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STOCK COMPARISON

Jarir Marketing vs Alimentation Couchen Tard Inc A: Fair Value & Quality

Both stocks run through our valuation models. Here is how Jarir Marketing (4190) and Alimentation Couchen Tard Inc A (ATD) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Alimentation Couchen Tard Inc A as the more attractively valued of the two: Jarir Marketing trades at SAR 16.30 versus a fair value of SAR 11.75 (-28%), while Alimentation Couchen Tard Inc A trades at C$81.91 versus C$104 (+27%).
Jarir Marketing
4190.SR · SAR · Consumer Discretionary
-28%
upside to fair value
overvalued
PriceSAR 16.30
Fair ValueSAR 11.75
Quality78/100
Alimentation Couchen Tard Inc A
ATD.TO · CAD · Consumer Discretionary
+27%
upside to fair value
undervalued
PriceC$81.91
Fair ValueC$104
Quality63/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Jarir MarketingAlimentation Couchen Tard Inc A
Valuation
18.2×P/E (TTM)19.0×
0.46×P/S (TTM)0.79×
3.10×P/B3.73×
4.1×EV/EBITDA10.8×
PEG1.52×
−27.9%Fair value upside+27.4%
5.9%Dividend yield1.0%
SAR 0.54Dividend per shareC$0.82
Profitability
9%Operating margin9%
0.78×EBIT margin trend (5Y)0.75×
67%Return on equity20%
18%Return on assets7%
Growth
7%Revenue growth (YoY)-22%
6.6%Avg. growth/yr (3Y)2.1%
4.1%Avg. growth/yr (5Y)10.8%
+7.0%Value creation/yr+7.6%
Balance & size
20.0×Interest coverage (EBIT/interest)6.4×
Debt / equity0.64×
$5BMarket cap$60B
healthyGrowth qualityhealthy

Jarir Marketing leads: 9 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Jarir Marketingof which business quality 75 · market factors 79 Alimentation Couchen Tard Inc Aof which business quality 60 · market factors 58
ProfitabilityMargins and returns on capital today
80
62
Quality GrowthAre margins and returns improving?
51
44
CashflowEarnings quality: real cash, not paper profit
67
48
Fin. StrengthBalance sheet, leverage, solvency risk
75
57
InvestmentDisciplined investing over empire-building
98
60
Low VolatilityCalm price path (market factor)
96
79
MomentumPrice trend over the last 3–12 months (market factor)
68
49
52W MomentumDistance to the 52-week high (market factor)
77
50
Net IssuanceBuybacks instead of dilution
82
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyJarir MarketingPrice SAR 16.30Alimentation Couchen Tard Inc APrice C$81.91
DCF Models+9%close to the priceSAR 17.72+3%close to the priceC$84.58
Earnings-Based-50%below the priceSAR 8.11-46%below the priceC$44.54
Dividend Discount-7%close to the priceSAR 15.13-87%below the priceC$10.60
Multiples-27%below the priceSAR 11.94-19%below the priceC$66.75
Asset-Based-94%below the priceSAR 0.98-86%below the priceC$11.80
Growth DCF+16%above the priceSAR 18.84-7%close to the priceC$76.25
Economic Profit-51%below the priceSAR 8.06-50%below the priceC$41.05
Growth Earnings-13%close to the priceSAR 14.26-15%close to the priceC$70.03
Minimum-94%below the priceSAR 0.98-87%below the priceC$10.60
Maximum+16%above the priceSAR 18.84+3%close to the priceC$84.58
Median-20%below the priceSAR 13.10-32%below the priceC$55.65
Geometric mean-43%below the priceSAR 9.28-51%below the priceC$40.25

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Jarir Marketing: 17 of 26 models see the stock below the current price.

Alimentation Couchen Tard Inc A: 19 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Jarir Marketing
Bear SAR 8.71Fair Value SAR 11.75Bull SAR 18.54
SAR 16.30 = current price (white tick)
Alimentation Couchen Tard Inc A
Bear C$61.16Fair Value C$104Bull C$130
C$81.91 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Jarir Marketing · Consumer Discretionary

Quality score78 · Top 25%
Fair value upside-28% · below median

Alimentation Couchen Tard Inc A · Consumer Discretionary

Quality score63 · Top 25%
Fair value upside+27% · above median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Alimentation Couchen Tard Inc A as the more attractively valued of the two: Jarir Marketing trades at SAR 16.30 versus a fair value of SAR 11.75 (-28%), while Alimentation Couchen Tard Inc A trades at C$81.91 versus C$104 (+27%).

Jarir Marketing has the higher quality score (78/100).

See the full analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.