Qingdao Haier Co Ltd (600690) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 201B CNY (≈ $30.0B) · ISIN CNE000000CG9
What is Qingdao Haier Co Ltd really worth?
A solid business, trading 39% below our fair value of ¥36.04.
Strengths
Risks
For context
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 22 days ago
Share price −1.5% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price is below even our cautious bear case (¥27.03). The market is more pessimistic than our downside scenario.
- Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (¥27.03 to ¥48.92) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range ¥18.37 – ¥31.63 · fair‑value band ¥27.03 – ¥48.92 · the ¥22.00 price screens below the ¥36.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Qingdao Haier Co Ltd (600690) currently trades at ¥22.00, while our model-based Fair Value estimate is ¥36.04, implying the stock looks roughly 39.0% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of ¥53.97 per share, and 23 of the 26 models we run sit above the ¥22.00 price. Bear case: the Asset-Based group reads lowest at ¥8.62, and 3 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Qingdao Haier Co Ltd generated revenue of 297B CNY at a net margin of 6.3%. Revenue declined 6.9% year over year. It earns a return on equity of 14.9%. Net debt stands at 18.9B CNY. Fundamentals as of Aug 13, 2026
Our scenario range runs from ¥27.03 (bear case) to ¥48.92 (bull case); at ¥22.00, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −9% fair-value upside, at 64%, 600690 screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly ¥0.5779 per share, which is 1.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models (¥53.97) versus Asset-Based (¥8.62). Highest evidence: FCF DCF (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 49
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses.
Full company description
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses. The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product. In addition, the company engages in the sale of digital products, international freight forwarding; software development; technological development; IoT technology and application services; scientific research and technical service; and residential interior decoration, professional construction works, and equipment installation. Further, it offers urban distribution and transportation services; import and export of goods, technology, and food business; professional cleaning; waste treatment; professional cleaning and daily necessities; and energy saving technology. Additionally, the company is involved in house leasing and maintenance; venture capital investment and consultation; smart bathroom; air-conditioning equipment manufacturing; software development; research, development, and sales of lighting appliances; and lease and commercial business services. The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in June 2019. Haier Smart Home Co., Ltd. was founded in 1984 and is headquartered in Qingdao, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Qingdao Haier Co Ltd reported revenue of 302B CNY in FY2025 versus 227B CNY in FY2021, a compound +7.4%/yr. Reported net income was 19.6B CNY in FY2025, compounding +10.6%/yr from FY2021.
of which total revenue +12.2 % · buybacks/dilution −4.8 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Furnishings, Fixtures & Appliances · 317 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 25/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥86.98 | ¥99.66 | +15% |
| Gree Electric Appliances, Inc 000651 | ¥41.58 | ¥86.91 | +109% |
| King Slide Works Co 2059 | 12,500 TWD | 1,917 TWD | −85% |
| Guangdong Songfa Ceramics Co 603268 | ¥173.26 | ¥38.83 | −78% |
| SharkNinja, Inc SN | $181.24 | $89.07 | −51% |
| Somnigroup International Inc SGI | $63.65 | $31.69 | −50% |
| Mohawk Industries, Inc MHK | $131.70 | $119.26 | −9% |
| Hisense Home Appliances Group 000921 | ¥26.12 | ¥50.62 | +94% |
| Alliance Laundry Holdings ALH | $25.91 | $7.74 | −70% |
| Ecovacs Robotics Co 603486 | ¥50.93 | ¥54.14 | +6% |
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