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Kroger Company (KR) Fair Value & Analysis

Consumer Defensive · US · Market cap $35.9B · ISIN US5010441013

What is Kroger Company really worth?

KC Kroger Company logo Kroger Company KR · US
Price$58.51
Fair Value$50.74
Upside−13.3%
Quality61/100

A solid business, but trading 15% above our fair value of $50.74.

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Risks

!Mixed Growth (revenue 5y +2.2 %/yr)
!Thin margins · 0.7% net margin
!High debt · generates free cash flow
!Mixed vs. peers (6/15)
!Narrow moat 38/100
!Evidence only medium, so the estimate is less certain
!Weak on valuation: 16 out of 100
!Weak on future: 11 out of 100

For context

·2.34% dividend yield
Evidence: Medium Range $38.05 – $63.43

Fair value as of: Aug 30, 2026

From 26 valuation models · updated 6 days ago

Fair value updated Aug 30, 2026, revised from $28.19 to $50.74 (+80.0%) since Aug 27, 2026. Share price +1.2% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
  • The price sits in the upper half of our model range, so the margin of safety is thin.
  • Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Price vs Fair Value (5 years)

$75.20 $28.17 Fair Value $50.74 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 30, 2026.

How to read this chart

60‑month range $28.17 – $75.20 · fair‑value band $38.05 – $63.43 · the $58.51 price screens above the $50.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 30, 2026.

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Analysis

Kroger Company (KR) currently trades at $58.51, while our model-based Fair Value estimate is $50.74, implying the stock looks roughly 15.3% overvalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector. Bull case: the DCF Models group reads highest at a median of $40.03 per share, and 5 of the 26 models we run sit above the $58.51 price. Bear case: the Asset-Based group reads lowest at $6.48, and 21 of the 26 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, Kroger Company generated revenue of $148B at a net margin of 0.7%. Revenue grew 1.2% year over year. It earns a return on equity of 14.4%. Net debt stands at $21.3B. Fundamentals as of Aug 30, 2026

Our scenario range runs from $38.05 (bear case) to $63.43 (bull case); at $58.51, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 23% below its 52-week high and 1% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −16% fair-value upside, at −13%, KR screens cheaper than that median.

Fair Value models

This estimate rests on fiscal year 2026 figures, and about 7 months have passed since. In that time the company retained roughly $0.1011 per share, which is 0.2 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF best evidence $41.59 $70.91 $113.94 79
Growth DCF $43.04 $69.73 $106.91 77
5Y EBITDA Exit $55.52 $100.47 $151.62 74
All 26 models by family
DCF Models
FCF DCF best evidence $41.59 $70.91 $113.94 79
Owner Earnings $1.07 $10.53 $24.41 67
5Y Revenue Exit $20.16 $36.22 $55.73 71
5Y EBITDA Exit $55.52 $100.47 $151.62 74
5Y P/E Exit $17.91 $32.14 $46.28 70
10Y Revenue Exit $26.70 $42.82 $62.60 66
10Y EBITDA Exit $49.81 $86.74 $133.84 67
10Y P/E Exit $26.11 $40.03 $55.57 64
Earnings-Based
Graham-Dodd $11.28 $30.06 $39.32 65
Lynch FV $5.83 $8.33 $10.82 61
PEG = 1.0 $5.83 $8.33 $10.82 57
EPV $8.20 $12.61 $16.47 72
Dividend Discount
Gordon GGM $13.26 $27.58 $43.75 66
DDM Multi-Stage $13.26 $20.57 $28.37 66
Multiples
P/E Multiple $26.12 $34.83 $43.53 63
P/S Multiple $21.14 $28.19 $35.24 58
P/B Multiple $21.14 $28.19 $35.24 55
EV/EBIT $21.09 $34.20 $47.32 64
EV/EBITDA $74.22 $105.04 $135.87 67
EV/Revenue $9.83 $21.86 $33.90 51
Asset-Based
NCAV (Graham) $4.84 $6.48 $9.67 54
Growth DCF
Growth DCF $43.04 $69.73 $106.91 77
Rev-Margin DCF $20.16 $37.03 $55.95 71
Economic Profit
Residual Income $10.65 $12.98 $26.79 71
ROIC Compounder $8.20 $13.94 $21.45 69
Growth Earnings
Growth-Adj P/E $20.53 $29.32 $38.12 67

Widest divergence: DCF Models ($40.03) versus Asset-Based ($6.48). Highest evidence: FCF DCF (79).

