Holdings GOLF | $89.10 | $36.89 | −59% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | −12% |
| Mattel, Inc MAT | $15.26 | $18.93 | +24% |
| Planet Fitness, Inc PLNT | $53.33 | $52.62 | −1% |
| Fluidra, S.A FDR | €19.31 | €19.47 | +1% |
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