eBay Inc (EBAY) fair value: what the stock is really worth
As of Oct 21, 2026: fair value (intrinsic value) of eBay Inc stock $128, price $123, upside +3.9%, quality 74 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 22, 2026.
How to read this chart
60‑month range $34.26 – $122.91 · fair‑value band $75.24 – $204.68 · the $122.90 price screens below the $127.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 22, 2026.
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eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally.
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Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
Stock analysis
eBay Inc (EBAY) currently trades at $122.90, while our model-based Fair Value estimate is $127.64, so the stock looks roughly fairly valued today (gap 3.7%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $78.73 per share, and 0 of the 26 models we run sit above the $122.90 price.
Bear case: the Dividend Discount group reads lowest at $17.07, and 26 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $75.24 (bear) to $204.68 (bull), the price of $122.90 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
eBay Inc reported revenue of $11.1B in FY2025 versus $10.4B in FY2021, a compound +1.6%/yr. Reported net income was $2.0B in FY2025, compounding −37.8%/yr from FY2021.
Key figures
Market cap $56.2B Large · P/E ratio 25.7 · P/S ratio 4.68 · EPS (TTM) $4.78 · Dividend yield 1.0% · Net margin 18.6% · Return on equity 46.6% · Return on assets (EBIT) 11.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 77 out of 100 (medium confidence).
What moves the price
The share trades at its 52-week high and 56% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 4%, EBAY screens richer than that median.
Fair Value models
Bear$75.24Fair Value $127.64Bull$204.68
Price $122.90 · Upside +3.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($2.89 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.78/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+7.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Start year 2020 (pandemic). Over 10 years: +2.6% a year
Revenue growth 28 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+31.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+9.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.7%
Dividend (yield on the price)1.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−11.0% vs 12.1%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.30% → 21%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+21.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +18.6% a year for the price and +4.7% for the forecasts.
AI conclusion: EBAY maintains moderate platform scale and recommerce momentum yet intense competition across peers limits any durable moat depth.
Main risk: Intense platform competition may prevent added recommerce volume from generating enough higher-margin services to cover rising trust and logistics outlays, hitting profitability.
eBay built its marketplace on consumer-to-consumer trading decades ago, and its 2026 Recommerce Report shows secondhand purchases turning into a monthly habit for far more shoppers amid budget pressures. The company is pushing harder with Depop integration, authentication tools, and managed shipping to scale that activity, but these steps raise spending on trust and logistics. Will the added volume generate enough higher-margin services to outpace those costs?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 98 stocks
Beats the industry median on 6/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score74 · Top 25%
Fair Value upside+3.9% · Below median
Profitability
Return on equity (12 months)46.6% · Top 25%
Return on assets11.5% · Top 25%
Net margin (12 months)18.6% · Top 25%
Operating margin (12 months)21.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)14.8% · Above median
Dividend yield (12 months)1.0% · Below median
Balance sheet
Debt / equity1.30× · Highest 25%
Valuation Multiplesvs Internet Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "eBay Inc Fair Value". https://www.fairvalue-calculator.com/stock/EBAY
Frequently asked questions
Is eBay Inc (EBAY) overvalued or undervalued?
As of Oct 22, 2026, our model estimates a fair value of $127.64 versus a price of $122.90, about +4% upside (fairly valued).
What is the fair value of EBAY?
Our model-based fair value for eBay Inc is $127.64 (as of Oct 22, 2026), built from audited fundamentals. The current price: $122.90.
What is the quality score of EBAY?
eBay Inc has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for eBay Inc (EBAY)?
Our model-based price target is the fair value of $127.64 (as of Oct 22, 2026) from 26 valuation models. Cautious scenario $75.24, optimistic scenario $204.68. It is a calculation from audited fundamentals, not an analyst target.
What is the eBay Inc stock forecast for 2026?
Our models put fair value at $127.64, about +4% upside versus a price of $122.90 (fairly valued). Cautious scenario $75.24, optimistic scenario $204.68. The calculation is refreshed regularly with new filings.
What is the revenue of eBay Inc (EBAY)?
eBay Inc reported trailing-twelve-month revenue of about $12.0B (latest available figure, as of Oct 22, 2026).
Does eBay Inc pay a dividend?
eBay Inc currently shows a dividend yield of 0.98% relative to its recent price (as of Oct 22, 2026).
What growth is priced into eBay Inc (EBAY)?
For today's price to be fair in a discounted-cash-flow model, eBay Inc would have to grow free cash flow by +21.4 % per year for five years (discount rate 10.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.5 % per year. As of Oct 22, 2026.