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Key figures & financial health

P/E ratio 38.0
P/S ratio 0.26 P/E × margin
EPS (TTM) $1.54 price ÷ EPS = P/E 38.0
Dividend yield 2.3% payout 89.0%
Net margin 0.7% FY2026
Return on equity 14.4% TTM
More key figures
Profitability
Return on assets (EBIT) 6.5% avg 5y
Operating margin 3.4% TTM
Growth
Revenue (TTM) $148B TTM
Revenue growth (YoY) +1.2% 3y avg −0.1%
EPS growth (YoY) +50.9%
Balance sheet & cash flow
Free cash flow $3.4B FY2026
Net debt $21.3B FY2026 · ≈ 6.4 yrs of FCF

Figures from reported company fundamentals · as of Aug 30, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 61/100

Of which business quality 59 · Market factors (momentum, volatility) 41

Profitability 61
Margins and returns on capital today
Quality Growth 46
Are margins and returns improving?
Cashflow 43
Earnings quality: real cash, not paper profit
Fin. Strength 31
Balance sheet, leverage, solvency risk
Investment 99
Disciplined investing over empire-building
Low Volatility 85
Calm price path (market factor)
Momentum 24
Price trend over the last 3–12 months (market factor)
52W Momentum 19
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses.

Full company description

The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Kroger Company reported revenue of $148B in FY2026 versus $138B in FY2022, a compound +1.7%/yr. Reported net income was $1.0B in FY2026, compounding −11.5%/yr from FY2022.

Growth Quality 62/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2026)
$148B
Latest YoY
+0.4%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−0.1%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+2.2%
Avg. revenue growth/yr (40Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.5%
Value creation/yr (5Y) Earnings growth per share (CAGR 5 years, adjusted) plus dividend yield: value created per share and year.
+16.2% (13.9 + 2.3)
Revenue +1.7%/yr
FY22 $138B
FY23 $148B
FY24 $150B
FY25 $147B
FY26 $148B
Net income −11.5%/yr
FY22 $1.7B
FY23 $2.2B
FY24 $2.2B
FY25 $2.7B
FY26 $1.0B
Character of growth · EPS growth decomposed (2015-2026) +4.0 % p.a.
Revenue per share +7.1 %

of which total revenue +3.2 % · buybacks/dilution +3.8 %

EBIT margin −4.6 %
Tax rate +2.0 %
Residual (interest, one-offs) −0.2 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

KR screens 15% overvalued. Compare with Loblaw Companies Limited →

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Cite: Fair Value Calculator (2026). "Kroger Company Fair Value". https://www.fairvalue-calculator.com/stock/KR

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Grocery Stores · 77 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 61 · Above median
Fair Value upside −13% · Below median
Return on equity (TTM) 14% · Above median
Return on assets 6% · Above median
Net margin (TTM) 1% · Bottom 25%
Operating margin (TTM) 3% · Below median
Revenue growth 2% · Below median
Dividend yield (TTM) 2.3% · Below median
Debt / equity 2.45× · Higher than 75% of peers

Valuation Multiples vs Grocery Stores median · lower = cheaper

P/E (TTM) 38.0× · Pricier than 75% of peers
P/B 6.06× · Pricier than 75% of peers
P/S (TTM) 0.24× · Cheaper than median
P/FCF 10.7× · Pricier than median
EV/EBITDA 5.8× · Cheaper than median
PEG 0.55× · Cheaper than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE16 · sector 40
FUTURE11 · sector 17
PAST55 · sector 50
HEALTH0 · sector 92
DIVIDEND47 · sector 52

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Grocery Stores stocks, each showing price versus our Fair Value estimate (as of Aug 30, 2026).

Stock Price Fair Value vs Fair Value
Loblaw Companies Limited L C$60.79 C$44.44 −27%
Koninklijke Ahold Delhaize N.V AD €30.57 €53.50 +75%
Woolworths Group WOW A$40.32 A$8.33 −79%
George Weston Limited WN C$98.50 C$147.70 +50%
Metro Inc MRU C$88.26 C$94.01 +7%
Carrefour SA CA €15.63 €11.19 −28%
CP ALL Public Company TCPD 1.81 SGD 2.35 SGD +30%
BIM Birlesik Magazalar A.S., BIMAS 418.25 TRY 267.12 TRY −36%
Kesko Oyj KESKOA €21.25 €11.62 −45%
President Chain Store Corporation 2912 219.50 TWD 183.31 TWD −16%

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Frequently asked questions

Is Kroger Company (KR) overvalued or undervalued?
As of Aug 30, 2026, our model estimates a fair value of $50.74 versus a price of $58.51, about −13% upside (overvalued).
What is the fair value of KR?
Our model-based fair value for Kroger Company is $50.74 (as of Aug 30, 2026), built from audited fundamentals. The current price: $58.51.
What is the quality score of KR?
Kroger Company has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Kroger Company (KR)?
Kroger Company reported trailing-twelve-month revenue of about $148B (latest available figure, as of Aug 30, 2026).
What is the net profit margin of KR?
The net profit margin of Kroger Company is about 0.7%, meaning it keeps roughly 0.7% of revenue as net income. Based on the latest reported figures.
Does Kroger Company pay a dividend?
Kroger Company currently shows a dividend yield of about 2.34% relative to its recent price (as of Aug 30, 2026).
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