APR LTD (278470) Fair Value & Analysis
Consumer Defensive · KR · Market cap 13.9T KRW (≈ $9.7B)
What is APR LTD really worth?
A strong business, but trading 187% above our fair value of 137,521 KRW.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 24 valuation models · updated 17 days ago
Share price +10.2% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A high-quality business (quality 80/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The model range is unusually wide (99,271 KRW to 467,293 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
30‑month range 39,652 KRW – 464,500 KRW · fair‑value band 99,271 KRW – 467,293 KRW · the 394,000 KRW price screens above the 137,521 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 19, 2026.
Analysis
APR LTD (278470) currently trades at 394,000 KRW, while our model-based Fair Value estimate is 137,521 KRW, implying the stock looks roughly 186.5% overvalued today. The Quality Score stands at 80/100 (high quality), in the Consumer Defensive sector. Bull case: the Growth Earnings group reads highest at a median of 359,456 KRW per share, and 0 of the 24 models we run sit above the 394,000 KRW price. Bear case: the Multiples group reads lowest at 53,079 KRW, and 24 of the 24 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, APR LTD generated revenue of 1.9T KRW at a net margin of 19.3%. Revenue grew 123.0% year over year. It earns a return on equity of 83.8%. Fundamentals as of Aug 19, 2026
Our scenario range runs from 99,271 KRW (bear case) to 467,293 KRW (bull case); at 394,000 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 240% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −36% fair-value upside, at −65%, 278470 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: Growth Earnings (359,456 KRW) versus Asset-Based (7,978 KRW). Highest evidence: FCF DCF (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 81 · Market factors (momentum, volatility) 71
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
APR Co., Ltd. manufactures and sells cosmetic products for men and women. The company also offers medical cosmetics and diet products. In addition, it provides electronic beauty products; and clothes through its online store. Additionally, the company operates an instant photo booth.
Full company description
APR Co., Ltd. manufactures and sells cosmetic products for men and women. The company also offers medical cosmetics and diet products. In addition, it provides electronic beauty products; and clothes through its online store. Additionally, the company operates an instant photo booth. It sells its products under the APRILSKIN, medicube, GLAM.D Bio, Forment, and NDY brand names. APR Co., Ltd. was founded in 2014 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
APR LTD reported revenue of 1.5T KRW in FY2025 versus 259B KRW in FY2021, a compound +55.8%/yr. Reported net income was 290B KRW in FY2025, compounding +124.5%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
278470 screens 187% overvalued. Compare with L'Oréal S.A →
Peer Group
Household & Personal Products · 244 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| L'Oréal S.A LORL | C$24.76 | C$22.64 | −9% |
| Unilever PLC UNA | €55.92 | €40.47 | −28% |
| Colgate-Palmolive Company CL | $90.75 | $55.28 | −39% |
| 500696 500696 | ₹2,093 | ₹641.55 | −69% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,015 | ₹789.46 | −61% |
| Kenvue Inc KVUE | $18.95 | $10.97 | −42% |
| Kimberly-Clark Corporation KMB | $109.55 | $79.71 | −27% |
| Henkel AG HEN3 | €75.82 | €85.95 | +13% |
| The Estée Lauder Companies Inc ESLA | €86.54 | €18.84 | −78% |
| Church & Dwight Co CHD | $101.26 | $65.12 | −36% |
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