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Kesko Oyj (KESKOB) Fair Value & Analysis

Consumer Defensive · FI · Market cap €7.8B · ISIN FI0009000202

What is Kesko Oyj really worth?

KO Kesko Oyj KESKOB · HE
Price€22.64
Fair Value€11.70
Upside−48.3%
Quality54/100

A solid business, but trading 93% above our fair value of €11.70.

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Strengths

Low debt · generates free cash flow

Risks

!Mixed Growth (revenue 5y +3.2 %/yr)
!Thin margins · 3.2% net margin
!Trails peers (5/15)
!Narrow moat 42/100

For context

·3.98% dividend yield
Evidence: High Range €8.23 – €16.09

Fair value as of: Sep 5, 2026

From 24 valuation models · updated today

Share price +5.4% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits above even our optimistic bull case (€16.09). The favourable scenario is already priced in.
  • Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range (€8.23 to €16.09) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

€29.28 €13.11 Fair Value €11.70 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.

How to read this chart

60‑month range €13.11 – €29.28 · fair‑value band €8.23 – €16.09 · the €22.64 price screens above the €11.70 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 5, 2026.

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Analysis

Kesko Oyj (KESKOB) currently trades at €22.64, while our model-based Fair Value estimate is €11.70, implying the stock looks roughly 93.5% overvalued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Defensive sector. Bull case: the Multiples group reads highest at a median of €17.26 per share, and 1 of the 24 models we run sit above the €22.64 price. Bear case: the Asset-Based group reads lowest at €4.71, and 23 of the 24 models stay below the price. Evidence for this calculation is high.

Over the trailing twelve months, Kesko Oyj generated revenue of €12.7B at a net margin of 3.2%. Revenue grew 7.1% year over year. It earns a return on equity of 16.3%. Net debt stands at €3.4B. Fundamentals as of Sep 5, 2026

Our scenario range runs from €8.23 (bear case) to €16.09 (bull case); at €22.64, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 32% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −16% fair-value upside, at −48%, KESKOB screens richer than that median.

Fair Value models

This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly €0.0883 per share, which is 0.8 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF €2.65 €4.68 €7.56 77
Growth DCF €2.82 €4.74 €7.34 76
Owner Earnings €5.36 €8.39 €12.69 75
All 24 models by family
DCF Models
FCF DCF €2.65 €4.68 €7.56 77
Owner Earnings €5.36 €8.39 €12.69 75
5Y Revenue Exit €4.67 €8.80 €14.03 70
5Y EBITDA Exit €12.34 €22.14 €33.39 73
5Y P/E Exit €7.85 €14.33 €20.93 69
10Y Revenue Exit €3.58 €7.03 €11.20 64
10Y EBITDA Exit €8.47 €15.74 €24.54 66
10Y P/E Exit €5.75 €10.65 €15.96 62
Earnings-Based
Graham-Dodd €6.90 €13.90 €17.48 63
EPV €4.15 €5.25 €6.20 72
Dividend Discount
Gordon GGM €8.17 €11.58 €14.99 67
DDM Multi-Stage €8.17 €11.33 €14.86 65
Multiples
P/E Multiple €15.99 €21.32 €26.65 61
P/S Multiple €12.95 €17.26 €21.58 56
P/B Multiple €12.95 €17.26 €21.58 53
EV/EBIT €10.33 €14.72 €19.10 64
EV/EBITDA €21.56 €29.68 €37.81 66
EV/Revenue €6.57 €10.59 €14.61 51
Asset-Based
NCAV (Graham) €3.51 €4.71 €7.03 52
Growth DCF
Growth DCF €2.82 €4.74 €7.34 76
Rev-Margin DCF €4.67 €8.86 €13.34 70
Economic Profit
Residual Income €6.84 €8.21 €14.37 72
ROIC Compounder €4.15 €5.25 €6.20 71
Growth Earnings
Growth-Adj P/E €11.61 €16.58 €21.56 66

Widest divergence: Multiples (€17.26) versus Asset-Based (€4.71). Highest evidence: FCF DCF (77).

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Key figures & financial health

P/E ratio 20.2 as of Jun 1, 2026
P/S ratio 0.65 P/E × margin
EPS (TTM) €1.03 price ÷ EPS = P/E 20.2
Dividend yield 4.0% payout 87.4%
Net margin 3.2% FY2025
Return on equity 16.3% TTM
More key figures
Profitability
Return on assets (EBIT) 8.5% avg 5y
Operating margin 3.2% TTM
Growth
Revenue (TTM) €12.7B TTM
Revenue growth (YoY) +7.1% 3y avg +1.8%
EPS growth (YoY) +7.4%
Balance sheet & cash flow
Free cash flow €221M FY2025
Net debt €3.4B FY2025 · ≈ 15.4 yrs of FCF

Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 54/100

Of which business quality 51 · Market factors (momentum, volatility) 72

Profitability 45
Margins and returns on capital today
Quality Growth 33
Are margins and returns improving?
Cashflow 39
Earnings quality: real cash, not paper profit
Fin. Strength 45
Balance sheet, leverage, solvency risk
Investment 83
Disciplined investing over empire-building
Low Volatility 84
Calm price path (market factor)
Momentum 58
Price trend over the last 3–12 months (market factor)
52W Momentum 81
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Kesko Oyj engages in the chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Denmark, and Poland. The company operates through Grocery Trade, Building and Technical Trade, and Car Trade divisions.

