H & M Hennes & Mauritz AB (HM-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 262B SEK
Fair value as of: Aug 13, 2026
From 24 valuation models · updated yesterday
Share price +8.2% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (kr 110.57 to kr 224.94) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 83.51 – kr 190.08 · fair‑value band kr 110.57 – kr 224.94 · the kr 175.10 price screens above the kr 165.47 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
H & M Hennes & Mauritz AB (HM-B) currently trades at kr 175.10, while our model-based Fair Value estimate is kr 165.47, implying the stock looks roughly 5.5% fairly valued today. The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, H & M Hennes & Mauritz AB generated revenue of 223B SEK at a net margin of 5.5%. Revenue declined 10.3% year over year. It earns a return on equity of 27.9%. Net debt stands at 102B SEK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 110.57 (bear case) to kr 224.94 (bull case); at kr 175.10, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 8% below its 52-week high and 47% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 27% fair-value upside, at -6%, HM-B screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 226.93) versus Asset-Based (kr 20.51). Highest evidence: Growth DCF (80).
Notify me when HM-B reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 63
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide.
Full company description
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; Smartex.ai, a platform that detects faults in real time and helps in textile production; Syre, a platform which focuses on scaling textile-to-textile recycling primarily polyester; and A Retro Tale offers selected vintage and secondhand accessories, as well as provides collecting and sorting solutions to extend the useful life of no longer used garments through reuse and recycling under Looper Textile name. Further, the company operates seasonal vegetarian cafés and coffee shops. It offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
H & M Hennes & Mauritz AB reported revenue of kr 228B in FY2025 versus kr 199B in FY2021, a compound +3.5%/yr. Reported net income was kr 12.2B in FY2025, compounding +2.5%/yr from FY2021.
of which total revenue +3.2 pp · buybacks/dilution +0.3 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch HM-B: get an alert when its fair value changes →
Peer Group
Apparel Manufacturing · 213 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Manufacturing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Ralph Lauren Corporation RL | $396.35 | $220.38 | -44% |
| LPP SA LPP | 22,220 PLN | 17,754 PLN | -20% |
| Bosideng International Holdings 3998 | HK$4.65 | HK$5.92 | +27% |
| Youngor Fashion Co 600177 | ¥7.78 | ¥5.59 | -28% |
| Page Industries Limited PAGEIND | ₹38,295 | ₹12,395 | -68% |
| Hla Group 600398 | ¥6.07 | ¥9.92 | +63% |
| Youngone Corporation 111770 | 85,200 KRW | 188,736 KRW | +122% |
| F&F Co 383220 | 68,800 KRW | 179,500 KRW | +161% |
| Youngone Holdings 009970 | 188,300 KRW | 697,038 KRW | +270% |
| Wiselink Co 8932 | 105.00 TWD | 37.95 TWD | -64% |
Compare H & M Hennes & Mauritz AB with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is H & M Hennes & Mauritz AB (HM-B) overvalued or undervalued?
What is the fair value of HM-B?
What is the quality score of HM-B?
What is the revenue of H & M Hennes & Mauritz AB (HM-B)?
What is the net profit margin of HM-B?
Does H & M Hennes & Mauritz AB pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track H & M Hennes & Mauritz AB and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.