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Hyatt Hotels Corporation (H) Fair Value & Analysis

Consumer Cyclical · US · Market cap $17.9B · ISIN US4485791028

What is Hyatt Hotels Corporation really worth?

HH Hyatt Hotels Corporation logo Hyatt Hotels Corporation H · US
Price$165.39
Fair Value$84.20
Upside−49.1%
Quality47/100

Below-average quality, and trading another 96% above our fair value of $84.20.

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Strengths

Moderate debt · generates free cash flow

Risks

!Mixed Growth (revenue 5y +55.8 %/yr)
!Loss-making · -1.0% net margin
!Trails peers (3/14)
!Narrow moat 31/100
!Evidence only low, so the estimate is less certain
!The models disagree: range $16.85 to $162.29
!Weak on dividend: 7 out of 100

For context

·0.36% dividend yield
Evidence: Low Range $16.85 – $162.29

Fair value as of: Aug 13, 2026

From 16 valuation models · updated 22 days ago

Fair value updated Aug 13, 2026, revised from $47.69 to $84.20 (+76.6%) since Jul 15, 2026. Share price −4.7% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The model range is unusually wide ($16.85 to $162.29). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (5 years)

$202.09 $68.40 Fair Value $84.20 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range $68.40 – $202.09 · fair‑value band $16.85 – $162.29 · the $165.39 price screens above the $84.20 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

Hyatt Hotels Corporation (H) currently trades at $165.39, while our model-based Fair Value estimate is $84.20, implying the stock looks roughly 96.4% overvalued today. The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the Multiples group reads highest at a median of $69.26 per share, and 0 of the 15 models we run sit above the $165.39 price. Bear case: the Dividend Discount group reads lowest at $9.61, and 15 of the 15 models stay below the price. Evidence for this calculation is low.

Over the trailing twelve months, Hyatt Hotels Corporation generated revenue of $3.4B at a net margin of −1.0%. Revenue declined 3.5% year over year. It earns a return on equity of −0.9%. Net debt stands at $4.0B. Fundamentals as of Aug 13, 2026

Our scenario range runs from $16.85 (bear case) to $162.29 (bull case); at $165.39, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 13% below its 52-week high and 30% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −47% fair-value upside, at −49%, H screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Note: the current price implies far more future growth than the conservative anchors of our models allow (base growth is deliberately capped, we do not regard such extreme rates as sustainable). Our models are not designed for expectations this high; that is why the individual models scatter extremely ($3.69 to $90.70). Read the values as a conservative anchor, not as a price target.
Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF best evidence $6.25 $43.15 77
Growth DCF $3.69 $35.36 75
Owner Earnings $7.09 73
All 16 models by family
DCF Models
FCF DCF best evidence $6.25 $43.15 77
Owner Earnings $7.09 73
5Y Revenue Exit $7.35 $50.41 $111.46 65
5Y EBITDA Exit $26.28 $90.70 $174.99 69
10Y Revenue Exit $37.21 $101.89 64
10Y EBITDA Exit $12.88 $67.29 $156.77 60
Earnings-Based
EPV $6.50 $13.66 $19.93 70
Dividend Discount
Gordon GGM $5.48 $11.39 $18.08 66
DDM Multi-Stage $5.48 $9.61 $11.96 66
Multiples
EV/EBIT $42.82 $69.26 $95.69 64
EV/EBITDA $50.22 $79.12 $108.02 66
EV/Revenue $16.97 $39.88 $62.79 50
Asset-Based
NCAV (Graham) $17.46 $23.39 $34.91 54
Growth DCF
Growth DCF $3.69 $35.36 75
Rev-Margin DCF $7.35 $48.33 $103.10 65
Economic Profit
ROIC Compounder $6.50 $13.66 $19.93 69

Widest divergence: Multiples ($69.26) versus Growth DCF ($3.69). Highest evidence: FCF DCF (77).

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Key figures & financial health

P/S ratio 5.07 TTM
EPS (TTM) $−0.3300
Dividend yield 0.4%
Net margin −0.7% FY2025
Return on equity −0.9% TTM
Return on assets (EBIT) 4.9% avg 5y
More key figures
Profitability
Operating margin 16.7% TTM
Growth
Revenue (TTM) $3.4B TTM
Revenue growth (YoY) −3.5% 3y avg +29.8%
EPS growth (YoY) +111%
Balance sheet & cash flow
Free cash flow $159M FY2025
Net debt $4.0B FY2025 · ≈ 25.2 yrs of FCF

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 47/100

Of which business quality 43 · Market factors (momentum, volatility) 47

Profitability 16
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 22
Earnings quality: real cash, not paper profit
Fin. Strength 32
Balance sheet, leverage, solvency risk
Investment 91
Disciplined investing over empire-building
Low Volatility 48
Calm price path (market factor)
Momentum 46
Price trend over the last 3–12 months (market factor)
52W Momentum 47
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments.

