Coupang LLC (CPNG) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Coupang LLC $4.99, price $13.88, upside -64.1%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $9.35 – $44.54 · fair‑value band $4.78 – $5.28 · the $13.88 price screens above the $4.99 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments.
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Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
Stock analysis
Coupang LLC (CPNG) currently trades at $13.88, while our model-based Fair Value estimate is $4.99, implying the stock looks roughly 178.2% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $12.01 per share, and 1 of the 23 models we run sit above the $13.88 price.
Bear case: the Asset-Based group reads lowest at $1.89, and 22 of the 23 models stay below the price. Evidence for this calculation is medium.
Scenario range: $4.78 (bear) to $5.28 (bull), the price of $13.88 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Coupang LLC reported revenue of $34.5B in FY2025 versus $18.4B in FY2021, a compound +17.0%/yr. Reported net income was $208M in FY2025.
Key figures
Market cap $31.3B · P/S ratio 0.89 · EPS (TTM) $−0.1000 · Net margin 0.6% · Return on equity −4.0% · Return on assets (EBIT) −1.9% · Operating margin −2.9% · Revenue (TTM) $35.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (medium confidence).
What moves the price
The share trades about 58% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −64%, CPNG screens richer than that median.
Fair Value models
Bear $4.78Fair Value $4.99Bull $5.28
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+14.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.6%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.8%
’18
’19
’20
’21
’22
’23
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’25
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−0.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−0.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−4% → 1%
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+22.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+11.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +19.2% a year for the price and +8.5% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 108 stocks
Beats the industry median on 2/12 measures
Overall it trails its industry peers.
Valuation
Quality Score47 · Below median
Fair Value upside−64% · Bottom 25%
Profitability
Return on assets0% · Below median
Net margin (TTM)0% · Below median
Operating margin (TTM)−3% · Bottom 25%
Growth and dividend
Revenue growth8% · Below median
Balance sheet
Debt / equity0.14× · Below median
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/B6.76× · Priciest 25%
P/S (TTM)0.89× · Pricier than median
P/FCF59.9× · Priciest 25%
EV/EBITDA40.0× · Priciest 25%
PEG0.45× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 48
FUTURE (revenue growth)38· sector 55
PAST (return on equity)0· sector 17
HEALTH (low debt)93· sector 92
DIVIDEND (yield)0· sector 37
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Coupang LLC Fair Value". https://www.fairvalue-calculator.com/stock/CPNG
Frequently asked questions
Is Coupang LLC (CPNG) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $4.99 versus a price of $13.88, about −64% upside (overvalued).
What is the fair value of CPNG?
Our model-based fair value for Coupang LLC is $4.99 (as of Sep 24, 2026), built from audited fundamentals. The current price: $13.88.
What is the quality score of CPNG?
Coupang LLC has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coupang LLC (CPNG)?
Our model-based price target is the fair value of $4.99 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario $4.78, optimistic scenario $5.28. It is a calculation from audited fundamentals, not an analyst target.
What is the Coupang LLC stock forecast for 2026?
Our models put fair value at $4.99, about −64% upside versus a price of $13.88 (overvalued). Cautious scenario $4.78, optimistic scenario $5.28. The calculation is refreshed regularly with new filings.
What is the revenue of Coupang LLC (CPNG)?
Coupang LLC reported trailing-twelve-month revenue of about $35.1B (latest available figure, as of Sep 24, 2026).
What growth is priced into Coupang LLC (CPNG)?
For today's price to be fair in a discounted-cash-flow model, Coupang LLC would have to grow free cash flow by +22.1 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +23.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of CPNG use?
Our models discount Coupang LLC at 9.5 %: a base by market capitalisation (large), damped by beta 1.11, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Coupang LLC that is +22.1 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Coupang LLC (CPNG) delivered so far?
Over the past 5 years revenue at Coupang LLC grew +23.6 % a year. The price currently implies +22.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Coupang LLC (CPNG) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Coupang LLC (+22.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Coupang LLC (CPNG)?
The free-cash-flow yield on the price is 2.03 %: that much free cash flow Coupang LLC produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Coupang LLC (CPNG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coupang LLC it is $4.99 per share (as of Sep 24, 2026), against a price of $13.88. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Coupang LLC stock overvalued or undervalued in 2026?
As of Sep 24, 2026, CPNG trades above its calculated fair value: price $13.88, fair value $4.99, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CPNG?
No. The price is what the market pays today ($13.88); the fair value is what the company's own numbers justify ($4.99). For Coupang LLC the two are $8.89 per share apart. That gap is exactly why we show both numbers side by side.
How much is Coupang LLC worth?
The market values Coupang LLC at about $31.3B (market capitalisation, as of Sep 24, 2026). Per share that is $13.88; our models calculate a fair value of $4.99 per share.
What do the bullish and bearish scenarios say about CPNG?
Our models span a range for Coupang LLC: cautious scenario $4.78, base $4.99, optimistic $5.28 per share (as of Sep 24, 2026, price $13.88). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of CPNG?
The PEG ratio of Coupang LLC is 0.45 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Coupang LLC (CPNG)?
Balance-sheet figures for Coupang LLC (as of Sep 24, 2026): return on equity −4.0%, debt of 0.14 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is CPNG from its 52-week high?
Coupang LLC trades at $13.88, about 58% below its 52-week high of $32.83 and at the low of $13.88 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $4.99 is for.
Which stocks are comparable to Coupang LLC?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, DoorDash, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Coupang LLC stock attractive at the current price?
The data as of Sep 24, 2026: price $13.88, calculated fair value $4.99 (−64%), Quality Score 47/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CPNG calculated?
We run Coupang LLC through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $4.99, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Coupang LLC itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coupang LLC (CPNG)?
The closing price on Sep 24, 2026 was $13.88. Our model-based fair value is $4.99, about −64% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coupang LLC right now?
The price sits above even our optimistic bull case ($5.28). The favourable scenario is already priced in. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder. The models converge in a tight band ($4.78 to $5.28), unusually little disagreement for a valuation.
Key figures of Coupang LLC
How large is the market capitalisation of Coupang LLC (CPNG)?
The market capitalisation of Coupang LLC is $31.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Coupang LLC (CPNG)?
The price-to-sales ratio of Coupang LLC is 0.89 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coupang LLC (CPNG)?
Earnings per share at Coupang LLC are $−0.1000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Coupang LLC (CPNG)?
The net margin of Coupang LLC is 0.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coupang LLC (CPNG)?
The return on equity (ROE) of Coupang LLC is −4.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coupang LLC (CPNG)?
On an EBIT basis the return on assets of Coupang LLC is −1.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coupang LLC (CPNG)?
The operating margin of Coupang LLC is −2.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coupang LLC (CPNG)?
Revenue at Coupang LLC is growing +7.5% versus a year earlier (3y avg +18.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coupang LLC (CPNG)?
Earnings per share at Coupang LLC are growing +28.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Coupang LLC (CPNG) hold?
Coupang LLC holds more cash than debt, $1.7B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Sep 24, 2026