Full company description

Kesko Oyj engages in the chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Denmark, and Poland. The company operates through Grocery Trade, Building and Technical Trade, and Car Trade divisions. The Grocery Trade division is involved in the wholesale and B2B trade of groceries, and retail of home and specialty goods under the K-retailer brand; offer online grocery services; and operates as a foodservice provider and wholesaler, as well as store retail chains under the K-Citymarket, K-Supermarket, K-Market, and Kespro. The Building and Technical Trade division engages in the wholesale, retail, and B2B trade of building and home improvement, and HEPAC and electrical products and services; and operates retail stores chain under the K-Rauta, K-Bygg, Byggmakker, and Davidsen, as well as serves technical trade customers under Onninen brand names. The Car Trade division is involved in the import, market, and retail of Volkswagen, Audi, SEAT, CUPRA, Bentley, and Porsche passenger cars, as well as Volkswagen commercial vehicles under K-Auto brand name; purchase and retail of used cars; operation of leasing business for private and corporate customers; and other services, including repair and maintenance, as well as sale of spare parts and accessories; charging network for electric vehicles under the K- Lataus name; and sports trade comprising Intersport and budget sport chains. Kesko Oyj was founded in 1940 and is headquartered in Helsinki, Finland.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Kesko Oyj reported revenue of €12.5B in FY2025 versus €11.3B in FY2021, a compound +2.5%/yr. Reported net income was €404M in FY2025, compounding −8.3%/yr from FY2021.

Growth Quality 55/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
€12.5B
Latest YoY
+4.7%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.8%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.2%
Avg. revenue growth/yr (25Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+2.8%
Value creation/yr (5Y) Earnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
+2.5% (−1.5 + 4.0)
Revenue +2.5%/yr
FY21 €11.3B
FY22 €11.8B
FY23 €11.8B
FY24 €11.9B
FY25 €12.5B
Net income −8.3%/yr
FY21 €572M
FY22 €610M
FY23 €496M
FY24 €379M
FY25 €404M
Character of growth · EPS growth decomposed (2014-2025) +17.6 % p.a.
Revenue per share +2.9 %

of which total revenue +2.9 % · buybacks/dilution +0.0 %

EBIT margin +11.4 %
Tax rate +1.8 %
Residual (interest, one-offs) +0.8 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

KESKOB screens 93% overvalued. Compare with Loblaw Companies Limited →

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Cite: Fair Value Calculator (2026). "Kesko Oyj Fair Value". https://www.fairvalue-calculator.com/stock/KESKOB

Earlier news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Grocery Stores · 77 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 54 · Below median
Fair Value upside −48% · Bottom 25%
Return on equity (TTM) 16% · Above median
Return on assets 4% · Above median
Net margin (TTM) 3% · Above median
Operating margin (TTM) 3% · Below median
Revenue growth 7% · Above median
Dividend yield (TTM) 4.0% · Top 25%
Debt / equity 0.46× · Higher than median

Valuation Multiples vs Grocery Stores median · lower = cheaper

P/E (TTM) 20.2× · Pricier than median
P/B 3.22× · Pricier than 75% of peers
P/S (TTM) 0.71× · Pricier than 75% of peers
P/FCF 40.8× · Pricier than 75% of peers
EV/EBITDA 11.9× · Pricier than 75% of peers
PEG 6.27× · Pricier than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 40
FUTURE36 · sector 17
PAST65 · sector 50
HEALTH77 · sector 92
DIVIDEND80 · sector 52

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Grocery Stores stocks, each showing price versus our Fair Value estimate (as of Sep 5, 2026).

Stock Price Fair Value vs Fair Value
Loblaw Companies Limited L C$60.79 C$44.44 −27%
Koninklijke Ahold Delhaize N.V AD €30.57 €53.50 +75%
The Kroger Co KR $57.72 $28.19 −51%
Woolworths Group WOW A$40.32 A$8.33 −79%
George Weston Limited WN C$98.50 C$147.70 +50%
Metro Inc MRU C$88.26 C$94.01 +7%
Carrefour SA CA €15.63 €11.19 −28%
CP ALL Public Company TCPD 1.81 SGD 2.35 SGD +30%
BIM Birlesik Magazalar A.S., BIMAS 418.25 TRY 267.12 TRY −36%
President Chain Store Corporation 2912 219.50 TWD 183.31 TWD −16%

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Frequently asked questions

Is Kesko Oyj (KESKOB) overvalued or undervalued?
As of Sep 5, 2026, our model estimates a fair value of €11.70 versus a price of €22.64, about −48% upside (overvalued).
What is the fair value of KESKOB?
Our model-based fair value for Kesko Oyj is €11.70 (as of Sep 5, 2026), built from audited fundamentals. The current price: €22.64.
What is the quality score of KESKOB?
Kesko Oyj has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Kesko Oyj (KESKOB)?
Kesko Oyj reported trailing-twelve-month revenue of about €12.7B (latest available figure, as of Sep 5, 2026).
What is the net profit margin of KESKOB?
The net profit margin of Kesko Oyj is about 3.2%, meaning it keeps roughly 3.2% of revenue as net income. Based on the latest reported figures.
Does Kesko Oyj pay a dividend?
Kesko Oyj currently shows a dividend yield of about 3.98% relative to its recent price (as of Sep 5, 2026).
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