APR Co (278470) Fair Value & Analysis
Consumer Defensive · KR · Market cap 13.9T KRW
Fair value as of: Aug 13, 2026
From 24 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from 151,222 KRW to 137,521 KRW (−9.1%) since Jul 14, 2026. Share price +7.4% over the past month.
A strong business, but screening 66% overvalued on our models.
What matters now
- A high-quality business (quality 80/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The model range is unusually wide (99,271 KRW to 467,293 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
30‑month range 39,652 KRW – 455,357 KRW · fair‑value band 99,271 KRW – 467,293 KRW · the 399,500 KRW price screens above the 137,521 KRW fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
APR Co (278470) currently trades at 399,500 KRW, while our model-based Fair Value estimate is 137,521 KRW, implying the stock looks roughly 65.6% overvalued today. The Quality Score stands at 80/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, APR Co generated revenue of 1.9T KRW at a net margin of 19.3%. Revenue grew 123.0% year over year. It earns a return on equity of 83.8%. Fundamentals as of Aug 13, 2026
Our scenario range runs from 99,271 KRW (bear case) to 467,293 KRW (bull case); at 399,500 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 16% below its 52-week high and 245% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at -66%, 278470 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (359,456 KRW) versus Asset-Based (7,978 KRW). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 81 · Market factors (momentum, volatility) 70
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
APR Co., Ltd. manufactures and sells cosmetic products for men and women. The company also offers medical cosmetics and diet products. In addition, it provides electronic beauty products; and clothes through its online store. Additionally, the company operates an instant photo booth.
Full company description
APR Co., Ltd. manufactures and sells cosmetic products for men and women. The company also offers medical cosmetics and diet products. In addition, it provides electronic beauty products; and clothes through its online store. Additionally, the company operates an instant photo booth. It sells its products under the APRILSKIN, medicube, GLAM.D Bio, Forment, and NDY brand names. APR Co., Ltd. was founded in 2014 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
APR Co reported revenue of 1.5T KRW in FY2025 versus 259B KRW in FY2021, a compound +55.8%/yr. Reported net income was 290B KRW in FY2025, compounding +124.5%/yr from FY2021.
278470 screens 66% overvalued. Compare with The Procter & Gamble Company →
Peer Group
Household & Personal Products · 251 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $146.80 | $108.16 | -26% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹855.00 | ₹233.05 | -73% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
| Colgate-Palmolive (India) Limited COLPAL | ₹2,005 | ₹945.90 | -53% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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