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STOCK COMPARISON

Auto Trader Group vs O’Reilly Automotive: Fair Value & Quality

Both stocks run through our valuation models. Here is how Auto Trader Group (AUTO) and O’Reilly Automotive (ORLY) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Auto Trader Group as the more attractively valued of the two: Auto Trader Group trades at £5.05 versus a fair value of £6.05 (+20%), while O’Reilly Automotive trades at $87.38 versus $47.50 (-46%).
Auto Trader Group
AUTO.LSE · GBX · Communication Services
+20%
upside to fair value
undervalued
Price£5.05
Fair Value£6.05
Quality83/100
O’Reilly Automotive
ORLY · USD · Consumer Discretionary
-46%
upside to fair value
overvalued
Price$87.38
Fair Value$47.50
Quality66/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Auto Trader GroupO’Reilly Automotive
Valuation
14.8×P/E (TTM)27.7×
8.55×P/S (TTM)3.92×
13.10×P/B—
13.5×EV/EBITDA18.9×
—PEG1.84×
+19.8%Fair value upside−45.6%
2.2%Dividend yield—
£0.11Dividend per share—
Profitability
62%Operating margin18%
1.02×EBIT margin trend (5Y)0.93×
60%Return on equity59%
37%Return on assets14%
Growth
3%Revenue growth (YoY)10%
7.7%Avg. growth/yr (3Y)7.3%
18.9%Avg. growth/yr (5Y)8.9%
+11.3%Value creation/yr+12.5%
Balance & size
74.7×Interest coverage (EBIT/interest)14.7×
0.40×Debt / equity—
$5BMarket cap$71B
healthyGrowth qualityhealthy
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Auto Trader Group leads: 7 to 1 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Auto Trader Groupof which business quality 80 · market factors 41 O’Reilly Automotiveof which business quality 64 · market factors 45
ProfitabilityMargins and returns on capital today
93
83
Quality GrowthAre margins and returns improving?
30
43
CashflowEarnings quality: real cash, not paper profit
84
46
Fin. StrengthBalance sheet, leverage, solvency risk
76
68
InvestmentDisciplined investing over empire-building
94
64
Low VolatilityCalm price path (market factor)
77
88
MomentumPrice trend over the last 3–12 months (market factor)
35
33
52W MomentumDistance to the 52-week high (market factor)
11
17
Net IssuanceBuybacks instead of dilution
100
80

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAuto Trader GroupPrice £5.05O’Reilly AutomotivePrice $87.38
DCF Models+34%above the price£6.79-47%below the price$46.44
Earnings-Based-30%below the price£3.55-61%below the price$34.12
Dividend Discount-61%below the price£1.96n/a
Multiples-12%close to the price£4.45-42%below the price$50.49
Asset-Based-93%below the price£0.35n/a
Growth DCF+3%close to the price£5.21-65%below the price$30.58
Economic Profit-10%close to the price£4.56-59%below the price$36.11
Growth Earnings+25%above the price£6.29-34%below the price$57.52
Minimum-93%below the price£0.35-65%below the price$30.58
Maximum+34%above the price£6.79-34%below the price$57.52
Median-11%close to the price£4.50-53%below the price$41.27
Geometric mean-37%below the price£3.20-53%below the price$41.46

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Auto Trader Group: 14 of 26 models see the stock below the current price.

O’Reilly Automotive: 20 of 21 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Auto Trader Group
Bear £4.18Fair Value £6.05Bull £8.18
£5.05 = current price (white tick)
O’Reilly Automotive
Bear $30.59Fair Value $47.50Bull $61.88
$87.38 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Auto Trader Group · Communication Services

Quality score83 · Top 25%
Fair value upside+20% · above median

O’Reilly Automotive · Consumer Discretionary

Quality score66 · Top 25%
Fair value upside-46% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Auto Trader Group as the more attractively valued of the two: Auto Trader Group trades at £5.05 versus a fair value of £6.05 (+20%), while O’Reilly Automotive trades at $87.38 versus $47.50 (-46%).

Auto Trader Group has the higher quality score (83/100).

See the full analysis →
Auto Trader Group · O’Reilly Automotive

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.