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Morgan Stanley (MS) Fair Value & Analysis

Financial Services · US · Market cap $351B · ISIN US6174464486

What is Morgan Stanley really worth?

MS Morgan Stanley logo Morgan Stanley MS · US
Price$217.15
Fair Value$138.97
Upside−36.0%
Quality64/100

A solid business, but trading 56% above our fair value of $138.97.

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Strengths

Highly profitable · 24.8% net margin
Wide moat 74/100

Risks

!Mixed Growth (revenue 5y +18.3 %/yr)
!High debt · generates free cash flow
!Trails peers (4/15)

For context

·1.84% dividend yield
Evidence: High Range $77.78 – $228.41

Fair value as of: Aug 31, 2026

From 13 valuation models · updated 5 days ago

Share price +0.1% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The model range is unusually wide ($77.78 to $228.41). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • Solid but not exceptional quality (64/100) and above fair value, neither a clear bargain nor a standout compounder.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.

Price vs Fair Value (5 years)

$228.55 $63.93 Fair Value $138.97 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 31, 2026.

How to read this chart

60‑month range $63.93 – $228.55 · fair‑value band $77.78 – $228.41 · the $217.15 price screens above the $138.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 31, 2026.

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Analysis

Morgan Stanley (MS) currently trades at $217.15, while our model-based Fair Value estimate is $138.97, implying the stock looks roughly 56.3% overvalued today. The Quality Score stands at 64/100 (solid quality), in the Financial Services sector. Bull case: the Growth DCF group reads highest at a median of $133.41 per share, and 2 of the 13 models we run sit above the $217.15 price. Bear case: the Asset-Based group reads lowest at $47.42, and 11 of the 13 models stay below the price. Evidence for this calculation is high.

Over the trailing twelve months, Morgan Stanley generated revenue of $73.2B at a net margin of 24.8%. Revenue grew 16.3% year over year. It earns a return on equity of 16.4%. Net debt stands at $364B. Fundamentals as of Aug 31, 2026

Our scenario range runs from $77.78 (bear case) to $228.41 (bull case); at $217.15, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 75% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at −37% fair-value upside, at −36%, MS screens cheaper than that median.

Fair Value models

This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $4.77 per share, which is 3.4 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF best evidence $236.96 $531.34 $1,052 73
Rev-Margin DCF $39.44 $133.41 $253.07 67
Residual Income $73.84 $95.82 $264.80 67
All 13 models by family
DCF Models
Owner Earnings $5.66 $130.35 $351.25 65
5Y P/E Exit $36.21 $124.10 $218.35 66
10Y P/E Exit $98.98 $200.07 $329.71 62
Earnings-Based
Graham-Dodd $72.69 $312.73 $427.39 64
Lynch FV $80.14 $114.49 $148.84 61
Dividend Discount
Gordon GGM $40.21 $87.78 $147.69 65
DDM Multi-Stage $40.21 $71.91 $91.48 66
Multiples
P/E Multiple $104.23 $138.97 $173.71 63
P/B Multiple $74.31 $99.08 $123.86 55
Asset-Based
NCAV (Graham) $35.39 $47.42 $70.77 54
Growth DCF
Growth DCF best evidence $236.96 $531.34 $1,052 73
Rev-Margin DCF $39.44 $133.41 $253.07 67
Economic Profit
Residual Income $73.84 $95.82 $264.80 67

Widest divergence: Growth DCF ($133.41) versus Asset-Based ($47.42). Highest evidence: Growth DCF (73).

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Key figures & financial health

P/E ratio 19.7
P/S ratio 2.88 P/E × margin
EPS (TTM) $11.05 price ÷ EPS = P/E 19.7
Dividend yield 1.8% payout 36.2%
Net margin 14.7% FY2025
Return on equity 16.4% TTM
More key figures
Profitability
Return on assets (EBIT) 1.4% avg 5y
Operating margin 40.6% TTM
Growth
Revenue (TTM) $73.2B TTM
Revenue growth (YoY) +16.3% 3y avg +22.5%
EPS growth (YoY) +31.9%
Balance sheet & cash flow
Free cash flow $46.1B FY2025
Net debt $364B FY2025 · ≈ 7.9 yrs of FCF

Figures from reported company fundamentals · as of Aug 31, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 64/100

Of which business quality 62 · Market factors (momentum, volatility) 72

Profitability 31
Margins and returns on capital today
Quality Growth 56
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 26
Balance sheet, leverage, solvency risk
Investment 82
Disciplined investing over empire-building
Low Volatility 58
Calm price path (market factor)
Momentum 73
Price trend over the last 3–12 months (market factor)
52W Momentum 87
Distance to the 52-week high (market factor)
Net Issuance 96
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals in the Americas, Asia, Europe, the Middle East, and Africa. It operates through Institutional Securities, Wealth Management, and Investment Management segments.

