Shanghai Longcheer Technology Co (603341) Fair Value & Analysis
Technology · CN · Market cap 19.4B CNY
Fair value as of: Aug 13, 2026
From 25 valuation models · updated today
Fair value updated Aug 13, 2026, revised from ¥34.77 to ¥58.90 (+69.4%) since Aug 11, 2026. Share price +2.8% over the past month.
Below-average quality, screening 44% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (38/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (¥44.26). The market is more pessimistic than our downside scenario.
Price vs Fair Value (2 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
29‑month range ¥33.00 – ¥54.40 · fair‑value band ¥44.26 – ¥69.88 · the ¥40.90 price screens below the ¥58.90 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Shanghai Longcheer Technology Co (603341) currently trades at ¥40.90, while our model-based Fair Value estimate is ¥58.90, implying the stock looks roughly 44.0% undervalued today. The Quality Score stands at 38/100 (below-average quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Shanghai Longcheer Technology Co generated revenue of 40.3B CNY at a net margin of 1.1%. Revenue declined 19.3% year over year. It earns a return on equity of 6.9%. The balance sheet holds a net cash position of 4.2B CNY. Fundamentals as of Aug 13, 2026
Our scenario range runs from ¥44.26 (bear case) to ¥69.88 (bull case); at ¥40.90, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 23% below its 52-week high and 21% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -21% fair-value upside, at 44%, 603341 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings (¥42.49) versus Asset-Based (¥8.31). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanghai Longcheer Technology Co., Ltd. operates as a technology company that engages in the research, design, and manufacturing of smart technology devices and related products in China, United States, South Korea, Japan, Hong Kong and Singapore.
Full company description
Shanghai Longcheer Technology Co., Ltd. operates as a technology company that engages in the research, design, and manufacturing of smart technology devices and related products in China, United States, South Korea, Japan, Hong Kong and Singapore. The company offers smartphones, personal computing and automotive electronics, consumer electronics including tablets, AIoT devices, including smart watches/bands, smart eyewear and TWS earphones, and AI Personal Computers. The company was formerly known as Longcheer Technology (Shanghai) Co., Ltd. and changed its name to Shanghai Longcheer Technology Co., Ltd. in October 2004. Shanghai Longcheer Technology Co., Ltd. was founded in 2002 and is headquartered in Shanghai, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanghai Longcheer Technology Co reported revenue of ¥42.1B in FY2025 versus ¥24.6B in FY2021, a compound +14.4%/yr. Reported net income was ¥585M in FY2025, compounding +1.7%/yr from FY2021.
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Peer Group
Consumer Electronics · 128 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Apple Inc AAPL | $304.91 | $172.19 | -44% |
| Samsung Electronics Co 005930 | 255,500 KRW | 163,160 KRW | -36% |
| Sony Group SONYN | 366.00 MXN | 303.26 MXN | -17% |
| Xiaomi Corporation 1810 | HK$25.88 | HK$44.26 | +71% |
| LG Electronics Inc 066570 | 205,000 KRW | 98,149 KRW | -52% |
| Sharetronic Data Technology Co 300857 | ¥249.80 | ¥35.52 | -86% |
| Huaqin Co 603296 | ¥79.02 | ¥39.69 | -50% |
| Goertek Inc 002241 | ¥22.56 | ¥21.02 | -7% |
| LG Corp 003550 | 113,700 KRW | 89,984 KRW | -21% |
| Shenzhen Transsion Holdings 688036 | ¥56.29 | ¥56.82 | +1% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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