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Hershey Co (HSY) Fair Value & Analysis

Consumer Defensive · US · Market cap $34.8B · ISIN US4278661081

What is Hershey Co really worth?

HC Hershey Co logo Hershey Co HSY · US
Price$175.06
Fair Value$164.25
Upside−6.2%
Quality59/100

A solid business, currently priced close to our fair value of $164.25.

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Strengths

Moderate debt · generates free cash flow
Wide moat 71/100

Risks

!Mixed Growth (revenue 5y +7.5 %/yr)
!Thin margins · 9.1% net margin
!Mixed vs. peers (8/14)
!Evidence only medium, so the estimate is less certain
!Weak on valuation: 25 out of 100

For context

·3.18% dividend yield
Evidence: Medium Range $116.08 – $205.33

Fair value as of: Aug 30, 2026

From 25 valuation models · updated 6 days ago

Fair value updated Aug 30, 2026, revised from $91.25 to $164.25 (+80.0%) since Aug 27, 2026. Share price −2.2% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • The price sits in the upper half of our model range, so the margin of safety is thin.
  • Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Price vs Fair Value (5 years)

$252.37 $138.17 Fair Value $164.25 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.

How to read this chart

60‑month range $138.17 – $252.37 · fair‑value band $116.08 – $205.33 · the $175.06 price screens above the $164.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.

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Analysis

Hershey Co (HSY) currently trades at $175.06, while our model-based Fair Value estimate is $164.25, implying the stock looks roughly 6.6% fairly valued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: the DCF Models group reads highest at a median of $87.11 per share, and 0 of the 25 models we run sit above the $175.06 price. Bear case: the Economic Profit group reads lowest at $32.94, and 25 of the 25 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, Hershey Co generated revenue of $12.0B at a net margin of 9.1%. Revenue grew 10.6% year over year. It earns a return on equity of 23.2%. Net debt stands at $4.5B. Fundamentals as of Aug 30, 2026

Our scenario range runs from $116.08 (bear case) to $205.33 (bull case); at $175.06, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 26% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −36% fair-value upside, at −6%, HSY screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF $73.98 $116.32 $177.24 78
Growth DCF $76.54 $115.64 $169.37 77
Owner Earnings $26.91 $47.70 $77.61 74
All 25 models by family
DCF Models
FCF DCF $73.98 $116.32 $177.24 78
Owner Earnings $26.91 $47.70 $77.61 74
5Y Revenue Exit $51.17 $82.85 $121.51 71
5Y EBITDA Exit $66.54 $110.36 $159.24 74
5Y P/E Exit $53.26 $86.59 $119.69 70
10Y Revenue Exit $57.08 $87.11 $123.81 66
10Y EBITDA Exit $68.46 $105.76 $151.47 67
10Y P/E Exit $60.14 $89.64 $122.47 63
Earnings-Based
Graham-Dodd $29.55 $72.23 $93.45 62
PEG = 1.0 $12.93 $18.47 $24.01 55
EPV $32.41 $40.89 $48.31 72
Dividend Discount
Gordon GGM $49.02 $89.06 $141.74 64
DDM Multi-Stage $49.02 $73.63 $100.48 64
Multiples
P/E Multiple $68.44 $91.25 $114.07 61
P/S Multiple $55.40 $73.87 $92.34 56
P/B Multiple $55.40 $73.87 $92.34 53
EV/EBIT $70.40 $100.03 $129.66 64
EV/EBITDA $73.65 $104.36 $135.07 65
EV/Revenue $41.92 $67.81 $93.70 51
Asset-Based
NCAV (Graham) $11.41 $15.28 $22.81 52
Growth DCF
Growth DCF $76.54 $115.64 $169.37 77
Rev-Margin DCF $51.17 $84.06 $119.95 71
Economic Profit
Residual Income $27.21 $32.94 $73.10 69
ROIC Compounder $33.86 $46.23 $60.49 71
Growth Earnings
Growth-Adj P/E $52.39 $74.85 $97.30 66

Widest divergence: DCF Models ($87.11) versus Asset-Based ($15.28). Highest evidence: FCF DCF (78).

