Booking Holdings vs Airbnb Inc: Fair Value & Quality
Both stocks run through our valuation models. Here is how Booking Holdings (BKNG) and Airbnb Inc (ABNB) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Booking Holdings trades at $213 versus a fair value of $153 (-28%), while Airbnb Inc trades at $185 versus $85.66 (-54%).
Booking Holdings
BKNG · USD · Consumer Discretionary
-28%
upside to fair value
overvalued
Price$213
Fair Value$153
Quality88/100
Airbnb Inc
ABNB · USD · Consumer Discretionary
-54%
upside to fair value
overvalued
Price$185
Fair Value$85.66
Quality78/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Booking HoldingsAirbnb Inc
Valuation
24.1×P/E (TTM)36.6×
5.12×P/S (TTM)6.98×
—P/B10.76×
13.6×EV/EBITDA31.9×
0.75×PEG1.37×
0.9%Dividend yield—
$1.58Dividend per share—
Profitability
22%Net margin20%
25%Operating margin3%
226%Return on equity32%
22%Return on assets6%
Growth
16%Revenue growth (YoY)18%
16.3%Avg. growth/yr (3Y)13.4%
31.7%Avg. growth/yr (5Y)29.4%
Balance & size
—Debt / equity0.24×
$142BMarket cap$88B
healthyGrowth qualityhealthy
Booking Holdings leads: 10 to 1 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Booking Holdingsof which business quality 84 · market factors 57Airbnb Incof which business quality 79 · market factors 80
ProfitabilityMargins and returns on capital today
87
75
Quality GrowthAre margins and returns improving?
43
44
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
92
58
Low VolatilityCalm price path (market factor)
55
55
MomentumPrice trend over the last 3–12 months (market factor)
59
88
52W MomentumDistance to the 52-week high (market factor)
56
96
Net IssuanceBuybacks instead of dilution
100
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Booking Holdings
DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187
14 of 23 models see the stock below the current price.
Airbnb Inc
DCF Models$199
Earnings-Based$107
Dividend Discount$0.47
Multiples$82.15
Asset-Based$13.14
Growth DCF$226
Economic Profit$77.06
Growth Earnings$156
19 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Booking Holdings
Bear $114Fair Value $153Bull $192
$213 = current price (white tick)
Airbnb Inc
Bear $66.93Fair Value $85.66Bull $202
$185 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Booking Holdings · Consumer Discretionary
Quality score88 · Top 25%
Fair value upside-28% · below median
Airbnb Inc · Consumer Discretionary
Quality score78 · Top 25%
Fair value upside-54% · bottom 25%
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Booking Holdings trades at $213 versus a fair value of $153 (-28%), while Airbnb Inc trades at $185 versus $85.66 (-54%).
Booking Holdings has the higher quality score (88/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
