Rockwell Automation Inc (ROK) Fair Value & Analysis
Industrials · US · Market cap $51.4B · ISIN US7739031091
What is Rockwell Automation Inc really worth?
Rockwell Automation Inc
ROK · US
A solid business, but trading 241% above our fair value of $125.76.
Strengths
Risks
For context
Fair value as of: Sep 3, 2026
From 24 valuation models · updated yesterday
Share price −3.8% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A high-quality business (quality 71/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case ($174.82). The favourable scenario is already priced in.
- A fairly wide model range ($88.28 to $174.82) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 3, 2026.
How to read this chart
60‑month range $178.60 – $495.08 · fair‑value band $88.28 – $174.82 · the $428.28 price screens above the $125.76 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 3, 2026.
Analysis
Rockwell Automation Inc (ROK) currently trades at $428.28, while our model-based Fair Value estimate is $125.76, implying the stock looks roughly 240.6% overvalued today. The Quality Score stands at 71/100 (solid quality), in the Industrials sector. Bull case: the DCF Models group reads highest at a median of $140.66 per share, and 0 of the 24 models we run sit above the $428.28 price. Bear case: the Asset-Based group reads lowest at $22.00, and 24 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Rockwell Automation Inc generated revenue of $8.8B at a net margin of 12.4%. Revenue grew 11.9% year over year. It earns a return on equity of 27.2%. Net debt stands at $3.2B. Fundamentals as of Sep 3, 2026
Our scenario range runs from $88.28 (bear case) to $174.82 (bull case); at $428.28, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 9% below its 52-week high and 42% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at −50% fair-value upside, at −71%, ROK screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 11 months have passed since. In that time the company retained roughly $3.98 per share, which is 3.2 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models ($140.66) versus Asset-Based ($22.00). Highest evidence: FCF DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 3, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 54
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Rockwell Automation, Inc., together with its subsidiaries, provides industrial automation and digital transformation solutions in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates in three segments: Intelligent Devices, Software & Control, and Lifecycle Services.
Full company description
Rockwell Automation, Inc., together with its subsidiaries, provides industrial automation and digital transformation solutions in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates in three segments: Intelligent Devices, Software & Control, and Lifecycle Services. The company offers drives, motion, advanced material handling, safety, sensing, industrial components, hardware, software, and configured-to-order products; and control and visualization software and hardware, digital twin, simulation and information software, network and security infrastructure, and custom-engineered systems. It also provides digital consulting, professional services, engineered-to-order solutions, recurring services, cybersecurity, safety, remote monitoring, customer technical support and repair, asset management and optimization consulting, and training, as well as spare parts. The company sells its products through independent distributors in relation to its direct sales force. It serves discrete end markets, including automotive, semiconductor, e-commerce, and warehouse automation; hybrid end markets, such as food and beverage, life sciences, and tire; and process end markets comprising energy, mining, and chemicals. The company was formerly known as Rockwell International Corporation and changed its name to Rockwell Automation, Inc. in February 2002. Rockwell Automation, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rockwell Automation Inc reported revenue of $8.3B in FY2025 versus $7.0B in FY2021, a compound +4.5%/yr. Reported net income was $869M in FY2025, compounding −10.6%/yr from FY2021.
of which total revenue +3.5 % · buybacks/dilution +1.9 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
ROK screens 241% overvalued. Compare with GE Vernova Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Rockwell Automation to Present at Morgan Stanley 14th Annual Laguna Conference
- Rockwell Automation (ROK) Stock May Be 18% Overvalued On Cash Flow And Earnings
- Did Rockwell’s New AI-Driven Support and Cybersecurity Suite Just Shift Rockwell Automation's (ROK) Investment Narrative?
- Rockwell Automation Integrates Plex QMS with FactoryTalk Analytics VisionAI to Advance AI-Driven Quality, Continues AI Expansion
Peer Group
Specialty Industrial Machinery · 792 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Industrial Machinery median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate (as of Sep 3, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| GE Vernova Inc GEV | $941.84 | $131.95 | −86% |
| SIE SIE | €289.85 | €139.77 | −52% |
| Eaton Corporation ETN | $402.78 | $168.65 | −58% |
| Parker-Hannifin Corporation PH | $995.02 | $398.69 | −60% |
| Atlas Copco AB ATCOA | kr 206.60 | kr 112.59 | −46% |
| Cummins Inc CMI | $564.40 | $348.94 | −38% |
| Illinois Tool Works Inc ITW | $281.67 | $145.84 | −48% |
| Emerson Electric Co EMR | $155.18 | $58.44 | −62% |
| AMETEK, Inc AME | $236.25 | $125.80 | −47% |
| Sandvik AB SAND | kr 384.40 | kr 193.01 | −50% |
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