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Key figures & financial health

P/E ratio 32.7 as of Jul 16, 2026
P/S ratio 2.47 P/E × margin
EPS (TTM) $5.25 price ÷ EPS = P/E 32.7
Dividend yield 3.2% payout 106%
Net margin 7.6% FY2025
Return on equity 23.2% TTM
More key figures
Profitability
Return on assets (EBIT) 18.9% avg 5y
Operating margin 21.3% TTM
Growth
Revenue (TTM) $12.0B TTM
Revenue growth (YoY) +10.6% 3y avg +3.9%
EPS growth (YoY) +93.6%
Balance sheet & cash flow
Free cash flow $1.7B FY2025
Net debt $4.5B FY2025 · ≈ 2.6 yrs of FCF

Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 58 · Market factors (momentum, volatility) 45

Profitability 54
Margins and returns on capital today
Quality Growth 15
Are margins and returns improving?
Cashflow 77
Earnings quality: real cash, not paper profit
Fin. Strength 52
Balance sheet, leverage, solvency risk
Investment 62
Disciplined investing over empire-building
Low Volatility 86
Calm price path (market factor)
Momentum 29
Price trend over the last 3–12 months (market factor)
52W Momentum 26
Distance to the 52-week high (market factor)
Net Issuance 85
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International.

Full company description

The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Hershey Co reported revenue of $11.7B in FY2025 versus $9.0B in FY2021, a compound +6.8%/yr. Reported net income was $883M in FY2025, compounding −12.1%/yr from FY2021.

Growth Quality 80/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$11.7B
Latest YoY
+4.4%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.9%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.5%
Avg. revenue growth/yr (40Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+4.5%
Value creation/yr (5Y) Earnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
−3.4% (−6.6 + 3.2)
Revenue +6.8%/yr
FY21 $9.0B
FY22 $10.4B
FY23 $11.2B
FY24 $11.2B
FY25 $11.7B
Net income −12.1%/yr
FY21 $1.5B
FY22 $1.6B
FY23 $1.9B
FY24 $2.2B
FY25 $883M
Character of growth · EPS growth decomposed (2014-2025) +11.1 % p.a.
Revenue per share +5.7 %

of which total revenue +4.8 % · buybacks/dilution +0.9 %

EBIT margin +2.2 %
Tax rate +3.4 %
Residual (interest, one-offs) −0.6 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Hershey Co Fair Value". https://www.fairvalue-calculator.com/stock/HSY

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Confectioners · 80 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside −6% · Above median
Return on equity (TTM) 23% · Top 25%
Return on assets 8% · Top 25%
Net margin (TTM) 9% · Top 25%
Operating margin (TTM) 21% · Top 25%
Revenue growth 11% · Top 25%
Dividend yield (TTM) 3.2% · Above median
Debt / equity 1.01× · Higher than 75% of peers

Valuation Multiples vs Confectioners median · lower = cheaper

P/E (TTM) 32.7× · Pricier than 75% of peers
P/B 7.50× · Pricier than 75% of peers
P/S (TTM) 2.90× · Pricier than 75% of peers
P/FCF 19.9× · Pricier than 75% of peers
EV/EBITDA 17.1× · Pricier than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE25 · sector 24
FUTURE53 · sector 0
PAST93 · sector 21
HEALTH50 · sector 92
DIVIDEND64 · sector 53

Insider activity: 42/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Confectioners stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).

Stock Price Fair Value vs Fair Value
Chocoladefabriken Lindt & Sprüngli AG LISN CHF 90,700 CHF 9,281 −90%
Mondelez International, Inc MDLZ $62.36 $27.36 −56%
Barry Callebaut AG BARN CHF 1,115 CHF 711.91 −36%
ORION Corp 271560 124,600 KRW 203,315 KRW +63%
Tootsie Roll Industries, Inc TROLB $39.00 $22.21 −43%
Guangxi Yuegui Guangye Holdings 000833 ¥20.48 ¥9.09 −56%
Cloetta AB CLAB kr 54.85 kr 59.12 +8%
Balrampur Chini Mills Limited BALRAMCHIN ₹652.15 ₹318.59 −51%
PT Yupi Indo Jelly Gum Tbk YUPI 1,295 IDR 1,140 IDR −12%
ORION Holdings 001800 25,300 KRW 42,237 KRW +67%

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Frequently asked questions

Is Hershey Co (HSY) overvalued or undervalued?
As of Aug 30, 2026, our model estimates a fair value of $164.25 versus a price of $175.06, about −6% upside (fairly valued).
What is the fair value of HSY?
Our model-based fair value for Hershey Co is $164.25 (as of Aug 30, 2026), built from audited fundamentals. The current price: $175.06.
What is the quality score of HSY?
Hershey Co has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Hershey Co (HSY)?
Hershey Co reported trailing-twelve-month revenue of about $12.0B (latest available figure, as of Aug 30, 2026).
What is the net profit margin of HSY?
The net profit margin of Hershey Co is about 9.1%, meaning it keeps roughly 9.1% of revenue as net income. Based on the latest reported figures.
Does Hershey Co pay a dividend?
Hershey Co currently shows a dividend yield of about 3.18% relative to its recent price (as of Aug 30, 2026).
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