Full company description

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals in the Americas, Asia, Europe, the Middle East, and Africa. It operates through Institutional Securities, Wealth Management, and Investment Management segments. The company offers capital raising and financial advisory services, including services related to the underwriting of debt, equity securities, and other products, as well as advice on mergers and acquisitions, restructurings, and project finance. It also provides equity and fixed income products comprising sales, financing, prime brokerage, and market-making services; Asia wealth management; business-related investments services; originating corporate and commercial real estate loans, secured lending facilities, and extending securities-based and other financing; and research activities. In addition, the company offers financial advisor-led brokerage, investment advisory, custody, cash management, and administrative services; self-directed brokerage services; financial and wealth planning services; stock plan administration; securities-based lending, residential real estate loans, and other lending products; banking; and retirement plan services. Further, it provides equity, fixed income, alternatives and solutions, and liquidity and overlay services to benefit/defined contribution plans, foundations, endowments, government entities, sovereign wealth funds, insurance companies, third-party fund sponsors, corporations, and individuals. Morgan Stanley was founded in 1924 and is headquartered in New York, New York.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Morgan Stanley reported revenue of $115B in FY2025 versus $57.8B in FY2021, a compound +18.8%/yr. Reported net income was $16.9B in FY2025, compounding +2.9%/yr from FY2021.

Growth Quality 91/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$115B
Latest YoY
+11.5%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+22.5%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+18.3%
Avg. revenue growth/yr (36Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+9.3%
Value creation/yr (5Y) Earnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
+11.1% (9.3 + 1.8)
Revenue +18.8%/yr
FY21 $57.8B
FY22 $62.5B
FY23 $88.3B
FY24 $103B
FY25 $115B
Net income +2.9%/yr
FY21 $15.0B
FY22 $11.0B
FY23 $9.1B
FY24 $13.4B
FY25 $16.9B
Character of growth · EPS growth decomposed (2014-2025) +13.1 % p.a.
Revenue per share +14.5 %

of which total revenue +12.3 % · buybacks/dilution +2.0 %

EBIT margin −1.6 %
Tax rate +0.1 %
Residual (interest, one-offs) +0.2 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

MS screens 56% overvalued. Compare with The Goldman Sachs Group →

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Cite: Fair Value Calculator (2026). "Morgan Stanley Fair Value". https://www.fairvalue-calculator.com/stock/MS

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Capital Markets · 453 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 67 · Top 25%
Fair Value upside −36% · Below median
Return on equity (TTM) 16% · Above median
Return on assets 1% · Below median
Net margin (TTM) 25% · Above median
Operating margin (TTM) 41% · Above median
Revenue growth 16% · Below median
Dividend yield (TTM) 1.8% · Below median
Debt / equity 3.13× · Higher than 75% of peers

Valuation Multiples vs Capital Markets median · lower = cheaper

P/E (TTM) 19.7× · Pricier than median
P/B 3.14× · Pricier than 75% of peers
P/S (TTM) 4.79× · Pricier than median
P/FCF 7.6× · Pricier than 75% of peers
EV/EBITDA 22.1× · Pricier than 75% of peers
PEG 2.64× · Pricier than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 10
FUTURE82 · sector 91
PAST66 · sector 30
HEALTH0 · sector 94
DIVIDEND37 · sector 38

VALUE 0: the price sits above our fair-value range.

Insider activity: 42/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Capital Markets stocks, each showing price versus our Fair Value estimate (as of Aug 31, 2026).

Stock Price Fair Value vs Fair Value
The Goldman Sachs Group GS $1,034 $756.89 −27%
The Charles Schwab Corporation SCHW $110.16 $66.17 −40%
Robinhood Markets, Inc HOOD $104.26 $30.94 −70%
Macquarie Group MQG A$251.87 A$75.58 −70%
CITIC Securities Company 600030 ¥27.93 ¥17.68 −37%
Guotai Haitong Securities Co 601211 ¥17.87 ¥18.62 +4%
East Money Information Co 300059 ¥19.42 ¥4.77 −75%
CSC Financial Co 601066 ¥25.78 ¥14.17 −45%
Huatai Securities Co 601688 ¥19.56 ¥19.26 −2%
Nomura Holdings NMR $10.30 $9.99 −3%

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Frequently asked questions

Is Morgan Stanley (MS) overvalued or undervalued?
As of Aug 31, 2026, our model estimates a fair value of $138.97 versus a price of $217.15, about −36% upside (overvalued).
What is the fair value of MS?
Our model-based fair value for Morgan Stanley is $138.97 (as of Aug 31, 2026), built from audited fundamentals. The current price: $217.15.
What is the quality score of MS?
Morgan Stanley has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Morgan Stanley (MS)?
Morgan Stanley reported trailing-twelve-month revenue of about $73.2B (latest available figure, as of Aug 31, 2026).
What is the net profit margin of MS?
The net profit margin of Morgan Stanley is about 24.8%, meaning it keeps roughly 24.8% of revenue as net income. Based on the latest reported figures.
Does Morgan Stanley pay a dividend?
Morgan Stanley currently shows a dividend yield of about 1.84% relative to its recent price (as of Aug 31, 2026).
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