What discount rate (WACC) does the fair value of EBAY use?
Our models discount eBay Inc at 10.0 %: a base by market capitalisation (large), damped by beta 1.32, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For eBay Inc that is +21.4 % per year a year over ten years, using the same discount rate (10.0 %) and the same formula as our fair value.
How much growth has eBay Inc (EBAY) delivered so far?
Over the past 5 years revenue at eBay Inc grew +4.5 % a year. The price currently implies +21.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of eBay Inc (EBAY) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into eBay Inc (+21.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of eBay Inc (EBAY)?
The free-cash-flow yield on the price is 2.96 %: that much free cash flow eBay Inc produces per unit of market value. When it exceeds the discount rate of our models (10.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of eBay Inc (EBAY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For eBay Inc it is $127.64 per share (as of Oct 22, 2026), against a price of $122.90. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is eBay Inc stock overvalued or undervalued in 2026?
As of Oct 22, 2026, EBAY trades below its calculated fair value: price $122.90, fair value $127.64, a gap of about +4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of EBAY?
No. The price is what the market pays today ($122.90); the fair value is what the company's own numbers justify ($127.64). For eBay Inc the two are $4.74 per share apart. That gap is exactly why we show both numbers side by side.
How much is eBay Inc worth?
The market values eBay Inc at about $56.2B (market capitalisation, as of Oct 22, 2026). Per share that is $122.90; our models calculate a fair value of $127.64 per share.
What do the bullish and bearish scenarios say about EBAY?
Our models span a range for eBay Inc: cautious scenario $75.24, base $127.64, optimistic $204.68 per share (as of Oct 22, 2026, price $122.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of EBAY?
eBay Inc trades at a price-to-earnings ratio of 25.7 (as of Oct 22, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $127.64 is built from several models across several years. Other multiples: PEG 1.6, P/B 12.2, P/S 4.7, EV/EBITDA 19.5.
What is the PEG ratio of EBAY?
The PEG ratio of eBay Inc is 1.56 (P/E divided by earnings growth, as of Oct 22, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of eBay Inc (EBAY)?
Balance-sheet figures for eBay Inc (as of Oct 22, 2026): return on equity 46.6%, debt of 1.30 per unit of equity. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is EBAY from its 52-week high?
eBay Inc trades at $122.90, at its 52-week high of $122.91 and 56% above the low of $78.69 (as of Oct 21, 2026). Distance from the high says nothing about value: that is what the fair value of $127.64 is for.
Which stocks are comparable to eBay Inc?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is eBay Inc stock attractive at the current price?
The data as of Oct 22, 2026: price $122.90, calculated fair value $127.64 (+4%), Quality Score 74/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of EBAY calculated?
We run eBay Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $127.64, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.6 % above its aggregate fair value. eBay Inc currently trades 4 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of eBay Inc (EBAY)?
The closing price on Oct 21, 2026 was $122.90. Our model-based fair value is $127.64, about +4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with eBay Inc right now?
The model range is unusually wide ($75.24 to $204.68). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of eBay Inc (EBAY) come from?
Earnings per share at eBay Inc grew +6.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +12.4 %, EBIT margin −2.6 %, tax rate −2.0 %, residual (interest, one-offs) −0.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of eBay Inc
How large is the market capitalisation of eBay Inc (EBAY)?
The market capitalisation of eBay Inc is $56.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of eBay Inc (EBAY)?
The price-to-sales ratio of eBay Inc is 4.68 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of eBay Inc (EBAY)?
Earnings per share at eBay Inc are $4.78 (price ÷ EPS = P/E 25.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of eBay Inc (EBAY)?
The dividend yield of eBay Inc is 1.0% (payout 25.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of eBay Inc (EBAY)?
The net margin of eBay Inc is 18.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of eBay Inc (EBAY)?
The return on equity (ROE) of eBay Inc is 46.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of eBay Inc (EBAY)?
On an EBIT basis the return on assets of eBay Inc is 11.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of eBay Inc (EBAY)?
The operating margin of eBay Inc is 21.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at eBay Inc (EBAY)?
Revenue at eBay Inc is growing +14.8% versus a year earlier (3y avg +4.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at eBay Inc (EBAY)?
Earnings per share at eBay Inc are growing +55.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does eBay Inc (EBAY) carry?
The net debt of eBay Inc is $5.5B (fiscal year 2025, ≈ 3.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 22, 2026