Samsung Card Co (029780) Fair Value & Analysis
Financial Services · KR · Market cap 5.0T KRW
Fair value as of: Aug 13, 2026
From 9 valuation models · updated today
Fair value updated Aug 13, 2026, revised from 77,189 KRW to 78,689 KRW (+1.9%) since Jul 17, 2026. Share price −2.0% over the past month.
Below-average quality, screening 68% undervalued on our models.
What matters now
- The price is below even our cautious bear case (59,017 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (46/100) at a price below fair value, the discount is the argument here, not the business quality.
- For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 23,038 KRW – 64,212 KRW · fair‑value band 59,017 KRW – 98,362 KRW · the 46,900 KRW price screens below the 78,689 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Samsung Card Co (029780) currently trades at 46,900 KRW, while our model-based Fair Value estimate is 78,689 KRW, implying the stock looks roughly 67.8% undervalued today. The Quality Score stands at 46/100 (below-average quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Samsung Card Co generated revenue of 3.3T KRW at a net margin of 19.0%. Revenue grew 24.8% year over year. It earns a return on equity of 7.2%. Net debt stands at 19.4T KRW. Fundamentals as of Aug 13, 2026
Our scenario range runs from 59,017 KRW (bear case) to 98,362 KRW (bull case); at 46,900 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 29% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -45% fair-value upside, at 68%, 029780 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 9 models by family
Widest divergence: DCF Models (117,049 KRW) versus Dividend Discount (48,167 KRW). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 38 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Samsung Card Co., Ltd. provides financial services in South Korea. It operates through Credit card, Installment and leasing, and Other operating segment.
Full company description
Samsung Card Co., Ltd. provides financial services in South Korea. It operates through Credit card, Installment and leasing, and Other operating segment. The company offers card payment services, such as credit card, debit card, and pre-paid cards; short-term and long-term card loans; and Installment services for electronics, consumer durables, industrial goods, and automobiles; and auto leasing, flat leasing, and rental services. It is also involved in providing general loan, debt cancellation and debt suspension, SMS notification, fraud protection, and asset-backed securitization services; Insurance sales agents; and services for shopping, travel, and wedding. The company was formerly known as Samsung Credit Card Co., Ltd. and changed its name to Samsung Card Co., Ltd. in July 1995. The company was incorporated in 1983 and is headquartered in Seoul, South Korea. Samsung Card Co., Ltd. is a subsidiary of Samsung Life Insurance Co., Ltd..
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Samsung Card Co reported revenue of 1.7T KRW in FY2025 versus 2.7T KRW in FY2021, a compound −10.2%/yr. Reported net income was 646B KRW in FY2025, compounding +4.1%/yr from FY2021.
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Peer Group
Credit Services · 334 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Visa Inc V | $359.42 | $198.27 | -45% |
| Mastercard Incorporated MA | $561.44 | $221.87 | -60% |
| Bajaj Finance Limited BAJFINANCE | ₹1,094 | ₹397.61 | -64% |
| Shriram Finance Limited SHRIRAMFIN | ₹1,117 | ₹553.83 | -50% |
| Cholamandalam Investment and Finance Company CHOLAFIN | ₹1,918 | ₹796.52 | -58% |
| Tata Capital Limited TATACAP | ₹367.05 | ₹149.40 | -59% |
| Power Finance Corporation PFC | ₹376.50 | ₹615.85 | +64% |
| Muthoot Finance Limited MUTHOOTFIN | ₹2,876 | ₹3,429 | +19% |
| Indian Railway Finance Corporation IRFC | ₹88.35 | ₹69.72 | -21% |
| REC Limited RECLTD | ₹346.00 | ₹692.00 | +100% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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