Full company description

Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments. The company develops, owns, operates, manages, franchises, leases, and licenses a portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, and other forms of residential and vacation units. It operates its properties under the Park Hyatt, Alila, Miraval, Impression by Secrets, The Unbound Collection by Hyatt, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, Me and All Hotels, Zoëtry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas, Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, Hyatt, Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select, and UrCove brands. The company also offers Homes & Hideaways by World of Hyatt, a short-term vacation rental platform that features direct booking for short-term private home rentals in the United States, as well as distribution and destination management services; and World of Hyatt loyalty program, which allows rewards points to be redeemed for hotel nights and other rewards. It serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers. Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Hyatt Hotels Corporation reported revenue of $7.2B in FY2025 versus $1.4B in FY2021, a compound +49.2%/yr. Reported net income was −$52.0M in FY2025.

Growth Quality 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$7.2B
Latest YoY
+117.0%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+29.8%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+55.8%
Avg. revenue growth/yr (18Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.7%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue +49.2%/yr
FY21 $1.4B
FY22 $3.3B
FY23 $3.6B
FY24 $3.3B
FY25 $7.2B
Net income
FY21 −$222M
FY22 $455M
FY23 $220M
FY24 $1.3B
FY25 −$52.0M
Character of growth · EPS growth decomposed (2014-2025) +19.8 % p.a.
Revenue per share +7.3 %

of which total revenue +3.4 % · buybacks/dilution +3.8 %

EBIT margin −0.1 %
Tax rate +2.3 %
Residual (interest, one-offs) +9.3 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

H screens 96% overvalued. Compare with Marriott International, Inc →

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Cite: Fair Value Calculator (2026). "Hyatt Hotels Corporation Fair Value". https://www.fairvalue-calculator.com/stock/H

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Lodging · 165 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 47 · Below median
Fair Value upside −49% · Below median
Return on assets 2% · Above median
Net margin (TTM) −1% · Below median
Operating margin (TTM) 17% · Above median
Revenue growth −4% · Bottom 25%
Dividend yield (TTM) 0.4% · Bottom 25%
Debt / equity 1.28× · Higher than 75% of peers

Valuation Multiples vs Lodging median · lower = cheaper

P/B 5.36× · Pricier than 75% of peers
P/S (TTM) 5.19× · Pricier than 75% of peers
P/FCF 112.3× · Pricier than 75% of peers
EV/EBITDA 25.1× · Pricier than 75% of peers
PEG 0.79× · Cheaper than median

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 0
FUTURE0 · sector 24
PAST0 · sector 12
HEALTH36 · sector 91
DIVIDEND7 · sector 26

VALUE 0: the price sits above our fair-value range.

Insider activity: 44/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $341.76 $132.35 −61%
Hilton Worldwide Holdings HLT $314.35 $122.07 −61%
InterContinental Hotels Group IHG $161.82 $85.18 −47%
H World Group HTHT $41.25 $47.78 +16%
Accor SA AC €46.52 €36.87 −21%
The Indian Hotels Company INDHOTEL ₹723.35 ₹253.67 −65%
Wyndham Hotels & Resorts, Inc WH $74.02 $23.55 −68%
Hanjin Kal, 180640 139,100 KRW 36,890 KRW −73%
Choice Hotels International, Inc CHH $105.54 $61.72 −42%
Jabal Omar Development Company 4250 18.88 SAR 11.64 SAR −38%

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Frequently asked questions

Is Hyatt Hotels Corporation (H) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of $84.20 versus a price of $165.39, about −49% upside (overvalued).
What is the fair value of H?
Our model-based fair value for Hyatt Hotels Corporation is $84.20 (as of Aug 13, 2026), built from audited fundamentals. The current price: $165.39.
What is the quality score of H?
Hyatt Hotels Corporation has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Hyatt Hotels Corporation (H)?
Hyatt Hotels Corporation reported trailing-twelve-month revenue of about $3.4B (latest available figure, as of Aug 13, 2026).
What is the net profit margin of H?
The net profit margin of Hyatt Hotels Corporation is about −1.0%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does Hyatt Hotels Corporation pay a dividend?
Hyatt Hotels Corporation currently shows a dividend yield of about 0.36% relative to its recent price (as of Aug 13, 2026).
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