Fomento Económico Mexicano S.A.B. de C.V (FEMSAUBD) Fair Value & Analysis
Consumer Defensive · MX · Market cap 957B MXN (≈ $56.7B) · ISIN MXP320321310
What is Fomento Económico Mexicano S.A.B. de C.V really worth?
A solid business, currently priced close to our fair value of 201.74 MXN.
Strengths
Risks
Fair value as of: Aug 28, 2026
From 26 valuation models · updated 8 days ago
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 28, 2026.
How to read this chart
60‑month range 108.50 MXN – 230.25 MXN · fair‑value band 151.30 MXN – 252.17 MXN · the 204.35 MXN price screens above the 201.74 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 28, 2026.
Analysis
Fomento Económico Mexicano S.A.B. de C.V (FEMSAUBD) currently trades at 204.35 MXN, while our model-based Fair Value estimate is 201.74 MXN, implying the stock looks roughly 1.3% fairly valued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Defensive sector. Bull case: the Dividend Discount group reads highest at a median of 424.60 MXN per share, and 18 of the 26 models we run sit above the 204.35 MXN price. Bear case: the Asset-Based group reads lowest at 81.15 MXN, and 8 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Fomento Económico Mexicano S.A.B. de C.V generated revenue of 853B MXN at a net margin of 3.3%. Revenue grew 6.1% year over year. It earns a return on equity of 12.4%. Net debt stands at 39.7B MXN. Fundamentals as of Aug 28, 2026
Our scenario range runs from 151.30 MXN (bear case) to 252.17 MXN (bull case); at 204.35 MXN, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 6% below its 52-week high and 35% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 15% fair-value upside, at −1%, FEMSAUBD screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly 9.66 MXN per share, which is 4.8 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: Dividend Discount (424.60 MXN) versus Asset-Based (81.15 MXN). Highest evidence: FCF DCF (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 28, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 69
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments.
Full company description
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok." brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fomento Económico Mexicano S.A.B. de C.V reported revenue of 841B MXN in FY2025 versus 556B MXN in FY2021, a compound +10.9%/yr. Reported net income was 19.4B MXN in FY2025, compounding −9.1%/yr from FY2021.
of which total revenue +10.5 % · buybacks/dilution +0.5 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Beverages - Brewers · 56 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Brewers median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Brewers stocks, each showing price versus our Fair Value estimate (as of Aug 28, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Anheuser-Busch InBev SA ABI | €68.28 | €60.24 | −12% |
| Heineken N.V HEIA | €72.70 | €65.06 | −11% |
| Ambev S.A ABEV | $2.86 | $4.05 | +42% |
| Constellation Brands, Inc STZ | $129.09 | $173.19 | +34% |
| Carlsberg A/S CARLA | kr 1,115 | kr 607.30 | −46% |
| Heineken Holding HEIO | €68.25 | €60.55 | −11% |
| Tsingtao Brewery Company 600600 | ¥51.63 | ¥63.65 | +23% |
| Budweiser Brewing Company 1876 | HK$6.35 | HK$6.05 | −5% |
| China Resources Beer (Holdings) Company 0291 | HK$22.16 | HK$25.38 | +15% |
| Molson Coors Canada Inc TPXA | C$63.00 | C$105.41 | +67% |
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