Both stocks run through our valuation models. Here is how APR (278470) and Procter & Gamble (PG) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: APR trades at KRW 399,500 versus a fair value of KRW 137,521 (-66%), while Procter & Gamble trades at $144 versus $108 (-25%).
APR
278470.KO · KRW · Consumer Discretionary
-66%
upside to fair value
overvalued
PriceKRW 399,500
Fair ValueKRW 137,521
Quality80/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$144
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
APRProcter & Gamble
Valuation
—P/E (TTM)21.5×
—P/S (TTM)3.95×
—P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
1.3%Dividend yield2.9%
KRW 5,090Dividend per share$4.23
Profitability
19%Net margin19%
25%Operating margin23%
84%Return on equity31%
37%Return on assets11%
Growth
123%Revenue growth (YoY)7%
56.6%Avg. growth/yr (3Y)1.7%
47.3%Avg. growth/yr (5Y)3.5%
Balance & size
—Debt / equity0.48×
$10BMarket cap$342B
healthyGrowth qualityhealthy
APR leads: 7 to 1 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
APRof which business quality 81 · market factors 70Procter & Gambleof which business quality 71 · market factors 51
ProfitabilityMargins and returns on capital today
96
73
Quality GrowthAre margins and returns improving?
91
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
33
85
Low VolatilityCalm price path (market factor)
38
95
MomentumPrice trend over the last 3–12 months (market factor)
82
36
52W MomentumDistance to the 52-week high (market factor)
88
28
Net IssuanceBuybacks instead of dilution
74
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
APR
DCF ModelsKRW 263,251
Earnings-BasedKRW 270,791
MultiplesKRW 92,033
Asset-BasedKRW 7,978
Growth DCFKRW 215,637
Economic ProfitKRW 134,198
Growth EarningsKRW 359,456
24 of 24 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
APR
Bear KRW 99,271Fair Value KRW 137,521Bull KRW 467,293
KRW 399,500 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$144 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
APR · Consumer Discretionary
Quality score80 · Top 25%
Fair value upside-66% · bottom 25%
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-25% · below median
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: APR trades at KRW 399,500 versus a fair value of KRW 137,521 (-66%), while Procter & Gamble trades at $144 versus $108 (-25%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
