Amer Sports, Inc. (AS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $21.2B · ISIN KYG0260P1028
What is Amer Sports, Inc. really worth?
Amer Sports, Inc.
AS · US
A solid business, but trading 108% above our fair value of $13.74.
Strengths
Risks
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 22 days ago
Share price −21.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($17.17). The favourable scenario is already priced in.
- Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range ($9.32 to $17.17) leaves room in how you read the outcome.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
31‑month range $10.47 – $41.96 · fair‑value band $9.32 – $17.17 · the $28.51 price screens above the $13.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Amer Sports, Inc. (AS) currently trades at $28.51, while our model-based Fair Value estimate is $13.74, implying the stock looks roughly 107.6% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of $26.78 per share, and 4 of the 24 models we run sit above the $28.51 price. Bear case: the Asset-Based group reads lowest at $6.68, and 20 of the 24 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Amer Sports, Inc. generated revenue of $7.0B at a net margin of 6.5%. Revenue grew 32.1% year over year. It earns a return on equity of 7.9%. Net debt stands at $1.8B. Fundamentals as of Aug 13, 2026
Our scenario range runs from $9.32 (bear case) to $17.17 (bull case); at $28.51, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 33% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at −52%, AS screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 11 months have passed since. In that time the company retained roughly $0.7452 per share, which is 5.4 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models ($26.78) versus Asset-Based ($6.68). Highest evidence: FCF DCF (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports.
Full company description
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Amer Sports, Inc. reported revenue of $6.6B in FY2025 versus $3.1B in FY2021, a compound +21.0%/yr. Reported net income was $427M in FY2025.
AS screens 108% overvalued. Compare with ANTA Sports Products Limited →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Why Amer Sports (AS) Keeps Beating Its Own Expectations
- Amer Sports (AS) Q2 2026 Earnings Call Transcript
- Amer Sports (AS) Revenue Grew 32% Last Quarter. Can Arc’teryx and Salomon Sustain the Pace?
- Amer Sports' Strong Q2 May Not Be Enough Amid Higher SG&A Outlook, UBS Says
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 42/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 82020 | HK$65.10 | HK$97.98 | +51% |
| Pop Mart International Group 9992 | HK$158.70 | HK$227.30 | +43% |
| Hasbro, Inc HAS | $94.10 | $81.97 | −13% |
| Life Time Group LTH | $45.40 | $15.61 | −66% |
| Li Ning Company 82331 | HK$11.62 | HK$11.48 | −1% |
| Acushnet Holdings GOLF | $89.10 | $36.89 | −59% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | −12% |
| Mattel, Inc MAT | $15.26 | $18.93 | +24% |
| Planet Fitness, Inc PLNT | $53.33 | $52.62 | −1% |
| Fluidra, S.A FDR | €19.31 | €19.47 | +1% |
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