Rollins Inc (ROL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $21.4B · ISIN US7757111049
What is Rollins Inc really worth?
Rollins Inc
ROL · US
A strong business, but trading 69% above our fair value of $21.11.
Strengths
Risks
For context
Fair value as of: Aug 29, 2026
From 24 valuation models · updated 7 days ago
Share price −5.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A high-quality business (quality 75/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case ($26.97). The favourable scenario is already priced in.
- A fairly wide model range ($14.89 to $26.97) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range $27.34 – $65.18 · fair‑value band $14.89 – $26.97 · the $35.71 price screens above the $21.11 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 29, 2026.
Analysis
Rollins Inc (ROL) currently trades at $35.71, while our model-based Fair Value estimate is $21.11, implying the stock looks roughly 69.1% overvalued today. The Quality Score stands at 75/100 (high quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of $22.93 per share, and 0 of the 24 models we run sit above the $35.71 price. Bear case: the Earnings-Based group reads lowest at $7.85, and 24 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Rollins Inc generated revenue of $3.8B at a net margin of 13.8%. Revenue grew 10.2% year over year. It earns a return on equity of 38.7%. Net debt stands at $938M. Fundamentals as of Aug 29, 2026
Our scenario range runs from $14.89 (bear case) to $26.97 (bull case); at $35.71, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at −41%, ROL screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $0.2684 per share, which is 1.3 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models ($22.93) versus Asset-Based ($1.91). Highest evidence: FCF DCF (79).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife.
Full company description
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rollins Inc reported revenue of $3.8B in FY2025 versus $2.4B in FY2021, a compound +11.6%/yr. Reported net income was $527M in FY2025, compounding +10.2%/yr from FY2021.
of which total revenue +9.6 % · buybacks/dilution +0.1 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
ROL screens 69% overvalued. Compare with Service Corporation →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- 2 Reasons to Like ROL and 1 to Stay Skeptical
- Why Is Rollins (ROL) Down 7.8% Since Last Earnings Report?
Peer Group
Personal Services · 39 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Personal Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Service Corporation SCI | $81.43 | $38.27 | −53% |
| Frontdoor, Inc FTDR | $82.59 | $73.81 | −11% |
| H&R Block, Inc HRB | $52.67 | $78.30 | +49% |
| Bright Horizons Family Solutions Inc BFAM | $70.29 | $62.41 | −11% |
| Fu Shou Yuan International Group 1448 | HK$2.64 | HK$4.22 | +60% |
| CEWE Stiftung & Co CWC | €96.00 | €157.28 | +64% |
| Lungyen Life Service Corporation 5530 | 51.20 TWD | 31.33 TWD | −39% |
| Carriage Services, Inc CSV | $34.26 | $27.81 | −19% |
| Musti Group MUSTI | €15.10 | €14.08 | −7% |
| Propel Funeral Partners Limited PFP | A$3.28 | A$3.25 | −1% |
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