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STOCK COMPARISON

Avery Dennison vs Smurfit WestRock: Fair Value & Quality

Both stocks run through our valuation models. Here is how Avery Dennison (AVY) and Smurfit WestRock (SW) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Avery Dennison as the less overvalued of the two: Avery Dennison trades at $173 versus a fair value of $113 (-35%), while Smurfit WestRock trades at $45.26 versus $28.44 (-37%).
Avery Dennison
AVY · USD · Materials
-35%
upside to fair value
overvalued
Price$173
Fair Value$113
Quality66/100
Smurfit WestRock
SW · USD · Materials
-37%
upside to fair value
overvalued
Price$45.26
Fair Value$28.44
Quality32/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Avery DennisonSmurfit WestRock
Valuation
17.9×P/E (TTM)64.2×
1.34×P/S (TTM)0.73×
5.36×P/B1.06×
10.4×EV/EBITDA7.4×
1.76×PEG0.28×
−34.7%Fair value upside−37.2%
2.2%Dividend yield3.9%
$3.76Dividend per share$1.75
Profitability
13%Operating margin7%
0.99×EBIT margin trend (5Y)0.68×
31%Return on equity2%
8%Return on assets3%
Growth
7%Revenue growth (YoY)1%
-0.7%Avg. growth/yr (3Y)35.2%
4.9%Avg. growth/yr (5Y)29.6%
+9.3%Value creation/yr+0.8%
Balance & size
8.2×Interest coverage (EBIT/interest)2.6×
1.43×Debt / equity0.62×
$12BMarket cap$23B
healthyGrowth qualitymixed

Even match: 8 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Avery Dennisonof which business quality 62 · market factors 54 Smurfit WestRockof which business quality 34 · market factors 49
ProfitabilityMargins and returns on capital today
64
26
Quality GrowthAre margins and returns improving?
37
74
CashflowEarnings quality: real cash, not paper profit
54
44
Fin. StrengthBalance sheet, leverage, solvency risk
43
34
InvestmentDisciplined investing over empire-building
89
24
Low VolatilityCalm price path (market factor)
76
51
MomentumPrice trend over the last 3–12 months (market factor)
46
47
52W MomentumDistance to the 52-week high (market factor)
43
51
Net IssuanceBuybacks instead of dilution
100
0

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAvery DennisonPrice $173Smurfit WestRockPrice $45.26
DCF Models-36%below the price$111-40%below the price$27.22
Earnings-Based-50%below the price$86.60-66%below the price$15.40
Dividend Discount-69%below the price$53.44-33%below the price$30.19
Multiples-17%below the price$144-40%below the price$27.09
Asset-Based-89%below the price$19.64-39%below the price$27.50
Growth DCF-34%below the price$115-35%below the price$29.57
Economic Profit-49%below the price$88.30-47%below the price$23.97
Growth Earnings-28%below the price$124-56%below the price$20.02
Minimum-89%below the price$19.64-66%below the price$15.40
Maximum-17%below the price$144-33%below the price$30.19
Median-42%below the price$99.90-40%below the price$27.16
Geometric mean-53%below the price$80.91-46%below the price$24.59

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Avery Dennison: 25 of 25 models see the stock below the current price.

Smurfit WestRock: 23 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Avery Dennison
Bear $61.93Fair Value $113Bull $171
$173 = current price (white tick)
Smurfit WestRock
Bear $19.63Fair Value $28.44Bull $35.55
$45.26 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Avery Dennison · Materials

Quality score66 · Top 25%
Fair value upside-35% · below median

Smurfit WestRock · Materials

Quality score32 · bottom 25%
Fair value upside-37% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Avery Dennison as the less overvalued of the two: Avery Dennison trades at $173 versus a fair value of $113 (-35%), while Smurfit WestRock trades at $45.26 versus $28.44 (-37%).

Avery Dennison has the higher quality score (66/100).

See the full analysis →
Avery Dennison · Smurfit WestRock

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.