Guangdong Advertising Group (002400) Fair Value & Analysis
Communication Services · CN · Market cap 12.3B CNY
Fair value as of: Aug 13, 2026
From 17 valuation models · updated yesterday
Share price +15.7% over the past month.
Below-average quality, and screening another 84% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥1.42). The favourable scenario is already priced in.
- Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range ¥3.68 – ¥13.81 · fair‑value band ¥0.8500 – ¥1.42 · the ¥7.16 price screens above the ¥1.14 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Guangdong Advertising Group (002400) currently trades at ¥7.16, while our model-based Fair Value estimate is ¥1.14, implying the stock looks roughly 84.1% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Guangdong Advertising Group generated revenue of 22.2B CNY at a net margin of 0.4%. Revenue grew 22.2% year over year. It earns a return on equity of 2.2%. The balance sheet holds a net cash position of 376M CNY. Fundamentals as of Aug 13, 2026
Our scenario range runs from ¥0.8500 (bear case) to ¥1.42 (bull case); at ¥7.16, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 48% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -13% fair-value upside, at -84%, 002400 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: DCF Models (¥3.55) versus Earnings-Based (¥0.6900). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Guangdong Advertising Group Co.,Ltd operates as an advertising and marketing company in China and internationally. It engages in media agency, digital marketing, brand management, media publishing, and public relations activities. It is also involved in e-commerce and overseas marketing business.
Full company description
Guangdong Advertising Group Co.,Ltd operates as an advertising and marketing company in China and internationally. It engages in media agency, digital marketing, brand management, media publishing, and public relations activities. It is also involved in e-commerce and overseas marketing business. In addition, the company operates cloud computing, as well as offers big data products and marketing solutions. The company was formerly known as Guangdong Advertising Co., Ltd. and changed its name to Guangdong Advertising Group Co.,Ltd in June 2015. Guangdong Advertising Group Co.,Ltd was founded in 1979 and is headquartered in Guangzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Guangdong Advertising Group reported revenue of ¥21.4B in FY2025 versus ¥13.0B in FY2021, a compound +13.2%/yr. Reported net income was ¥90.0M in FY2025, compounding −16.4%/yr from FY2021.
of which total revenue +10.3 pp · buybacks/dilution −2.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
002400 screens 84% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $303.76 | $252.45 | -17% |
| Publicis Groupe S.A PUB | €99.98 | €146.36 | +46% |
| Omnicom Group OMC | $85.51 | $99.84 | +17% |
| Focus Media Information Technology Co 002027 | ¥5.29 | ¥5.71 | +8% |
| The Trade Desk, Inc TTD | $13.49 | $29.07 | +115% |
| JCDecaux SE DEC | €24.00 | €20.99 | -13% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | -85% |
| Mobvista Inc 1860 | HK$11.04 | HK$6.43 | -42% |
| Affle 3i Limited AFFLE | ₹1,643 | ₹611.48 | -63% |
| Zhewen Interactive Group 600986 | ¥8.24 | ¥1.47 | -82% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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