Lamar Advertising Company (LAMR) Fair Value & Analysis
Real Estate · US · Market cap $15.2B · ISIN US5128161099
What is Lamar Advertising Company really worth?
Lamar Advertising Company
LAMR · US
A solid business, but trading 32% above our fair value of $114.66.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 16 valuation models · updated 16 days ago
Share price −4.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range ($64.76 to $162.65) leaves room in how you read the outcome.
- As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range $68.22 – $164.33 · fair‑value band $64.76 – $162.65 · the $151.55 price screens above the $114.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Lamar Advertising Company (LAMR) currently trades at $151.55, while our model-based Fair Value estimate is $114.66, implying the stock looks roughly 32.2% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Real Estate sector. Bull case: the Multiples group reads highest at a median of $114.66 per share, and 2 of the 16 models we run sit above the $151.55 price. Bear case: the Economic Profit group reads lowest at $47.34, and 14 of the 16 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Lamar Advertising Company generated revenue of $2.3B at a net margin of 24.0%. Revenue grew 4.4% year over year. It earns a return on equity of 55.2%. Net debt stands at $6.1B. Fundamentals as of Aug 19, 2026
Our scenario range runs from $64.76 (bear case) to $162.65 (bull case); at $151.55, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 40% above its 52-week low, currently above its 200-day average. For context, the median of 10 Real Estate peers we cover trades at −53% fair-value upside, at −24%, LAMR screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 16 models by family
Widest divergence: Multiples ($114.66) versus Asset-Based ($7.79). Highest evidence: FCF DCF (77).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 64
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.
Full company description
Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Lamar Advertising Company reported revenue of $2.3B in FY2025 versus $1.8B in FY2021, a compound +6.1%/yr. Reported net income was $587M in FY2025, compounding +10.9%/yr from FY2021.
LAMR screens 32% overvalued. Compare with Equinix, Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Key Reasons to Add Lamar Advertising Stock to Your Portfolio Now
- Lamar Acquires AdSource Outdoor Assets Through UPREIT Transaction
- Is Lamar Advertising Worth Holding as Growth Meets a Rich Valuation?
- Lamar Advertising's Higher AFFO Outlook Highlights Digital Momentum
Peer Group
REIT - Specialty · 31 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs REIT - Specialty median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more REIT - Specialty stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Equinix, Inc EQIX | $1,044 | $199.31 | −81% |
| American Tower Corporation AMT | $176.23 | $130.57 | −26% |
| Digital Realty Trust, Inc DLR | $185.47 | $60.12 | −68% |
| Iron Mountain Incorporated IRM | $117.40 | $40.40 | −66% |
| Crown Castle Inc CCI | $74.03 | $37.67 | −49% |
| SBA Communications Corporation SBAC | $190.95 | $143.83 | −25% |
| Weyerhaeuser Company WY | $23.38 | $8.42 | −64% |
| Gaming and Leisure Properties, Inc GLPI | $42.08 | $36.60 | −13% |
| Rayonier Inc RYN | $21.25 | $9.96 | −53% |
| OUTFRONT Media Inc OUT | $30.03 | $13.07 | −56% |
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